MobiTV, Inc. Expanding on the Android Platform

MobiTV, Inc. Expanding on the Android Platform

Mobile video engagement highest among users on Android platform

EMERYVILLE, Calif., July 6  -- Recognizing the growth of the Android platform and its ability to deliver a high quality mobile media experience, MobiTV, Inc. is expanding its core live TV and video-on-demand service to more Android-based devices.

            Currently delivering top-tier live and video-on-demand
            programming to the Android-based Sprint EVO 4G and HTC
            Hero devices, as well as the AT&T Motorola Backflip, MobiTV
            is expanding its Android availability beginning with the T-
  WHAT:     Mobile Samsung Vibrant available July 21, 2010.

            Since the introduction of MobiTV to the Android platform
            with the NBA League Pass Mobile app, MobiTV, Inc. has seen
            increased engagement with its services on Android as the
            operating system continues to grow. With Android grabbing
            9.6 percent of the smartphone market share in the first
            quarter of 2010*, compared to 1.6 percent a year earlier,
            MobiTV believes it will become a critical platform in
  WHY:      accelerating the availability and adoption of mobile media.

            Among its more than 10 million subscribers, MobiTV viewers
            on the Android platform watch 23 percent more minutes per
  NUMBERS:  active viewer versus all other mobile operating platforms.

            "As the Android platform continues to grow in popularity and
            availability, MobiTV believes it will play a strong role in
            the adoption of mobile media," said Charlie Nooney, CEO of
            MobiTV, Inc. "With more Android devices being rolled out in
            the coming months, MobiTV has identified the platform as a
            strategic element in our goal to deliver live and on-
  QUOTE:    demand programming to the widest possible consumer base."

            MobiTV, Inc.'s technology was the first to bring live TV to
            mobile devices, and the company is driven by a passion for
            delivering personalized, engaging and relevant mobile media
            experiences to millions of subscribers. Our deep
            relationships with wireless operators enable consumers to
            receive top-tier content from brands like NBC, ESPN,
            Disney, CBS, Warner Music and many more. MobiTV, Inc.
            applications, available on hundreds of handsets and
            compatible with nearly every mobile operating system, are
            powered by an industry-exclusive technology platform that
            can be deployed by wireless operators or hosted by MobiTV,
  ABOUT:    Inc.

            Founded in 1999, MobiTV, Inc. is a privately-held company
            with headquarters in Emeryville, Calif.  For more
            information about MobiTV managed end-to-end services and
            hosted content delivery technology and solutions, please
            visit:
            http://www.mobitv.com/technology. To learn more about MobiTV
            applications and services, go to: http://www.mobitv.com/products/
            apps/tv/. To learn more about MobiTV mobile music
            products and services, go to: http://www.mobitv.com/products/
            apps/radio/

           *According to research firm Gartner, Inc.

  CONTACT: Andy Kill, kill@airfoilpr.com, 650-691-7311

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.
   

CONTACT:  Andy Kill, +1-650-691-7311, kill@airfoilpr.com, for MobiTV,
Inc.

Web Site:  http://www.mobitv.com/