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Bracketron Launches New Mobile Tagging Marketing Initiative
Interactive 2D barcode reader allows users to view online content by scanning codes from product packaging and print materials.
MINNEAPOLIS, Aug. 11 -- Bracketron, the leading manufacturer in mounting solutions for mobile consumer electronics, recently launched a new marketing campaign featuring Microsoft®Tag - a breakthrough technology that allows users instant access to online content with the simple scan of a barcode using their smartphone.
Initially, Bracketron is using tagging to connect users with product videos that they can instantly view directly on their phones while in a retail store, at a tradeshow or while viewing a print advertisement or brochure. Users will be required to download the free application from the MicrosoftTag site (http://tag.microsoft.com/) or iTunes in order to scan the barcode.
"We are very excited about the potential of mobile tagging technology as an innovative new way to market and sell our products, particularly in the retail environment," said Mark Mandel, Executive Vice President. "Tagging offers a unique new way to bridge offline and online mediums, and we think it makes a lot of sense for our business and our customers."
At present, Bracketron is the only known manufacturer in the mobile mounting space leveraging this new technology, and an early adopter within the consumer electronics industry at large.
About Bracketron
Founded in 2001, Bracketron's successful first product offering, the custom bezel mount, was engineered for the professional installer looking for custom mounting solutions.
Today, Bracketron is the leading manufacturer and supplier of mounting solutions and accessories for GPS, satellite radio, cell phone, iPod/iPhone/iPad, laptop & netbook computer and other mobile electronics. Our robust product line includes innovative mounting solutions for your window, cup holder, dash, vent and visor.
For more information about the company, visit http://www.bracketron.com/ or call 1.866.237.4443.
Source: Bracketron
CONTACT: Christian Johnson of Bracketron, 1-866-237-4443
Web Site: http://www.bracketron.com/
Bracketron Launches New Mobile Tagging Marketing Initiative
Interactive 2D barcode reader allows users to view online content by scanning codes from product packaging and print materials.
MINNEAPOLIS, Aug. 11 -- Bracketron, the leading manufacturer in mounting solutions for mobile consumer electronics, recently launched a new marketing campaign featuring Microsoft®Tag - a breakthrough technology that allows users instant access to online content with the simple scan of a barcode using their smartphone.
Initially, Bracketron is using tagging to connect users with product videos that they can instantly view directly on their phones while in a retail store, at a tradeshow or while viewing a print advertisement or brochure. Users will be required to download the free application from the MicrosoftTag site (http://tag.microsoft.com/) or iTunes in order to scan the barcode.
"We are very excited about the potential of mobile tagging technology as an innovative new way to market and sell our products, particularly in the retail environment," said Mark Mandel, Executive Vice President. "Tagging offers a unique new way to bridge offline and online mediums, and we think it makes a lot of sense for our business and our customers."
At present, Bracketron is the only known manufacturer in the mobile mounting space leveraging this new technology, and an early adopter within the consumer electronics industry at large.
About Bracketron
Founded in 2001, Bracketron's successful first product offering, the custom bezel mount, was engineered for the professional installer looking for custom mounting solutions.
Today, Bracketron is the leading manufacturer and supplier of mounting solutions and accessories for GPS, satellite radio, cell phone, iPod/iPhone/iPad, laptop & netbook computer and other mobile electronics. Our robust product line includes innovative mounting solutions for your window, cup holder, dash, vent and visor.
For more information about the company, visit http://www.bracketron.com/ or call 1.866.237.4443.
Source: Bracketron
CONTACT: Christian Johnson of Bracketron, 1-866-237-4443
Web Site: http://www.bracketron.com/