Mobilink Boosts Messaging Capacity With Acision's Mobile Data Services Solution

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August 16, 2010
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Mobilink Boosts Messaging Capacity With Acision's Mobile Data Services Solution

ISLAMABAD, Pakistan, August 17, 2010--     Acision, a world leader in mobile data, today announces that
Mobilink, Pakistan's largest mobile operator and a subsidiary of Orascom
Telecom Holding, has once again selected the Acision SMSC to expand its
messaging capability to manage growth in messaging traffic.

    Being the market leader with more than 31 million subscribers,
Mobilink's market strategy is to acquire and retain customers by providing
superior, high value services and products. Part of this strategy was the
launch of SMS bundles in 2009 which proved to be highly popular with the
operator's subscribers.

    Rashid Khan, President and CEO, Mobilink said, "Acision has a
proven track record in products, expertise and continuous service
innovations, and is one of Mobilink's trusted value partners. With our
customers expecting exceptional quality and performance from each of our
services and products, we are confident that Acision will continue to aid us
in delivering high quality and performance every time."

    Sherif Hamoudah, Senior Vice President and General Manager for
Acision in Middle East, Africa and Pakistan said, "Acision's track record in
underpinning high-volume messaging services has enabled us to become a
trusted partner to mobile network operators across the world. As a global
leader in mobile data, Acision is committed to powering high revenue
services. We firmly believe in close partnerships with our customers and we
understand what drives their business. This is why leading operators like
Mobilink choose to work with Acision to support their mobile data services
business."

    The Acision SMSC, part of the Acision Mobile Data Services
portfolio, enables operators to reduce total cost of ownership of their SMS
infrastructure, manage their messaging capacity according to customer demand
and consistently deliver a high quality of service.

    Notes to Editors

    About Acision

    As a world leader in mobile data, Acision powers innovation and
profitable growth in mobile data services. As a pioneer of mobile messaging,
Acision's real time mobile data solutions support its customers worldwide to
drive new revenues with innovative services while controlling, optimizing and
monetizing data traffic. For more information, visit Acision at
http://www.acision.com

    About Mobilink:

    Mobilink, a subsidiary of the Orascom Telecom Holding, is
Pakistan's leading cellular and Blackberry service provider. With more than
31 million subscribers, Mobilink maintains market leadership through
cutting-edge, integrated technology, the strongest brands and the largest
portfolio of value added services in the industry, a broadband carrier
division providing next generation internet technology as well as the
country's largest voice and data network with over 8,000 cell sites. Housing
Pakistan's largest distribution and contact centre networks and an
unparalleled 6,500 kilometers fiber optic backbone, Mobilink has already
invested over US $3.3 billion in the country to date and provides
uninterrupted countrywide connectivity, unmatched customer services and
international roaming in over 140 countries. The company is also the official
cellular partner of the Pakistan Cricket Board.

    As a responsible corporate citizen, Mobilink also offers a
range of socially inclusive products and services dedicated to enhance access
to information. Through Mobilink Foundation, the company supports education,
health and environmental initiatives and promotes sustainable business
practices.

    For Company information: http://www.mobilinkgsm.com

    For information on our CSR and Mobilink Foundation:
http://www.mobilinkfoundation.org

Source: Acision UK Ltd

Press Contacts: Radha K Floerke, Acision, Tel: +65-6505-1021 / +65-9673-7389, Email: radha.floerke@acision.com; Idran Junadi, LEWIS PR, Tel: +65-6534-7250, Email: acisionsg@lewispr.com

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