SkiLakeTahoe.com Redesigned with Expanded Content, Social Media Integration, and Detailed Resort Profiles
Poster: SySAdmin
Posted on September 23, 2010 at 7:14:01 AM
SkiLakeTahoe.com Redesigned with Expanded Content, Social Media Integration, and Detailed Resort Profiles
LAKE TAHOE, Nev., Sept. 23 /PRNewswire/ -- Ski Lake Tahoe, in conjunction with One to One Travel, a digital marketing practice of One to One Interactive focused on the travel and leisure industry, is excited to unveil the new SkiLakeTahoe.com. One to One Travel brings their extensive experience in user experience and social integration to the new website, giving skiers and riders an in-depth, visual and social glimpse at what Lake Tahoe has to offer. The new website design and architecture is more user-focused and makes booking a ski or snowboard vacation easier and more engaging by including social media integration, video and photography, enhanced ski resort pages, and extensive search engine optimization, measurement and analytics.
The SkiLakeTahoe.com enhancements include:
Social Integration: Every page on the site can be shared, liked, tweeted or emailed. Resort pages feature Yelp reviews, Facebook, Twitter, Flickr feeds as well as videos. And the Tahoe Chatter area features all of the above and more.
Enhanced Partner Pages: Resort and other partners now have detailed content pages within the website featuring original content, syndicated content from social platforms and blogs as well as resort statistics and snow reports. The pages also feature Yelp reviews and provide direct access to trail maps, ticket purchases and booking lodging.
Area Deals and Packages: Content found in the partner deals section is rolled into a summary page allowing users to browse all special offers available in one convenient location.
Tahoe Chatter: A new section devoted to highlighting local buzz and events found on YouTube, Twitter, Facebook, Flickr and area blogs.
Shopping Cart: The Ski Lake Tahoe Six-Pack Ticket is available for secure purchase in the updated shopping area of the website. The new cart is easy to use and compliant with all of the latest web-design standards.
Measurement and Analytics: Prior to launch, the site underwent a detailed tracking and reporting audit that ensured all activity on the website could be captured and used to make more informed decisions on future enhancements.
The website has already seen great results with a year over year lift of 18% visitation. Other impressive results include:
-- Traffic increase from organic search with a 500% lift
-- Site architecture and design is proving to be much more engaging with
the average page views per visit up 120%
-- Average time on site up by over a minute
-- Bounce rate is now 21.5% compared to 49% the previous year
The site is also a huge success in the eyes of Search Engines; SkiLakeTahoe.com has 35 new listings since the launch of the website and many are on page one.
About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit SkiLakeTahoe.com.
About One to One Travel
One to One Travel is One to One Interactive's travel industry practice group. Our mission is to provide complete one-to-one digital marketing solutions for today's travel and tourism brands. Over 40 travel and tourism brands presently count on One to One Interactive as their digital marketing firm and leverage our comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge neuromarketing research techniques. More at http://www.onetoonetravel.com.
One to One Interactive, Inc.
Mitchel Ahern
Director, Marketing Communications
465 Medford Street
Charlestown, MA 02129
p 617.425.7362
f 617.242.0632
http://www.onetooneinteractive.com
SOURCE One to One Interactive, Inc.
One to One Interactive, Inc.
CONTACT: Mitchel Ahern, Director, Marketing Communications, One to One Interactive, Inc., p +1-617-425-7362, f +1-617-242-0632
Web Site: http://www.onetoonetravel.com
LAKE TAHOE, Nev., Sept. 23 /PRNewswire/ -- Ski Lake Tahoe, in conjunction with One to One Travel, a digital marketing practice of One to One Interactive focused on the travel and leisure industry, is excited to unveil the new SkiLakeTahoe.com. One to One Travel brings their extensive experience in user experience and social integration to the new website, giving skiers and riders an in-depth, visual and social glimpse at what Lake Tahoe has to offer. The new website design and architecture is more user-focused and makes booking a ski or snowboard vacation easier and more engaging by including social media integration, video and photography, enhanced ski resort pages, and extensive search engine optimization, measurement and analytics.
The SkiLakeTahoe.com enhancements include:
Social Integration: Every page on the site can be shared, liked, tweeted or emailed. Resort pages feature Yelp reviews, Facebook, Twitter, Flickr feeds as well as videos. And the Tahoe Chatter area features all of the above and more.
Enhanced Partner Pages: Resort and other partners now have detailed content pages within the website featuring original content, syndicated content from social platforms and blogs as well as resort statistics and snow reports. The pages also feature Yelp reviews and provide direct access to trail maps, ticket purchases and booking lodging.
Area Deals and Packages: Content found in the partner deals section is rolled into a summary page allowing users to browse all special offers available in one convenient location.
Tahoe Chatter: A new section devoted to highlighting local buzz and events found on YouTube, Twitter, Facebook, Flickr and area blogs.
Shopping Cart: The Ski Lake Tahoe Six-Pack Ticket is available for secure purchase in the updated shopping area of the website. The new cart is easy to use and compliant with all of the latest web-design standards.
Measurement and Analytics: Prior to launch, the site underwent a detailed tracking and reporting audit that ensured all activity on the website could be captured and used to make more informed decisions on future enhancements.
The website has already seen great results with a year over year lift of 18% visitation. Other impressive results include:
-- Traffic increase from organic search with a 500% lift
-- Site architecture and design is proving to be much more engaging with
the average page views per visit up 120%
-- Average time on site up by over a minute
-- Bounce rate is now 21.5% compared to 49% the previous year
The site is also a huge success in the eyes of Search Engines; SkiLakeTahoe.com has 35 new listings since the launch of the website and many are on page one.
About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit SkiLakeTahoe.com.
About One to One Travel
One to One Travel is One to One Interactive's travel industry practice group. Our mission is to provide complete one-to-one digital marketing solutions for today's travel and tourism brands. Over 40 travel and tourism brands presently count on One to One Interactive as their digital marketing firm and leverage our comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge neuromarketing research techniques. More at http://www.onetoonetravel.com.
One to One Interactive, Inc.
Mitchel Ahern
Director, Marketing Communications
465 Medford Street
Charlestown, MA 02129
p 617.425.7362
f 617.242.0632
http://www.onetooneinteractive.com
SOURCE One to One Interactive, Inc.
One to One Interactive, Inc.
CONTACT: Mitchel Ahern, Director, Marketing Communications, One to One Interactive, Inc., p +1-617-425-7362, f +1-617-242-0632
Web Site: http://www.onetoonetravel.com