QVC Pop-Up Shop Provides a Multimedia Shopping Experience During Fashion Week

QVC Pop-Up Shop Provides a Multimedia Shopping Experience During Fashion Week

Leading Multimedia Retailer to Preview App for iPad(TM)

WEST CHESTER, Pa., Sept. 9 -- Not content to merely increase its physical presence during New York Fashion Week, QVC will create a multimedia shopping experience in the heart of Rockefeller Center featuring the many ways consumers can shop "QVC Everywhere."

The experience, which kicks off with Fashion's Night Out on Friday, September 10 at 6PM (ET) and continues throughout Fashion Week, will allow consumers to experience a pop-up shop featuring some of QVC's most exciting brands.  Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be on display.  Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.

Consumers will be exposed to each facet of "QVC Everywhere." The live broadcast will stream continually and the QVC website will be accessible at computer stations throughout the shop. Shoppers can download and utilize QVC Apps for iPhone®, Android(TM) and BlackBerry®, as well as access the QVC mobile website. They will also be invited to connect with the QVC community through YouTube, Facebook and Twitter.

QVC will even offer a sneak preview of QVC's iPad(TM) App, which is expected to become available in the coming weeks. The App is optimized for full screen viewing and will be offered for free from the iTunes App Store.  Highlights include access to a full 16:9 HD feed of QVC's live broadcast, full search capability and access to full product descriptions, sizing, available colors and additional images within product detail.  Users can also browse items recently on air and view customer ratings and reviews.

"We are constantly evaluating the QVC shopping experience to identify new opportunities to engage with our customers," said Angie Simmons, QVC's executive vice president of multichannel platforms. "We're thrilled to introduce our latest application, as we recognize that the iPad has become a relevant device for our shoppers."

In addition to three live broadcasts and personal appearances by a selection of QVC's favorite personalities and brands, the QVC pop-up shop will host the Dell/Intel Blogger Lounge.  On Friday, September 10 and Saturday, September 11, bloggers can utilize Dell/Intel computers to blog, tweet, post to Facebook, or just take respite from the fast-paced schedule of Fashion Week.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Source: QVC, Inc.
   

CONTACT:  Tara Hunter, +1-484-701-8163, Tara.Hunter@qvc.com; Kayce
Cashman, +1-484-701-2179, Kayce.Cashman@qvc.com

Web Site:  http://www.qvc.com/