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Google Analytics Integrations Adds New Dimension to GatorMail's Reporting Capabilities
GODALMING, England, June 30, 2010-- As Google Analytics has now become the de facto standard website
monitoring tool, the need for integration of email marketing and web
analytics has never been greater. GatorMail now utilises Google's API to
seamlessly integrate with analytics, offering invaluable insight to your
email marketing campaigns (http://www.communigator.co.uk)
As Google Analytics is a free piece of software its nature is that
although having it switched on, most don't use it to its full potential. As
well as showing an overview of daily website visitors, GA also makes it
possible to visualise the main contributors to site traffic in a defined time
period. The need to include email marketing in this mix is vital to marketing
reporting and effective ROI calculation. CommuniGator have now developed a
way to make this possible, using Google's own API, providing a full picture
of the key contributors to digital marketing strategy, therefore giving the
ability to deploy budget more effectively than ever before.
The referring source of the email (i.e. CommuniGator), campaign name,
sending address and subject line are all passed to Google, allowing
comprehensive reporting using the GA 'Advanced Segments' feature. Reporting
by campaign will show the response of an individual email and by medium will
allow comparison between email marketing, PPC, SEO and direct visitors as
contributors to your incoming web traffic.
"Email marketing metrics have always been around open and click through
rates, but now it's much better practice to focus on what's really important,
conversion. Having the ability to track email activities inside of Google
Analytics gives a 360 degree picture of how your company's website works, and
in which areas of your digital strategy your budget should be focussed" - Lee
Chadwick, MD, CommuniGator Ltd.
Chadwick goes on to say "We have adopted a policy of setting up our
customers Google Analytics on their behalf where required and we have also
recently run training days on GA to help them get the best out of the tool. A
direct result of this initiative has been that our customer retention rate in
2010 is at a record high."
CommuniGator Ltd is a leading provider of digital marketing
services, specialising in Email Marketing Software, Surveys, Event Management
and Digital Brochures. For further information, product enquiries or a trial
please contact CommuniGator on +44(0)1483-411911, email
info@communigator.co.uk or visit us at http://www.communigator.co.uk
Source: CommuniGator Ltd
For further information, product enquiries or a trial please contact CommuniGator on +44(0)1483-411911, email info@communigator.co.uk or visit us at http://www.communigator.co.uk
Google Analytics Integrations Adds New Dimension to GatorMail's Reporting Capabilities
GODALMING, England, June 30, 2010-- As Google Analytics has now become the de facto standard website
monitoring tool, the need for integration of email marketing and web
analytics has never been greater. GatorMail now utilises Google's API to
seamlessly integrate with analytics, offering invaluable insight to your
email marketing campaigns (http://www.communigator.co.uk)
As Google Analytics is a free piece of software its nature is that
although having it switched on, most don't use it to its full potential. As
well as showing an overview of daily website visitors, GA also makes it
possible to visualise the main contributors to site traffic in a defined time
period. The need to include email marketing in this mix is vital to marketing
reporting and effective ROI calculation. CommuniGator have now developed a
way to make this possible, using Google's own API, providing a full picture
of the key contributors to digital marketing strategy, therefore giving the
ability to deploy budget more effectively than ever before.
The referring source of the email (i.e. CommuniGator), campaign name,
sending address and subject line are all passed to Google, allowing
comprehensive reporting using the GA 'Advanced Segments' feature. Reporting
by campaign will show the response of an individual email and by medium will
allow comparison between email marketing, PPC, SEO and direct visitors as
contributors to your incoming web traffic.
"Email marketing metrics have always been around open and click through
rates, but now it's much better practice to focus on what's really important,
conversion. Having the ability to track email activities inside of Google
Analytics gives a 360 degree picture of how your company's website works, and
in which areas of your digital strategy your budget should be focussed" - Lee
Chadwick, MD, CommuniGator Ltd.
Chadwick goes on to say "We have adopted a policy of setting up our
customers Google Analytics on their behalf where required and we have also
recently run training days on GA to help them get the best out of the tool. A
direct result of this initiative has been that our customer retention rate in
2010 is at a record high."
CommuniGator Ltd is a leading provider of digital marketing
services, specialising in Email Marketing Software, Surveys, Event Management
and Digital Brochures. For further information, product enquiries or a trial
please contact CommuniGator on +44(0)1483-411911, email
info@communigator.co.uk or visit us at http://www.communigator.co.uk
Source: CommuniGator Ltd
For further information, product enquiries or a trial please contact CommuniGator on +44(0)1483-411911, email info@communigator.co.uk or visit us at http://www.communigator.co.uk