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Poster: SySAdmin
Posted on July 1, 2010 at 12:56:01 PM
Federal-Mogul's Champion® Brand Offers Fast, Easy Way To Choose Right Spark Plug for Lawn and Garden Equipment and More
New http://www.getchampion.mobi Web Site Features Interactive Spark Plug Lookup for Users of 'Smart' Phones
SOUTHFIELD, Mich., July 1 -- Have you ever found yourself at your local hardware retailer without access to a printed catalog of spark plugs for your lawnmower, tractor, chainsaw, leaf blower or snow blower? Thanks to Federal-Mogul Corporation's (NASDAQ:FDML) Champion® spark plugs brand, the right plug information is now available in a matter of seconds through most Web-enabled mobile phones.
Federal-Mogul has launched an interactive spark plug catalog designed specifically for the users of "smart" phones and other mobile devices. This convenient new lookup tool, available at http://www.getchampion.mobi, features product and application listings covering the full range of Champion small-engine spark plugs. Visitors to the new site can quickly identify the right Champion plug by type of equipment, Champion part number or through the part number of a competitive brand of plugs. Users also have the option to upgrade their .mobi search to innovative Champion EZ Start(TM) "One-Tug Plug" spark plugs, which maximize energy flow to help start small engines faster.
"Millions of lawnmowers, chainsaws, leaf blowers and other equipment take a lot of abuse and could benefit from new spark plugs and other tune-up items," said Brent Berman, data manager for the Champion brand. "Federal-Mogul is making the maintenance experience faster and easier through this highly accessible, user-friendly new Champion lookup capability."
The http://www.getchampion.mobi site was designed specifically for use on the smaller screens of today's mobile devices. The site is compatible with the Safari browser used on most iPhones, Windows Explorer for Windows Mobile-equipped phones, the Blackberry browser, the Chrome browser used on many Android phones and the third-party Opera browser.
For additional information regarding Champion spark plugs for small-engine, automotive, powersport and other applications, please contact your Champion supplier, visit http://www.federalmogul.com or http://www.getchampion.mobi. More information also is available by writing to Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, Michigan 48033.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs nearly 41,000 people in 33 countries.
Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, MOOG® chassis products, National® wheel-end components, Nural® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® brake and lighting products. Visit the company's Web site at http://www.federalmogul.com.
CONTACT: Drew Shippy 330/688-3500
Jim Burke 248/354-4530
Source: Federal-Mogul Corporation
CONTACT: Drew Shippy, +1-330-688-3500, or Jim Burke, +1-248-354-4530,
both of Federal-Mogul Corporation
Web Site: http://www.federalmogul.com/
New http://www.getchampion.mobi Web Site Features Interactive Spark Plug Lookup for Users of 'Smart' Phones
SOUTHFIELD, Mich., July 1 -- Have you ever found yourself at your local hardware retailer without access to a printed catalog of spark plugs for your lawnmower, tractor, chainsaw, leaf blower or snow blower? Thanks to Federal-Mogul Corporation's (NASDAQ:FDML) Champion® spark plugs brand, the right plug information is now available in a matter of seconds through most Web-enabled mobile phones.
Federal-Mogul has launched an interactive spark plug catalog designed specifically for the users of "smart" phones and other mobile devices. This convenient new lookup tool, available at http://www.getchampion.mobi, features product and application listings covering the full range of Champion small-engine spark plugs. Visitors to the new site can quickly identify the right Champion plug by type of equipment, Champion part number or through the part number of a competitive brand of plugs. Users also have the option to upgrade their .mobi search to innovative Champion EZ Start(TM) "One-Tug Plug" spark plugs, which maximize energy flow to help start small engines faster.
"Millions of lawnmowers, chainsaws, leaf blowers and other equipment take a lot of abuse and could benefit from new spark plugs and other tune-up items," said Brent Berman, data manager for the Champion brand. "Federal-Mogul is making the maintenance experience faster and easier through this highly accessible, user-friendly new Champion lookup capability."
The http://www.getchampion.mobi site was designed specifically for use on the smaller screens of today's mobile devices. The site is compatible with the Safari browser used on most iPhones, Windows Explorer for Windows Mobile-equipped phones, the Blackberry browser, the Chrome browser used on many Android phones and the third-party Opera browser.
For additional information regarding Champion spark plugs for small-engine, automotive, powersport and other applications, please contact your Champion supplier, visit http://www.federalmogul.com or http://www.getchampion.mobi. More information also is available by writing to Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, Michigan 48033.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs nearly 41,000 people in 33 countries.
Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, MOOG® chassis products, National® wheel-end components, Nural® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® brake and lighting products. Visit the company's Web site at http://www.federalmogul.com.
CONTACT: Drew Shippy 330/688-3500
Jim Burke 248/354-4530
Source: Federal-Mogul Corporation
CONTACT: Drew Shippy, +1-330-688-3500, or Jim Burke, +1-248-354-4530,
both of Federal-Mogul Corporation
Web Site: http://www.federalmogul.com/