Tim Kring and Nokia Push Boundaries of Mobile Entertainment With Conspiracy For Good
Poster: SySAdmin
Posted on August 12, 2010 at 4:42:01 AM
Tim Kring and Nokia Push Boundaries of Mobile Entertainment With Conspiracy For Good
Unique Social Benefit Entertainment Experience Successfully Captures Public Imagination to Establish Scholarships, Five Libraries in Africa
ESPOO, Finland, August 12, 2010-- Heroes creator Tim Kring and the Ovi by Nokia-powered (NYSE:NOK) new
social benefit entertainment pilot, Conspiracy For Good(TM) (CFG,
http://www.conspiracyforgood.com/), concluded successfully this past weekend
with more than half a million downloads of CFG casual games and apps from
Nokia's Ovi Store, over 4,000 dedicated members joining the global movement
online, enthusiastic attendance at the four live events in London, and huge
support recorded from partner charities.
"The Conspiracy For Good has been two years in the making with Nokia,"
said Tim Kring, 2010 International Digital Emmy(R) Pioneer Award winner for
transmedia storytelling. "We had a team of more than 130 experts working
behind the scenes in five countries across three continents making sure that
this was the best entertainment experience possible and to ensure the charity
causes were the true heroes of this immersive story."
Partnerships with charities for CFG were uniquely interwoven into the
narrative, taking actual roles within the story and creating a new way to
reach potential supporters of their respective causes. The new approach
created unprecedented interaction with the CFG communities and will result in
50 scholarships being provided for young women in Africa as well as the
establishment of five children's libraries in Zambia in association with Room
to Read. These libraries will be stocked with more than 10,000 donated books
in association with the Pearson Foundation. These highlights join many other
worthy causes that were supported by the CFG movement.
The first of its kind, this project used the extensive reach of Nokia's
Ovi platform with online and physical participants joining CFG from more than
165 countries and enjoying a variety of Ovi content, apps and services.
"This is the most comprehensive Ovi offering to date, integrating almost
every service to help advance the story," said Tero Ojanpera, executive vice
president, Nokia. "A specially developed app using Nokia's Point & Find,
called Conspiracy For Good: DeadDrop, created a new dimension for augmented
reality and opens the door for content owners anywhere to use participatory
entertainment powered by Ovi to extend their brands."
CFG is at the forefront of a new transmedia entertainment movement in
which the storyline played itself out across multiple platforms. Participants
became part of the story and found tools and clues to move the narrative
forward both in the online and real worlds by using music, apps, mobile
games, alternate reality gaming (ARG), live events, and interactive theatre
that was produced in association with International Digital Emmy(R)
award-winning production company, The company P.
The Conspiracy For Good pilot titled "Read the Signs" focused on literacy
as the social cause. The fictional narrative followed the actions of a
schoolteacher, Nadirah X, CFG spokesperson Ann Marie Calhoun, and the
underground resistance movement, Spira. The movement, which dates to the 2nd
century, recruited members of the public to help Nadirah X and Ann Marie in
their task to bring down evil corporation Blackwell Briggs before it could
install an oil pipeline and destroy a Zambian school and library. Online and
real-world game play also raised awareness and generated donations for
partner charities including Kids Company, Doctors of the World, READ
International, Room to Read and the Pearson Foundation who partnered with
Nokia to provide resources to schoolgirls in Chataika village in Zambia.
CFG participants, fans, charities and doers of good deeds around the
globe are invited to stay tuned for clues about the next episode.
About Tim Kring
Tim Kring is one of the Hollywood creative community's original
transmedia storytellers, who works seamlessly across mediums, including
viewing screens and delivery devices such as film, TV, broadband, computers,
mobile devices and the printed page to engage audiences around the world in
narrative and immersive story arcs. For four television seasons, Kring
served as the creator and executive producer of "Heroes," NBC's
Emmy(R)-nominated epic saga that chronicles the lives of ordinary people who
discover they possess extraordinary abilities. An estimated 76 million fans
viewed "Heroes" every week around the world on TV and via interactive
online programming.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device - from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
About Ovi
Ovi, a family of Internet services on Nokia mobile devices, keeps users
connected to the people and things that matter. Ovi services include: Ovi
Maps with walk and drive navigation and premium travel content; Ovi Music
with millions of music tracks; Ovi Mail for email and messaging; Ovi Share
for sharing content; and the Ovi Store, filled with thousands of apps, games
and media from the content industry's biggest names along with independent
developers. Content publishers are invited to distribute and monetize their
content through Ovi by visiting http://www.publish.ovi.com. More information
is available at http://www.ovi.com.
http://www.nokia.com
Source: Nokia Corporation
Media Enquiries: For Tim Kring, Rogers & Cowan, Sallie Olmsted/Jessica Boyer, Tel. +1-310-854-8124 / +1-310-854-8141, Email: solmsted@rogersandcowan.com / jboyer@rogersandcowan.com; Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com
Unique Social Benefit Entertainment Experience Successfully Captures Public Imagination to Establish Scholarships, Five Libraries in Africa
ESPOO, Finland, August 12, 2010-- Heroes creator Tim Kring and the Ovi by Nokia-powered (NYSE:NOK) new
social benefit entertainment pilot, Conspiracy For Good(TM) (CFG,
http://www.conspiracyforgood.com/), concluded successfully this past weekend
with more than half a million downloads of CFG casual games and apps from
Nokia's Ovi Store, over 4,000 dedicated members joining the global movement
online, enthusiastic attendance at the four live events in London, and huge
support recorded from partner charities.
"The Conspiracy For Good has been two years in the making with Nokia,"
said Tim Kring, 2010 International Digital Emmy(R) Pioneer Award winner for
transmedia storytelling. "We had a team of more than 130 experts working
behind the scenes in five countries across three continents making sure that
this was the best entertainment experience possible and to ensure the charity
causes were the true heroes of this immersive story."
Partnerships with charities for CFG were uniquely interwoven into the
narrative, taking actual roles within the story and creating a new way to
reach potential supporters of their respective causes. The new approach
created unprecedented interaction with the CFG communities and will result in
50 scholarships being provided for young women in Africa as well as the
establishment of five children's libraries in Zambia in association with Room
to Read. These libraries will be stocked with more than 10,000 donated books
in association with the Pearson Foundation. These highlights join many other
worthy causes that were supported by the CFG movement.
The first of its kind, this project used the extensive reach of Nokia's
Ovi platform with online and physical participants joining CFG from more than
165 countries and enjoying a variety of Ovi content, apps and services.
"This is the most comprehensive Ovi offering to date, integrating almost
every service to help advance the story," said Tero Ojanpera, executive vice
president, Nokia. "A specially developed app using Nokia's Point & Find,
called Conspiracy For Good: DeadDrop, created a new dimension for augmented
reality and opens the door for content owners anywhere to use participatory
entertainment powered by Ovi to extend their brands."
CFG is at the forefront of a new transmedia entertainment movement in
which the storyline played itself out across multiple platforms. Participants
became part of the story and found tools and clues to move the narrative
forward both in the online and real worlds by using music, apps, mobile
games, alternate reality gaming (ARG), live events, and interactive theatre
that was produced in association with International Digital Emmy(R)
award-winning production company, The company P.
The Conspiracy For Good pilot titled "Read the Signs" focused on literacy
as the social cause. The fictional narrative followed the actions of a
schoolteacher, Nadirah X, CFG spokesperson Ann Marie Calhoun, and the
underground resistance movement, Spira. The movement, which dates to the 2nd
century, recruited members of the public to help Nadirah X and Ann Marie in
their task to bring down evil corporation Blackwell Briggs before it could
install an oil pipeline and destroy a Zambian school and library. Online and
real-world game play also raised awareness and generated donations for
partner charities including Kids Company, Doctors of the World, READ
International, Room to Read and the Pearson Foundation who partnered with
Nokia to provide resources to schoolgirls in Chataika village in Zambia.
CFG participants, fans, charities and doers of good deeds around the
globe are invited to stay tuned for clues about the next episode.
About Tim Kring
Tim Kring is one of the Hollywood creative community's original
transmedia storytellers, who works seamlessly across mediums, including
viewing screens and delivery devices such as film, TV, broadband, computers,
mobile devices and the printed page to engage audiences around the world in
narrative and immersive story arcs. For four television seasons, Kring
served as the creator and executive producer of "Heroes," NBC's
Emmy(R)-nominated epic saga that chronicles the lives of ordinary people who
discover they possess extraordinary abilities. An estimated 76 million fans
viewed "Heroes" every week around the world on TV and via interactive
online programming.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.2 billion people connect to one
another with a Nokia device - from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
About Ovi
Ovi, a family of Internet services on Nokia mobile devices, keeps users
connected to the people and things that matter. Ovi services include: Ovi
Maps with walk and drive navigation and premium travel content; Ovi Music
with millions of music tracks; Ovi Mail for email and messaging; Ovi Share
for sharing content; and the Ovi Store, filled with thousands of apps, games
and media from the content industry's biggest names along with independent
developers. Content publishers are invited to distribute and monetize their
content through Ovi by visiting http://www.publish.ovi.com. More information
is available at http://www.ovi.com.
http://www.nokia.com
Source: Nokia Corporation
Media Enquiries: For Tim Kring, Rogers & Cowan, Sallie Olmsted/Jessica Boyer, Tel. +1-310-854-8124 / +1-310-854-8141, Email: solmsted@rogersandcowan.com / jboyer@rogersandcowan.com; Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com