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TechFaith Accelerates Motion Game Efforts with the Launch of Motion Games Controller

Poster: SySAdmin
Posted on September 13, 2010 at 5:07:01 AM
TechFaith Accelerates Motion Game Efforts with the Launch of Motion Games Controller

BEIJING, Sept. 13 -- Today China TechFaith Wireless Technology Limited (NASDAQ:CNTF) ("TechFaith") announced the acceleration of its motion game market efforts with the launch of a motion game controller through 17 Wee Motion Game Corporation Limited. ("17 Wee"), one of its indirect subsidiaries. Gamers can use motion game controllers to play motion games, which can be downloaded from http://www.17wee.com. Eight free games are pre-loaded with each motion game controller accessories package, and the controller is able to support hundreds of motion games such as racing, shooting, tennis, track & field and many more through a Bluetooth connection with the end user computer or laptop.

Mr. Defu Dong, the Chairman and CEO of TechFaith and the CEO of 798 Entertainment, the TechFaith subsidiary that 100% holds 17 Wee, said, "The launch of the motion game controller will further accelerate our motion game business by providing better and more affordable terminals for gamers that feature motion sensor capabilities for both gaming and fitness. It makes the games much more popular, entertaining, engaging and exercise-oriented."

Mr. Defu Dong further said, "17 Wee's objective is to create the largest platform for the development of motion terminals and the distribution of motion games in China. We believe our launch of the controller will further promote our motion games. It is an important part of our gaming business strategy to divide the business of 798 Entertainment into three branches: 798 Game, which focuses on the development of PC online games and publishing, 798 Mobile, which focuses on the development of mobile phone games, and 17 Wee, which focuses on the motion game business."

About us

TechFaith (NASDAQ:CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

  --  TechFaith engages in the development and production of mid- to
      high-end handsets and tailor made handsets.  TechFaith's original
      developed products include: (1) multimedia phones and dual mode dual
      card handsets of multiple wireless technology combinations such as
      GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2)
      Windows-based smartphones and Pocket PC phones; and (3) handsets with
      interactive online gaming and professional game terminals with phone
      functionality.
  --  With the capability of developing Middleware Application MMI/UI
      software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA)
      and 3.5G(HSDPA) communication technologies, TechFaith is able to
      provide Middleware Application MMI/UI software packages that fulfill
      the specifications of handset brand owners and carriers in the global
      market. For more information, please visit
      http://www.techfaithwireless.com/ .
  --  TechFaith is aiming to become a branded mobile phone specialist for
      differentiated market segments in the China market, such as under its
      wholly-owned subsidiary brand name QIGI for smartphone business which
      targets enterprise users and operator tailored market, under Glomate
      brand, selling other brand names for girls and teenagers, under the
      TechFace brand name to target the market of outdoor sports
      enthusiasts.
  --  TechFaith is targeting both the mobile and online PC gaming markets
      through its websites http://www.798uu.com/ and http://www.798game.com/
      with gaming content developed internally, co-developed and licensed
      from third parties.

  Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

  CONTACTS:
  In China:                                    In the U.S.:
  Jay Ji                                       David Pasquale
  China TechFaith Wireless Communication
   Technology Limited                          Global IR Partners
  Tel: 86-10-5822-8390                         Tel: +1 914-337-8801
  ir@techfaith.cncntf@globalirpartners.com

Source: China TechFaith Wireless Technology Limited
   

CONTACT:  In China: Jay Ji of China Techfaith Wireless Communication
Technology Limited, 86-10-5822-8390, ir@techfaith.cn; or in the U.S.: David
Pasquale of Global IR Partners, +1-914-337-8801, cntf@globalirpartners.com

Web Site:  http://www.techfaithwireless.com/
 
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