e-communication: SPIE Steps up Web Innovations
Poster: SySAdmin
Posted on June 28, 2010 at 7:42:01 AM
e-communication: SPIE Steps up Web Innovations
PARIS, June 10, 2010--
- An Array of New Communication Tools Goes Hand in Hand With the
Group's Firm Commitment to the Green Economy.
- With its Simultaneous Launch of the New Web 2.0 Version of its
MySPIE Virtual World and a New Corporate Website Including a Mobile Version,
SPIE Stands out as a Pioneer in its Business Sector.
Only a few weeks after being awarded an AccessiWeb silver label for its
new recruitment site, Europe's leader in electrical engineering, HVAC
engineering, energy and communication systems is putting online the new web
2.0 version of its virtual island MySPIE (http://www.myspie.eu) and its new
corporate website with a special version for mobile terminals. Its goals are
greater accessibility and improving the understanding of the Group's
positioning and business lines.
To view the Multimedia News Release, please click:
http://multivu.prnewswire.com/mnr/prne/spie/42438/
Interconnecting the whole SPIE world
SPIE (http://www.spie.com) continues to revolutionise the corporate
communication landscape with a 2nd version of its virtual island MySPIE
together with its Facebook page. Fully developed in 3D, MySPIE already
presented the Group's business fields through interactive animations
incorporating rich media content. Equipped with a completely revised dynamic
interface and an original navigation system suitable for use on a tactile
screen, this virtual world is enhanced by unique content and new spaces to
visit. It includes new read and 3D animation download functionalities, social
network sharing and a dedicated Facebook page. A password-accessible client
space displays projects that SPIE has modelled using this technology in
response to calls for tender.
The innovations introduced by MySPIE 2.0 include real-time 3D
use on the internet. Specially created for SPIE by Bee-Buzziness, the Group's
partner for Web 2.0 technologies for several years, these new MySPIE 2.0
virtual spaces, such as the business park housing the company's headquarters
recreated in 3D on the island, incorporate all the Group's multimedia
resources. These include a virtual library consisting of tactile translucent
panels showing all its corporate and sales publications, videos, websites,
photos, corporate PowerPoint presentations, the book "Birth and Rebirth, a
history of SPIE", written by Jean Monville, former CEO of SPIE.
Just as in a video game, visitors enter the building and
access the different content displayed on stands, tables, panels and
clickable screens.
Another innovation is the option to download all the
animations in full HD (with automatic formatting depending on whether the
user has a PC or a Mac) and optimal display quality regardless of the type of
hardware used (from laptop screen to overhead projector in a meeting room).
"A multimodal communication platform which is undergoing
continuous enhancement, MySPIE is still exploring its many areas of use
ranging from corporate communication through sales communication and
recruitment to the preparation of tenders," says Pascal Omnès, the Group's
Communications Director. "As well as spaces presenting our business lines in
their different environments (industry, local and regional authorities,
infrastructure) and the SPIE headquarters building, which will continue to be
enhanced by new simulations and new spaces to visit, other buildings will
soon be opening their doors in the virtual business park. A convention centre
complete with amphitheatre is due to be inaugurated before the summer. This
will progressively enable future employees, clients and prospects to drop in
and learn more about the Group and its businesses, and will also support
SPIE's participation in trade fairs. The whole point of the links to
community websites (Facebook, LinkedIn, Twitter, etc.) is to encourage our
partners, clients and future employees to keep up to date with the Group's
news via MySPIE."
spie.com: hand in hand with the Group's firm commitment to the
green economy
The corporate website http://www.spie.com has also had a facelift!
The new sections enhancing the site include a glossary of definitions that
give a clearer picture of SPIE's activities and business lines, placing them
in a context of environmental policy development. To improve the visibility
of SPIE's achievements, the two sections "Clients" and "Services" overlap -
they highlight the broad diversity of the Group's achievements in each major
business sector (Industry, Local and Regional Authorities, Telecommunications
, etc.) and each major service area (Energy Efficiency, HVAC Engineering,
Renewable Energy, etc.)
SPIE is simultaneously putting online an optimised version of
this website for mobile phones. The text and sections have been adjusted
accordingly. This format announces the imminent introduction of 2D tags in
the Group's publications, which can be decoded by the latest generation
mobile phones.
With its new simplified interface and multiple external links,
spie.com is breaking the barriers of the "traditional" corporate website.
Accessible from the homepage, direct links to the major community websites
(Facebook, Twitter, LinkedIn, etc.) allow other web surfers to share the
Group's latest inhouse publications. Similarly, one click is all it takes to
access the entire new version of MySPIE.
Presented as a slideshow, the media library provides easy and
rapid access to the Group's publications in a multilingual interactive
virtual version: annual reports, corporate brochures, sales brochures,
subsidiary brochures, etc.
"With our new website, its mobile version and MySPIE 2.0, SPIE
is putting the finishing touches to the main tools in its 2006-2010
e-communication strategy, which goes hand in hand with the development of its
new identity," explains Pascal Omnès, SPIE's Communications Director. "By
implementing new approaches and technologies, SPIE has already reached a much
wider audience than normal and has increased the impact of its publications
tenfold while significantly reducing their impact on the environment. SPIE
has put its money on innovation, consistency and responsibility by leveraging
media convergence (web and print), the creation of an open and consistent
virtual world with all its digital content, the development of accessibility
and the spread of print-on-demand of its publications based on their virtual
online versions."
About SPIE
European leader in electrical, mechanical and HVAC
engineering, energy and communication systems, SPIE enhances the world around
us by helping local and regional authorities and companies design, build,
operate and maintain facilities which are energy-saving and more respectful
of the environment.
With 28,500 employees working from nearly 400 locations in 30
countries, in 2009 SPIE achieved sales of EUR 3.73 billion and generated a
trading profit of EUR 182.5 million.
http://www.spie.com
http://www.myspie.eu
Video:
http://multivu.prnewswire.com/mnr/prne/spie/42438/
Source: SPIE S.A
SPIE SA, Pascal Omnes, Communications Director, Tel.: + 33-(0)1-34-22-58-21,
pascal.omnes@spie.com; Agence Droit Devant, Philippe Heriard, Tel.: + 33(0)1-45-77-02-45, heriard@droitdevant.fr
PARIS, June 10, 2010--
- An Array of New Communication Tools Goes Hand in Hand With the
Group's Firm Commitment to the Green Economy.
- With its Simultaneous Launch of the New Web 2.0 Version of its
MySPIE Virtual World and a New Corporate Website Including a Mobile Version,
SPIE Stands out as a Pioneer in its Business Sector.
Only a few weeks after being awarded an AccessiWeb silver label for its
new recruitment site, Europe's leader in electrical engineering, HVAC
engineering, energy and communication systems is putting online the new web
2.0 version of its virtual island MySPIE (http://www.myspie.eu) and its new
corporate website with a special version for mobile terminals. Its goals are
greater accessibility and improving the understanding of the Group's
positioning and business lines.
To view the Multimedia News Release, please click:
http://multivu.prnewswire.com/mnr/prne/spie/42438/
Interconnecting the whole SPIE world
SPIE (http://www.spie.com) continues to revolutionise the corporate
communication landscape with a 2nd version of its virtual island MySPIE
together with its Facebook page. Fully developed in 3D, MySPIE already
presented the Group's business fields through interactive animations
incorporating rich media content. Equipped with a completely revised dynamic
interface and an original navigation system suitable for use on a tactile
screen, this virtual world is enhanced by unique content and new spaces to
visit. It includes new read and 3D animation download functionalities, social
network sharing and a dedicated Facebook page. A password-accessible client
space displays projects that SPIE has modelled using this technology in
response to calls for tender.
The innovations introduced by MySPIE 2.0 include real-time 3D
use on the internet. Specially created for SPIE by Bee-Buzziness, the Group's
partner for Web 2.0 technologies for several years, these new MySPIE 2.0
virtual spaces, such as the business park housing the company's headquarters
recreated in 3D on the island, incorporate all the Group's multimedia
resources. These include a virtual library consisting of tactile translucent
panels showing all its corporate and sales publications, videos, websites,
photos, corporate PowerPoint presentations, the book "Birth and Rebirth, a
history of SPIE", written by Jean Monville, former CEO of SPIE.
Just as in a video game, visitors enter the building and
access the different content displayed on stands, tables, panels and
clickable screens.
Another innovation is the option to download all the
animations in full HD (with automatic formatting depending on whether the
user has a PC or a Mac) and optimal display quality regardless of the type of
hardware used (from laptop screen to overhead projector in a meeting room).
"A multimodal communication platform which is undergoing
continuous enhancement, MySPIE is still exploring its many areas of use
ranging from corporate communication through sales communication and
recruitment to the preparation of tenders," says Pascal Omnès, the Group's
Communications Director. "As well as spaces presenting our business lines in
their different environments (industry, local and regional authorities,
infrastructure) and the SPIE headquarters building, which will continue to be
enhanced by new simulations and new spaces to visit, other buildings will
soon be opening their doors in the virtual business park. A convention centre
complete with amphitheatre is due to be inaugurated before the summer. This
will progressively enable future employees, clients and prospects to drop in
and learn more about the Group and its businesses, and will also support
SPIE's participation in trade fairs. The whole point of the links to
community websites (Facebook, LinkedIn, Twitter, etc.) is to encourage our
partners, clients and future employees to keep up to date with the Group's
news via MySPIE."
spie.com: hand in hand with the Group's firm commitment to the
green economy
The corporate website http://www.spie.com has also had a facelift!
The new sections enhancing the site include a glossary of definitions that
give a clearer picture of SPIE's activities and business lines, placing them
in a context of environmental policy development. To improve the visibility
of SPIE's achievements, the two sections "Clients" and "Services" overlap -
they highlight the broad diversity of the Group's achievements in each major
business sector (Industry, Local and Regional Authorities, Telecommunications
, etc.) and each major service area (Energy Efficiency, HVAC Engineering,
Renewable Energy, etc.)
SPIE is simultaneously putting online an optimised version of
this website for mobile phones. The text and sections have been adjusted
accordingly. This format announces the imminent introduction of 2D tags in
the Group's publications, which can be decoded by the latest generation
mobile phones.
With its new simplified interface and multiple external links,
spie.com is breaking the barriers of the "traditional" corporate website.
Accessible from the homepage, direct links to the major community websites
(Facebook, Twitter, LinkedIn, etc.) allow other web surfers to share the
Group's latest inhouse publications. Similarly, one click is all it takes to
access the entire new version of MySPIE.
Presented as a slideshow, the media library provides easy and
rapid access to the Group's publications in a multilingual interactive
virtual version: annual reports, corporate brochures, sales brochures,
subsidiary brochures, etc.
"With our new website, its mobile version and MySPIE 2.0, SPIE
is putting the finishing touches to the main tools in its 2006-2010
e-communication strategy, which goes hand in hand with the development of its
new identity," explains Pascal Omnès, SPIE's Communications Director. "By
implementing new approaches and technologies, SPIE has already reached a much
wider audience than normal and has increased the impact of its publications
tenfold while significantly reducing their impact on the environment. SPIE
has put its money on innovation, consistency and responsibility by leveraging
media convergence (web and print), the creation of an open and consistent
virtual world with all its digital content, the development of accessibility
and the spread of print-on-demand of its publications based on their virtual
online versions."
About SPIE
European leader in electrical, mechanical and HVAC
engineering, energy and communication systems, SPIE enhances the world around
us by helping local and regional authorities and companies design, build,
operate and maintain facilities which are energy-saving and more respectful
of the environment.
With 28,500 employees working from nearly 400 locations in 30
countries, in 2009 SPIE achieved sales of EUR 3.73 billion and generated a
trading profit of EUR 182.5 million.
http://www.spie.com
http://www.myspie.eu
Video:
http://multivu.prnewswire.com/mnr/prne/spie/42438/
Source: SPIE S.A
SPIE SA, Pascal Omnes, Communications Director, Tel.: + 33-(0)1-34-22-58-21,
pascal.omnes@spie.com; Agence Droit Devant, Philippe Heriard, Tel.: + 33(0)1-45-77-02-45, heriard@droitdevant.fr