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SQUARE ENIX PRODUCTS Announces HALO: REACH Action Figures

Poster: SySAdmin
Posted on July 22, 2010 at 10:07:01 AM
SQUARE ENIX PRODUCTS Announces HALO: REACH Action Figures

PLAY ARTS -KAI- Line-up Continues to Expand with Addition of Exciting New Properties

LOS ANGELES, July 22 -- Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, revealed today a series of premium-quality action figures based on characters from HALO®: REACH. Developed exclusively for Xbox 360® video game and entertainment system from Microsoft by acclaimed developer Bungie, HALO: REACH is the blockbuster prequel to the award winning HALO trilogy that will let players experience the fateful events that transpired on the planet Reach.

  (Logo:  http://photos.prnewswire.com/prnh/20030403/SQUARELOGO)
  (Logo:  http://www.newscom.com/cgi-bin/prnh/20030403/SQUARELOGO)

HALO: REACH PLAY ARTS -KAI- Vol. 1 is the latest addition to the PLAY ARTS® -KAI- series by SQUARE ENIX PRODUCTS, and will feature figures of Noble Team members: Noble Six, Emile and Jun. The Vol. 1 action figures are scheduled for a Fall 2010 release, with Vol.2 slated for an early 2011 release.

"The Square Enix Merchandise Division is dedicated to creating collectible action figures that combine high production value and excellent articulation," said Kanji Tashiro, Merchandise Director of Square Enix, Inc.  "The HALO series has captivated fans across the globe, and we are thrilled and honored to be making action figures for its latest entry. We're confident that even HALO fans that are not familiar with our products will be pleasantly surprised with what we have crafted."

The Square Enix merchandising division continues to evolve their craft as they work closely with various developers to extend their creative vision and expertise to properties beyond Square Enix franchises. In addition to entries from Square Enix titles such as FINAL FANTASY® XIII and FULLMETAL ALCHEMIST®, the current PLAY ARTS -KAI- line-up includes action figures from a variety of popular titles.

View currently available PLAY ARTS -KAI- action figures at http://www.square-enix-shop.com/usa.

All the latest Square Enix products are on display at San Diego Comic-Con, taking place at the San Diego Convention Center from July 22-25. Visit booth 3829 to experience the company's latest offerings.

  Product Details
  ---------------

  HALO: REACH
  PLAY ARTS -KAI- Vol. 1
  Noble Six, Emile, Jun
  Release: Fall 2010
  SRP: TBD

  HALO: REACH
  PLAY ARTS -KAI- Vol. 2
  Carter, Kat, Jorge
  Release: 2011
  SRP: TBD

  FINAL FANTASY XIII
  PLAY ARTS -KAI- Odin
  Release: September 2010
  SRP: $199.99

  FINAL FANTASY XIII
  PLAY ARTS -KAI- Shiva
  Release: Now Available
  SRP: $199.99

  FINAL FANTASY XIII
  PLAY ARTS -KAI- Vol.1
  Lightning, Snow, Vanille
  Release: Now Available
  SRP: $39.99 (each sold separately)

  FINAL FANTASY XIII
  PLAY ARTS -KAI- Vol.2
  Fang, Hope, Sazh
  Release: Now Available
  SRP: $39.99 (each sold separately)

  SQUARE ENIX PRODUCTS

As one of the industry's premier video game publishers, Square Enix also prides itself on producing high-quality collectibles that accurately reflect the nuances and facets of the original source material. In addition to figures and merchandise from popular franchises such as DRAGON QUEST®, FINAL FANTASY and KINGDOM HEARTS, the merchandising team continues to extend their expertise and creative vision outside of Square Enix properties, further expanding and enriching a growing collection of quality collectibles.

Look for SQUARE ENIX PRODUCTS at your local comic stores or visit our online store http://www.square-enix-shop.com/usa.

About Square Enix, Inc.

Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group's internationally renowned brands such as Square Enix, Eidos® and Taito® in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 97 million units worldwide; DRAGON QUEST, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and other well-established products and services.

More information on Square Enix, Inc. can be found at http://www.square-enix.com/.

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks of Square Enix Holdings Co., Ltd. in the United States and/or other countries. PLAY ARTS and FULLMETAL ALCHEMIST are registered trademarks of Square Enix Co., Ltd.  EIDOS and TOMB RAIDER are registered trademarks of Square Enix, Ltd.  TAITO is a registered trademark of Taito Corp.  Microsoft, Halo, the Halo logo, Xbox, Xbox 360, and the Xbox logos, are trademarks of the Microsoft group of companies.

Photo:  http://www.newscom.com/cgi-bin/prnh/20030403/SQUARELOGO
AP Archive:  http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20030403/SQUARELOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: Square Enix, Inc.
   

CONTACT:  Amelia Cantlay or Sonia Im, both of Square Enix, Inc.,
+1-310-846-0400, na.pr@square-enix.com; or Jennifer Poulson, +1-310-248-6113,
jennifer.poulson@ogilvypr.com, or Monica Bouldin, +1-310-248-6114,
monica.bouldin@ogilvypr.com, both of Ogilvy Public Relations, for Square Enix,
Inc.

Web Site:  http://www.square-enix.com/
 
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