GUN LOCO(TM) Takes Aim at Xbox 360

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August 16, 2010
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GUN LOCO(TM) Takes Aim at Xbox 360

Players Enter the Far Edge of the Solar System Where Only the Craziest Criminals Are Sent, With No Guards, No Security and No Rules

LOS ANGELES, Aug. 16 -- Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, announced today GUN LOCO(TM), an exciting, all-new approach to the third-person shooter genre. Currently in development exclusively for the Xbox 360® video game and entertainment system from Microsoft, GUN LOCO offers single and multiplayer gameplay in a sprint-action shooter format.

At the farthest reaches of the solar system, a collection of the craziest criminals in the universe are incarcerated on a remote prison planet with no walls and forgotten by society. In this long-abandoned world, the only rule is anarchy, as each faction fights in a bloodthirsty race for survival, power and freedom. Through several seven climate zones and numerous stylized maps, players must fight through the ruins of the world's previous civilizations, taking on each region's inmates in a frantic and frenetic struggle to survive.

Featuring third-person, sprint-action shooter gameplay, players can assume the roles of unique and memorable characters in a game that redefines the run-and-gun shooter. While pursuing enemies and being chased by their opponents, players must make use of the sprint-action play by running, jumping, ducking and vaulting, using the environments to their advantage. With a powerful arsenal of weapons at their disposal, each character comes complete with their own kill move, coupled with a mocking take-down taunt to ridicule their victims. The frenzied and furious comic style gameplay comes into its own with full 12-player online multiplayer matches across the planet, with a range of game modes and multiplayer arenas.

GUN LOCO's characters feature a unique visual style with each created from the original design concepts of respected designer and toy maker Kenny Wong. Founder of kennyswork, Co-founder of Hong Kong-based Brothersfree and co-creator of the cult Brothersworker series of collectible action figures, Kenny's incredible design style and unique characterization are a perfect fit for the bizarre world of GUN LOCO. Painstakingly crafted by hand, each comic caricature has been designed from scratch as a real, posable action figure in the Brothersworker vein before being digitally scanned into the game. GUN LOCO brings these memorable misfits and surreal sociopaths to life through animation, audio and unforgettable action gameplay.

GUN LOCO will be available in 2011 on Xbox 360. You can find out more at http://www.gunloco.com/.

About Square Enix, Inc.

Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group's internationally renowned brands such as Square Enix, Eidos and Taito in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 97 million units worldwide; DRAGON QUEST®, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and other well-established products and services.

More information on Square Enix, Inc. can be found at http://www.square-enix.com/.

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks of Square Enix Holdings Co., Ltd. in the United States and/or other countries.  GUN LOCO is a trademark of Square Enix Co., Ltd.  Eidos and Tomb Raider are registered trademarks of Square Enix, Ltd.  Taito is a registered trademark of Taito Corp. Microsoft and Xbox 360 are registered trademarks of the Microsoft group of companies.

Source: Square Enix, Inc.
   

CONTACT:  Sonia Im or Stanley Phan, both of Square Enix, Inc.,
+1-310-846-0400, na.pr@square-enix.com; or Jennifer Poulson, +1-310-248-6113,
jennifer.poulson@ogilvypr.com, or Monica Bouldin, +1-310-248-6114,
monica.bouldin@ogilvypr.com, both of Ogilvy Public Relations for Square Enix,
Inc.

Web Site:  http://www.square-enix.com/

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