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Kyp Takes an Equity Stake in Visible Computing
Builds on a Successful and Proprietary Partnership
NEW YORK & LONDON, June 18, 2010-- Marketing specialist Kyp has taken an equity stake in technology company
Visible Computing. The companies have previously worked closely, as Kyp has
been as the exclusive licensee for VC's patented proprietary technology
within the marketing arena.
During the past two years, Kyp (http://www.kyp.com) has created more than
175 unique direct marketing solutions for world-class companies in the
healthcare, financial, telecommunication and entertainment sectors, using the
patented iKyp webkey, which is powered by Visible Computing technology. Kyp
itself is backed by major international investors including Lord David Young
of Graffham, and Simon and David Reuben.
The iKyp webkey is a print-based marketing format incorporating a USB
component that automatically launches web content when plugged into a USB
port. The market-leading solution has become popular with marketers for its
ability to create personalized online customer experiences and closed-loop
measurement, working in both the Windows and Mac operating systems. The iKyp
webkey has allowed numerous clients to achieve double-digit response rates to
direct marketing programs.
"We've developed a proven record of success for major brands using
patented VC technology, and are delighted to be investing in its continued
innovation," commented Nicholas Miller, Kyp CEO. "VC's technology is
unmatched, as is our unique ability to successfully apply the technology to
the marketing arena."
"Kyp has proven its ability to shape this market and provide continual
thought leadership," said Peter Florence, Director of Visible Computing.
"This new equity position only strengthens the bond for our relationship."
About Kyp
Kyp is a specialist marketing company which develops unique solutions
using products and services designed to physically engage consumers and
promote behavior change.
By appealing to a combination of senses, our patented designs, formats
and technologies create intrigue - compelling people to interact with content
and get a kick out of discovery. The result is an ability to enhance
performance across a wide range of metrics such as response rate, conversion
rate and customer spend.
Launched in September 2005, Kyp is now a global company based in London,
New York and San Francisco and also operating in Canada, China and Germany.
About Visible Computing
Visible Computing (http://www.visiblecomputing.com ) is an innovative
technology and product company which has a number of patents. Its products
enable companies to communicate and engage with their customers and create
personalized online customer experiences.
Source: Kyp
Contact: Eric Blinderman, +1-203-727-5005
Kyp Takes an Equity Stake in Visible Computing
Builds on a Successful and Proprietary Partnership
NEW YORK & LONDON, June 18, 2010-- Marketing specialist Kyp has taken an equity stake in technology company
Visible Computing. The companies have previously worked closely, as Kyp has
been as the exclusive licensee for VC's patented proprietary technology
within the marketing arena.
During the past two years, Kyp (http://www.kyp.com) has created more than
175 unique direct marketing solutions for world-class companies in the
healthcare, financial, telecommunication and entertainment sectors, using the
patented iKyp webkey, which is powered by Visible Computing technology. Kyp
itself is backed by major international investors including Lord David Young
of Graffham, and Simon and David Reuben.
The iKyp webkey is a print-based marketing format incorporating a USB
component that automatically launches web content when plugged into a USB
port. The market-leading solution has become popular with marketers for its
ability to create personalized online customer experiences and closed-loop
measurement, working in both the Windows and Mac operating systems. The iKyp
webkey has allowed numerous clients to achieve double-digit response rates to
direct marketing programs.
"We've developed a proven record of success for major brands using
patented VC technology, and are delighted to be investing in its continued
innovation," commented Nicholas Miller, Kyp CEO. "VC's technology is
unmatched, as is our unique ability to successfully apply the technology to
the marketing arena."
"Kyp has proven its ability to shape this market and provide continual
thought leadership," said Peter Florence, Director of Visible Computing.
"This new equity position only strengthens the bond for our relationship."
About Kyp
Kyp is a specialist marketing company which develops unique solutions
using products and services designed to physically engage consumers and
promote behavior change.
By appealing to a combination of senses, our patented designs, formats
and technologies create intrigue - compelling people to interact with content
and get a kick out of discovery. The result is an ability to enhance
performance across a wide range of metrics such as response rate, conversion
rate and customer spend.
Launched in September 2005, Kyp is now a global company based in London,
New York and San Francisco and also operating in Canada, China and Germany.
About Visible Computing
Visible Computing (http://www.visiblecomputing.com ) is an innovative
technology and product company which has a number of patents. Its products
enable companies to communicate and engage with their customers and create
personalized online customer experiences.
Source: Kyp
Contact: Eric Blinderman, +1-203-727-5005