Blancco Secures Smartphones for Reuse or Disposal with Data Erasure Software for Mobile Devices

Blancco Secures Smartphones for Reuse or Disposal with Data Erasure Software for Mobile Devices

Blancco Mobile Edition Eliminates Business Risk by Erasing Sensitive Information From Increasingly Popular and Versatile Smartphones

JOENSUU, Finland, June 28, 2010--     With recent surveys showing that the vast majority of smartphones are
used for both business and personal tasks,[1,2] Blancco, the global leader in
data erasure and end-of-lifecycle solutions, has today introduced Blancco
Mobile Edition. The software is designed to eliminate the risk of inadvertent
data leaks by erasing retired smartphones that may contain both sensitive
business and personal information. Capable of erasing up to 150 such devices
per day, Blancco Mobile Edition helps IT security managers set and enforce
end-of-service policy related to smartphones, as more businesses and
individuals take advantage of their productivity, flexibility, and data
accessibility benefits.

    Smartphone sales are up almost 57% this year over 2009,[3] and sales are
predicted to surpass worldwide PC sales by the end of 2011.[4] With
increasingly faster mobile networks, users of both personal and business
smartphones often have easy access to company applications that contain
sensitive information. While organizations frequently provide access to
company messaging and folder systems via smartphones, they overlook the
danger of data breach when the device is retired.

    "In addition to information on SIM cards, smartphones hold gigabytes of
data in internal and external memory, so organizations must treat their
disposal or reassignment as they would a laptop," said Ari Korpelainen, Vice
President of Product for Blancco. "Blancco Mobile Edition allows businesses
to quickly and completely wipe all data from these devices and implement an
end-of-service policy for safe reuse or secure permanent disposal of
smartphones that have accessed corporate data."

    Developed for erasure of smartphones running major platforms like
Symbian, RIM for Blackberry, and Microsoft, Blancco Mobile Edition consists
of a Windows PC application and platform-specific smartphone clients.
Designed for professional use, the erasure software allows companies to
connect multiple smartphones to a PC for data erasure. It securely overwrites
all data, and provides detailed erasure reports for audit and regulatory
purposes. Blancco will continue expanding the range of platforms erasable
with Mobile Edition and will support erasure of Android-based platforms later
this year.

    About Blancco

    Blancco is the proven data erasure solution for millions of users around
the globe. As the global leader in data erasure and end-of-lifecycle
solutions, Blancco offers the most certified data erasure solutions within
the industry. The company serves users across a wide range of industries,
including banking, finance, government and defense, as well as IT Asset
Disposal professionals. Blancco operates from an extensive network of
international offices and partners across Europe, North America, Asia, and
Australasia. More information is available at http://www.blancco.com.

   
    1. Sybase study conducted by Zogby International, March 2010
    http://www.sybase.com/files/Feature_Articles/Mobile_Device_Survey2010.pdf

    2. Crowd Science, March 2010
       http://storage.pardot.com/1742/19507/Android_Study.pdf

    3. In-Stat, March 2009
       http://www.instat.com/press.asp?ID$65&sku=IN0804050WH

    4. RBC as reported in PC World, September 2009
       http://www.pcworld.com/article/171380/

    Media Contact:

    Monica Shaw
    +1-770-367-9534
    mshaw@carabinerpr.com

Source: Blancco Ltd

Media Contact: Monica Shaw, +1-770-367-9534, mshaw@carabinerpr.com