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Redknee's Patents Reinforces its Data Monetization Leadership

Poster: SySAdmin
Posted on June 23, 2010 at 6:07:01 AM
Redknee's Patents Reinforces its Data Monetization Leadership

TORONTO, June 23, 2010--

    - Two More Patents Granted in Real-Time Transaction Management

    Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, is
reiterating its leadership in real-time monetization solutions by the
confirmation of two additional patents in managing real-time transactions.
Redknee holds more than 50 issued patents or patent-pending applications,
including the recently awarded Patents US 7,680,766(1) and 7,644,158(2),
which are powering Redknee's award winning real-time monetization
technologies.

    Lucas Skoczkowski, Redknee's Chief Executive commented: "Our
investment in researching and developing innovative monetization and
related technologies enables network operators to offer the benefits of
real-time converged rating solutions, whilst minimizing the total cost of
ownership. At Redknee, we continue to invest in real-time monetization
solutions to support the growth of mobile data and content for wireless
subscribers around the world."

    Redknee's patented technologies enable a real-time rating and charging
environment and ecosystem that promotes subscriber-centric business models as
well as empower subscribers with full transparency and control of their
services. This is particularly important as operators continue to struggle to
manage the rise in data traffic. Yankee Group forecasts(3) that mobile data
traffic will increase by more than 29 times in the next five years as the
wireless industry continues to fuel this demand through the rich array of
powerful devices and faster connectivity solutions. According to a recent
report(4) by Yankee Group, new pricing business models can support the growth
of data services by enabling the creation of differentiated offers, ensuring
long-term service viability and delivering better customer experience.

    Susan McNeice, VP of Software Research at Yankee Group commented:
"The time has arrived where real-time technologies are imperative for
operators to not only meet the demands of the data tsunami but to also create
differentiated service offerings in a highly competitive market. Real time
communication is critical to establish a transparent relationship with
subscribers, which leads to developing trust and long term customer
relationships. Also as regulatory mandates continue to sweep the globe, the
need for real-time communication with their customers becomes even more
relevant for operators today."

    Redknee's patented technologies are bringing greater price and
performance benefits to operators that are seeking to consolidate their
subscriber data, reduce time-to-market and costs and increase scalability to
their customer care and billing. Operators now have the ability to leverage
large-scale real-time subscriber analytics to bring greater optimization and
personalization to the services they provide and the subscriber experience
they deliver - overcoming crucial technical and commercial obstacles that
have  prevented these services so far. In addition, new business models,
such as sponsored services and contextually rated data services, can now
also be launched with improved agility and control. Redknee's patented
technologies also contribute to a significantly smaller hardware foot-print,
reducing the outlay of capital expenditures and the associated complexity.
In one deployment, Redknee's patented technologies have contributed to a 50
per cent reduction in the hardware required to store the subscriber
attributes for a converged rating application at an APAC group operator.

    For more information about Redknee and their solutions, please go to
http://www.redknee.com.

     
    (1) Method and apparatus for adding a database partition
    (2) Method for implementing an internet protocol (IP) charging and
        rating middleware platform and gateway system
    (3) Yankee Group, "Surviving the Mobile Data Revenue Roller Coaster,"
        May 2010
    (4) Yankee Group, "Brand New Mobile Broadband Challenges," March 2010

    About Redknee:

    Redknee is a leading global provider of innovative communication
software  products, solutions and services. Redknee's award-winning solutions
enable operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 70 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit
http://www.redknee.com.

   
    For further information:
    Redknee Solutions: Humera Malik,
    Director of Marketing and Product Management,
    +1-905-625-2102,
    humera.malik@redknee.com;

    Redknee Solutions: David Charron,
    Chief Financial Officer,
    +1-905-625-2943;

    Media Relations Contact: Rachael Parker,
    Mi liberty,
    +44(0)20-7751-4444,
    redknee@miliberty.com;

    Investor Relations:
    Investor_relations@redknee.com

Source: Redknee Solutions Inc.

For further information: Redknee Solutions: Humera Malik, Director of Marketing and Product Management, +1-905-625-2102, humera.malik@redknee.com;
Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943;
Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, redknee@miliberty.com; Investor Relations: Investor_relations@redknee.com
 
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