Bling Nation Launches Introductory PayPal Program in Palo Alto to Tap-and-Pay for Local Purchases With Mobile Phone

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July 30, 2010
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Bling Nation Launches Introductory PayPal Program in Palo Alto to Tap-and-Pay for Local Purchases With Mobile Phone

Initiative Enables PayPal Employees and Early Adopters to Fund Bling Nation Purchases on their Mobile Phone to a PayPal Account

PALO ALTO, Calif., July 30 --
               Bling Nation launched an introductory program in Palo Alto
               to allow early adopters and PayPal employees to fund
               purchases by linking the BlingTag(R) that is affixed to the
  WHAT:        back of their mobile phone to a PayPal account.
  -----

               PayPal is offering BlingTags to all of its more than 2,000
               employees in its San Jose headquarters, enabling them to
               make purchases throughout its entire campus and at
               participating merchants throughout Palo Alto. They will
               join other early adopters in the area to pay for lunch
               and coffee without having to bring their bulky wallets
               with them.

               Bling Nation enables businesses and customers to connect
               easily and securely, giving consumers the ability to
               simply tap-and-pay for purchases at-the-point-of-
               sale using a BlingTag.  Bling Nation's initial program
               leverages PayPal's open APIs, PayPal X, enabling more
               flexibility of payment options for consumers.  PayPal X
               is designed to empower startups and developers to
  WHO:         innovate by giving them tools to monetize their ideas.
  ----

  WHERE:      PayPal Campus
  ------
              2211 North First Street, San Jose, Calif.

               --    PayPal employees making purchases using Bling Nation on
  VISUALS:     the PayPal campus
  --------
               --    Early Adopters using Bling Nation at local merchants in
               Palo Alto

               --    Bling Nation CEO, Meyer Malka, can discuss what this
  INTERVIEWS:  launch means to the future of mobile payments
  -----------
               --     Early adopters are available to discuss why they are
               excited about this new way to pay at the point-of-sale
               --    Participating merchants throughout Palo Alto are
               available to discuss how this is will enhance their business

Source: Bling Nation
   

CONTACT:  Mary Placido, +1-415-274-7902, press@blingnation.com, for Bling
Nation; Meagan McCrystle, +1-917-522-3537, mmccrystle@AccessPR.com, for
PayPal

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