Picitup Announces Picolor - First Fully Automatic Search by Color Platform

Author
SySAdmin
Posted
August 10, 2010
Views
1189

Page All:

Page 1
Picitup Announces Picolor - First Fully Automatic Search by Color Platform

Picitup announced today the availability of Picolor, a fully automatic platform enabling internet retailers to deploy search by color on their online product images based on Picitup's image recognition technology. Following 4 years of development with multiple customers including Shopping.com and eBay.com, Picitup has perfected its platform and now offers it to customers worldwide.

TELEVIV, Israel, Aug. 10 -- Picitup announced today the availability of Picolor, a fully automatic platform enabling internet retailers to deploy search by color on their online product images based on Picitup's image recognition technology. Following 4 years of development with multiple customers including Shopping.com and eBay.com, Picitup has perfected its platform and now offers it to customers worldwide.

Color search is deployed by 47% of top 100 internet retailers.

"Color search is becoming a must for every online retailer. Having said that, we have found that while 47% of the top 100 online retailers offer color search, only 26% of those ranked 401-500 deploy it, we expect more customers to make the move to Picolor over the next year," said CEO, Alon Atsmon.

  --  It offers 320 optimized search colors, more than any other solution
  --  It provides multicolor search of any color combination up to 5 levels
      deep
  --  Its technology extracts the main object from its background and
      compensates for lighting conditions hence achieves over 90% precision

  Picolor has several further advantages over current solutions:

Several customers have already benefited from deploying Picolor, creativewallcovering.com, an international online retailer of wall coverings, murals and wallpaper borders, recently deployed Picolor. "We looked for methods that would improve our customer experience and turnover," said Sophia Lewis, partner at Creative Wall Covering, "Not only would Picolor save time by eliminating the need to enter data but by scanning our existing images it would allow us to offer a broader color search option."

Picolor Availability

Picolor is available in multiple forms to serve a variety of customers, starting with fully hosted color search solution, going through web API in a SaaS model and ending in a local executable for high volume retailers. One can try the demo at http://www.PicolorDemo.com and see how it works.

About Picitup

Picitup (http://www.picitup.com) is a leading developer and provider of image recognition services. Picitup is the first company to deliver a Software-as-a-Service (SaaS) color search solution focused on increasing online retailers conversions. Picitup customers include top worldwide sites such as eBay.com and Shopping.com.

  Contact:
  Alon Atsmon
  Picitup
  408-457-1780
  press@picitup.comhttp://www.picitup.com/

Source: Picitup
   

CONTACT:  Alon Atsmon, Picitup, +1-408-457-1780, press@picitup.com

Web Site:  http://www.picitup.com/

Title

Medium Image View Large