Magiq Launches Agency-focused On-demand Site Personalization Service That Improves Customer Engagement
Poster: SySAdmin
Posted on July 1, 2010 at 3:07:01 AM
Magiq Launches Agency-focused On-demand Site Personalization Service That Improves Customer Engagement
NEWBURY, England, July 1, 2010-- Magiq (http://www.magiq.com/) has launched its on-demand
(http://www.magiq.com/) site personalization (http://www.magiq.com/) and CRM
services for marketing agencies. The services are built around a suite of
easy-to-use, pay-as-you-go tools that allow agencies to offer clients dynamic
online personalization (http://www.magiq.com/) and lead generation campaigns
for a fraction of the cost of traditional approaches.
For the first time, agencies can provide clients with the
chance to benefit from the level of personalization and customer engagement
previously only available to large organizations. It avoids the time and
expense of having to employ armies of programmers, analysts and taggers to
implement traditional personalization, CRM and targeted marketing programs.
It automatically captures key events and information such as e-mail address,
organization, location and visitor history, and dynamically personalizes
sites and communications using this data.
"The core principal of Magiq is that it is easy to use. By
utilizing the services, agencies can implement and run online campaigns for
their clients without having to involve their IT teams, or wait for site
updates," explains Malcolm Duckett, CEO at Magiq. "It is quick and easy to
deploy fresh, online campaigns in response to news events, product launches,
customer interests or promotions."
Magiq transforms digital marketing by allowing agencies to
quickly make a client's site dynamically adapt to every visitor, providing
relevant and compelling content. Unlike multivariate testing (MVT) tools, it
allows the agency to exploit its creative skills in campaign and message
design by providing information about each online visitor, their interests
and history with the client's business. This allows the agency to build
tailored campaigns that demonstrate and utilize its expertise rather than
relying on automatic 'dumb' products to make "best-guess" decisions.
About Magiq
Magiq, the on-demand digital marketing company, is dedicated
to helping marketers communicate more efficiently, freely and effectively
with their online customers using data captured from each visitor.
Magiq provides marketers with easy-to-use, cloud-based,
pay-as-you-go, online services that compile and use customers' online
behavior and history to optimize and personalize digital marketing
communications to the individual.
For more information please visit: http://www.magiq.com
Source: Magiq
Magiq media contacts: Kate Bartholomew/Kate Jones/Paul Stallard, Berkeley PR, +44-118-988-2992, magiq@berkeleypr.co.uk
NEWBURY, England, July 1, 2010-- Magiq (http://www.magiq.com/) has launched its on-demand
(http://www.magiq.com/) site personalization (http://www.magiq.com/) and CRM
services for marketing agencies. The services are built around a suite of
easy-to-use, pay-as-you-go tools that allow agencies to offer clients dynamic
online personalization (http://www.magiq.com/) and lead generation campaigns
for a fraction of the cost of traditional approaches.
For the first time, agencies can provide clients with the
chance to benefit from the level of personalization and customer engagement
previously only available to large organizations. It avoids the time and
expense of having to employ armies of programmers, analysts and taggers to
implement traditional personalization, CRM and targeted marketing programs.
It automatically captures key events and information such as e-mail address,
organization, location and visitor history, and dynamically personalizes
sites and communications using this data.
"The core principal of Magiq is that it is easy to use. By
utilizing the services, agencies can implement and run online campaigns for
their clients without having to involve their IT teams, or wait for site
updates," explains Malcolm Duckett, CEO at Magiq. "It is quick and easy to
deploy fresh, online campaigns in response to news events, product launches,
customer interests or promotions."
Magiq transforms digital marketing by allowing agencies to
quickly make a client's site dynamically adapt to every visitor, providing
relevant and compelling content. Unlike multivariate testing (MVT) tools, it
allows the agency to exploit its creative skills in campaign and message
design by providing information about each online visitor, their interests
and history with the client's business. This allows the agency to build
tailored campaigns that demonstrate and utilize its expertise rather than
relying on automatic 'dumb' products to make "best-guess" decisions.
About Magiq
Magiq, the on-demand digital marketing company, is dedicated
to helping marketers communicate more efficiently, freely and effectively
with their online customers using data captured from each visitor.
Magiq provides marketers with easy-to-use, cloud-based,
pay-as-you-go, online services that compile and use customers' online
behavior and history to optimize and personalize digital marketing
communications to the individual.
For more information please visit: http://www.magiq.com
Source: Magiq
Magiq media contacts: Kate Bartholomew/Kate Jones/Paul Stallard, Berkeley PR, +44-118-988-2992, magiq@berkeleypr.co.uk