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Bejeweled(R) Meets Bingo
LONDON, August 12, 2010--
- Gamesys Brings Together Household Favourites for First Time
Following on from MONOPOLY Snap and Family Fortunes Team
Bingo, Gamesys are proud to announce the launch of another first: this week,
Bejeweled(R) Bingo launches on Jackpotjoy, bringing all the fun from PopCap's
hugely popular Match 3 game, Bejeweled, to Gamesys' speciality product,
Bingo.
"The challenge of creating Bejeweled Bingo was really quite
unique," explains Jackpotjoy head Adele Lawton. "The two games have proven
themselves over so many years that we had to be very careful not to change
either too much.
"In the end, we decided not to affect the basic game mechanics
and instead focussed on allowing members the chance to enjoy the two games
sequentially, with each experience building on the last."
The rules of Bejeweled Bingo are simple:
Players buy tickets and then enjoy a game of 90 Ball Bingo,
playing for 1 line, 2 line and Full House prizes as normal. At the end of the
game, players that have purchased a minimum of 6 tickets are invited to take
part in the Bejeweled Challenge Round - a one minute long game of Bejeweled
that offers players the chance to win free cards for the next Bingo game if
either their individual or community score beats the respective target
scores.
"It's a wonderful hybrid," Adele smiles. "We don't detract
from the playability of either game, we're not trying to reinvent the wheel,
though there are two key benefits from the new model:
"The first advantage is that because we're using the previous
game to get members involved in the next one, we're expecting to see session
times extend.
"Secondly, the minute long game of Bejeweled is a really
exciting addition to the Bingo. It offers another chance to win even after
the Bingo's finished, and it's a chance to win that's personal and skill
based which means everyone's got the chance to enjoy a real sense of
achievement which they can practice at and achieve with.
"All in all, I think the game offers something for everyone,
and we're all very proud of it."
Bejeweled Bingo is the first of several games that PopCap are
creating with Gamesys.
"There is a clear overlap in customer demographics - many
Bejeweled players also love to play bingo and vice versa. We are delighted to
work with the talented team at Gamesys, market leaders in online
Bingo/Gaming, to allow players to enjoy both games simultaneously", added
Mark Cochrane, PopCap's European Business Development Director
Bejeweled Bingo launches this week on Jackpotjoy.com and its
partner sites. The site celebrates the launch by offering GBP2,500 a day in
Guaranteed Jackpots.
For more response to the game, please see the Jackpotjoy Blog
at http://blog.jackpotjoy.com/2010/08/06/jackpotjoy-free-card-bejeweled/
For the chance to play the game please visit http://www.jackpotjoy.com
For more details on the game please see:
http://www.jackpotjoy.com/viewgames/home-top
or http://www.jackpotjoy.com/games/bejeweledbingo
For more information on Jackpotjoy's winners please see
http://www.jackpotjoy.com/winners/stories or http://www.jackpotjoywinners.com
GAMESYS
The Gamesys Group was founded by Noel Hayden in April 2001 with a small
team of developers. The aim was to build a profitable online entertainment
business providing Instant Win, Bingo and Casino games to a worldwide
audience using proprietary gaming software.
After eight years, the Group's leading brand, Jackpotjoy.com, has built
an audience of over 3,000,000 members and pays out in excess of GBP90 million
every month. The success of Jackpotjoy.com has established the Gamesys Group
as one of the UK's leading online gaming businesses. In 2006 they were named
No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're
now one of only four companies to have appeared on the list four years in a
row. This feat reflects both the company's capacity for sustained growth and
its remarkable resilience during periods of financial instability.
For more information on the Gamesys Group please see
http://www.gamesyscorporate.com/press_releases.php
POPCAP GAMES
PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of casual video games: fun, easy-to-learn, captivating games that
appeal to everyone from age 6 to 106 and are available anytime, anywhere.
Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide
staff of more than 300 people in Seattle, San Francisco, Chicago, Vancouver,
B.C., Dublin, Seoul, and Shanghai. Its games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship title, Bejeweled, has
sold more than 50 million units across all platforms. Constantly acclaimed by
consumers and critics, PopCap's games are played on the Web, social
platforms, desktop computers, myriad mobile devices (cell phones,
smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game
consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap
has been one of the most innovative companies in the video industry since its
inception a decade ago. Pioneering new game mechanics, sales models, and
platforms ranging from mobile devices to online and location-based games of
chance, PopCap is the only video game provider in the world with leading
market share across the entire spectrum.
# # #
The PopCap logo and all other trademarks used herein that are
listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or
its licensors and may be registered in some countries Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.
Visit: http://www.bejeweledbingo.com
CONTACT:
Lee Fenton
Gamesys
+44(0)20-7478-8100
press@gamesys.co.uk
Cathy Orr
PopCap Games
+353-1-646-8107
corr@popcap.com
Source: Gamesys
CONTACT: Lee Fenton, Gamesys, +44(0)20-7478-8100, press@gamesys.co.uk ; Cathy Orr, PopCap Games, +353-1-646-8107, corr@popcap.com
Bejeweled(R) Meets Bingo
LONDON, August 12, 2010--
- Gamesys Brings Together Household Favourites for First Time
Following on from MONOPOLY Snap and Family Fortunes Team
Bingo, Gamesys are proud to announce the launch of another first: this week,
Bejeweled(R) Bingo launches on Jackpotjoy, bringing all the fun from PopCap's
hugely popular Match 3 game, Bejeweled, to Gamesys' speciality product,
Bingo.
"The challenge of creating Bejeweled Bingo was really quite
unique," explains Jackpotjoy head Adele Lawton. "The two games have proven
themselves over so many years that we had to be very careful not to change
either too much.
"In the end, we decided not to affect the basic game mechanics
and instead focussed on allowing members the chance to enjoy the two games
sequentially, with each experience building on the last."
The rules of Bejeweled Bingo are simple:
Players buy tickets and then enjoy a game of 90 Ball Bingo,
playing for 1 line, 2 line and Full House prizes as normal. At the end of the
game, players that have purchased a minimum of 6 tickets are invited to take
part in the Bejeweled Challenge Round - a one minute long game of Bejeweled
that offers players the chance to win free cards for the next Bingo game if
either their individual or community score beats the respective target
scores.
"It's a wonderful hybrid," Adele smiles. "We don't detract
from the playability of either game, we're not trying to reinvent the wheel,
though there are two key benefits from the new model:
"The first advantage is that because we're using the previous
game to get members involved in the next one, we're expecting to see session
times extend.
"Secondly, the minute long game of Bejeweled is a really
exciting addition to the Bingo. It offers another chance to win even after
the Bingo's finished, and it's a chance to win that's personal and skill
based which means everyone's got the chance to enjoy a real sense of
achievement which they can practice at and achieve with.
"All in all, I think the game offers something for everyone,
and we're all very proud of it."
Bejeweled Bingo is the first of several games that PopCap are
creating with Gamesys.
"There is a clear overlap in customer demographics - many
Bejeweled players also love to play bingo and vice versa. We are delighted to
work with the talented team at Gamesys, market leaders in online
Bingo/Gaming, to allow players to enjoy both games simultaneously", added
Mark Cochrane, PopCap's European Business Development Director
Bejeweled Bingo launches this week on Jackpotjoy.com and its
partner sites. The site celebrates the launch by offering GBP2,500 a day in
Guaranteed Jackpots.
For more response to the game, please see the Jackpotjoy Blog
at http://blog.jackpotjoy.com/2010/08/06/jackpotjoy-free-card-bejeweled/
For the chance to play the game please visit http://www.jackpotjoy.com
For more details on the game please see:
http://www.jackpotjoy.com/viewgames/home-top
or http://www.jackpotjoy.com/games/bejeweledbingo
For more information on Jackpotjoy's winners please see
http://www.jackpotjoy.com/winners/stories or http://www.jackpotjoywinners.com
GAMESYS
The Gamesys Group was founded by Noel Hayden in April 2001 with a small
team of developers. The aim was to build a profitable online entertainment
business providing Instant Win, Bingo and Casino games to a worldwide
audience using proprietary gaming software.
After eight years, the Group's leading brand, Jackpotjoy.com, has built
an audience of over 3,000,000 members and pays out in excess of GBP90 million
every month. The success of Jackpotjoy.com has established the Gamesys Group
as one of the UK's leading online gaming businesses. In 2006 they were named
No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're
now one of only four companies to have appeared on the list four years in a
row. This feat reflects both the company's capacity for sustained growth and
its remarkable resilience during periods of financial instability.
For more information on the Gamesys Group please see
http://www.gamesyscorporate.com/press_releases.php
POPCAP GAMES
PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of casual video games: fun, easy-to-learn, captivating games that
appeal to everyone from age 6 to 106 and are available anytime, anywhere.
Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide
staff of more than 300 people in Seattle, San Francisco, Chicago, Vancouver,
B.C., Dublin, Seoul, and Shanghai. Its games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship title, Bejeweled, has
sold more than 50 million units across all platforms. Constantly acclaimed by
consumers and critics, PopCap's games are played on the Web, social
platforms, desktop computers, myriad mobile devices (cell phones,
smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game
consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap
has been one of the most innovative companies in the video industry since its
inception a decade ago. Pioneering new game mechanics, sales models, and
platforms ranging from mobile devices to online and location-based games of
chance, PopCap is the only video game provider in the world with leading
market share across the entire spectrum.
# # #
The PopCap logo and all other trademarks used herein that are
listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or
its licensors and may be registered in some countries Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.
Visit: http://www.bejeweledbingo.com
CONTACT:
Lee Fenton
Gamesys
+44(0)20-7478-8100
press@gamesys.co.uk
Cathy Orr
PopCap Games
+353-1-646-8107
corr@popcap.com
Source: Gamesys
CONTACT: Lee Fenton, Gamesys, +44(0)20-7478-8100, press@gamesys.co.uk ; Cathy Orr, PopCap Games, +353-1-646-8107, corr@popcap.com