The Kotex Brand is Taking the Lingerie Drawer from Drab to Fab!
Poster: SySAdmin
Posted on August 23, 2010 at 8:14:01 AM
The Kotex Brand is Taking the Lingerie Drawer from Drab to Fab!
Contest Offers Women the Chance to Star in Online Series Alongside Emmy Winning Performer Kathy Griffin and Stylist George Kotsiopoulos
DALLAS, Aug. 23 -- The right undergarments can keep you feeling fabulous all day, but women still keep unflattering, worn out lingerie around. Thanks to its Panty-Approved Protection, the Kotex brand is on a mission to help women throw out their worn undies, mangled bras and beat up pajamas and have teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos for "Kotex Project Makeunder." The program gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe "Makeunder" and star in an online video series documenting their experience.
"Even though they are the first thing you put on, undergarments are often overlooked when a woman is thinking about her outfit," said George Kotsiopoulos, a Hollywood stylist and fashion editor. "The right lingerie can help shape your look so it's important that women feel confident and comfortable in them."
Women who are ready to refresh their look can submit their drab lingerie story for a chance to win a "Makeunder" at http://www.KotexProjectMakeunder.com and consumers can vote on their favorite stories through September 12. Ten semi-finalists will be chosen to submit videos further documenting how their lingerie drawers lost their luster and three grand prize winners will win head-to-toe new looks from Kathy and George. A five-webisode series will document the winners' transformations through the expertise of George Kotsiopoulos and comedic and social commentary of Kathy Griffin. Created and produced by BUZZMEDIA, the webisode series will be co-written by Kathy Griffin.
"At one point, women's lingerie drawers used to be filled with fun, matching undergarments but over time, this drawer has become neglected without reason," said Aida Flick, brand director, Kotex. "We believe in the performance of our products so we are challenging women to put the Kotex brand protection to the test with the Panty-Approved program."
The Kotex brand line offers a variety of products including pads with the CleanSorb cover that helps protect from leaks. The Kotex brand Panty-Approved program started in March 2010 and includes print and digital advertising, an updated website and a 7-day Panty Challenge.
About the Kotex brand and Kimberly-Clark
The Kotex brand, Kimberly-Clark's first consumer product, was introduced to the public in 1920. K-C continues to deliver new and improved feminine hygiene products that make women's lives easier through the application of technological advances, the opinions of medical experts and key insights gained from customers, shoppers and users. To learn more about Kotex brand products, visit http://www.kotex.com.
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit http://www.kimberly-clark.com.
About BUZZMEDIA
BUZZMEDIA is the web's fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA's more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.
Source: Kimberly-Clark
CONTACT: Lexi Kalil, Marina Maher Communications, Inc., +1-212-485-6853,
lkalil@mahercomm.com; or Alyson Gomez, Kimberly-Clark, +1-972-281-1411,
Alyson.gomez@kcc.com
Web Site: http://www.kimberly-clark.com/
Contest Offers Women the Chance to Star in Online Series Alongside Emmy Winning Performer Kathy Griffin and Stylist George Kotsiopoulos
DALLAS, Aug. 23 -- The right undergarments can keep you feeling fabulous all day, but women still keep unflattering, worn out lingerie around. Thanks to its Panty-Approved Protection, the Kotex brand is on a mission to help women throw out their worn undies, mangled bras and beat up pajamas and have teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos for "Kotex Project Makeunder." The program gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe "Makeunder" and star in an online video series documenting their experience.
"Even though they are the first thing you put on, undergarments are often overlooked when a woman is thinking about her outfit," said George Kotsiopoulos, a Hollywood stylist and fashion editor. "The right lingerie can help shape your look so it's important that women feel confident and comfortable in them."
Women who are ready to refresh their look can submit their drab lingerie story for a chance to win a "Makeunder" at http://www.KotexProjectMakeunder.com and consumers can vote on their favorite stories through September 12. Ten semi-finalists will be chosen to submit videos further documenting how their lingerie drawers lost their luster and three grand prize winners will win head-to-toe new looks from Kathy and George. A five-webisode series will document the winners' transformations through the expertise of George Kotsiopoulos and comedic and social commentary of Kathy Griffin. Created and produced by BUZZMEDIA, the webisode series will be co-written by Kathy Griffin.
"At one point, women's lingerie drawers used to be filled with fun, matching undergarments but over time, this drawer has become neglected without reason," said Aida Flick, brand director, Kotex. "We believe in the performance of our products so we are challenging women to put the Kotex brand protection to the test with the Panty-Approved program."
The Kotex brand line offers a variety of products including pads with the CleanSorb cover that helps protect from leaks. The Kotex brand Panty-Approved program started in March 2010 and includes print and digital advertising, an updated website and a 7-day Panty Challenge.
About the Kotex brand and Kimberly-Clark
The Kotex brand, Kimberly-Clark's first consumer product, was introduced to the public in 1920. K-C continues to deliver new and improved feminine hygiene products that make women's lives easier through the application of technological advances, the opinions of medical experts and key insights gained from customers, shoppers and users. To learn more about Kotex brand products, visit http://www.kotex.com.
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit http://www.kimberly-clark.com.
About BUZZMEDIA
BUZZMEDIA is the web's fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA's more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.
Source: Kimberly-Clark
CONTACT: Lexi Kalil, Marina Maher Communications, Inc., +1-212-485-6853,
lkalil@mahercomm.com; or Alyson Gomez, Kimberly-Clark, +1-972-281-1411,
Alyson.gomez@kcc.com
Web Site: http://www.kimberly-clark.com/