Mood Media Corporation Brings Casual Games to Retail Stores Frequented by Women Ages 30 to 45
Poster: SySAdmin
Posted on October 7, 2010 at 5:07:01 AM
Mood Media Corporation Brings Casual Games to Retail Stores Frequented by Women Ages 30 to 45
Licensing Relationship with Big Fish Games Provides Access to Some
of the World's Most Popular Casual Games, Available for the First Time
in Interactive Displays
TORONTO, Oct. 7 /PRNewswire-FirstCall/ - Mood Media Corporation ("Mood Media") announced
today that its retail point of sale division, Somerset Entertainment is
launching an innovative casual games offering, complete with interactive
displays and content from Big Fish Games. The company's expansion into
casual games is part of a strategic initiative to monetize its broad
retail footprint with new products and services for its core customers -
women aged 30 to 45, a demographic closely aligned with the Big Fish
Games audience. To this end, Mood Media has secured a licensing
agreement with the leading developer, producer and publisher of casual
games, Big Fish Games Inc ("Big Fish Games").
"Today, Mood Media has an unprecedented retail footprint and a
well-established competency at developing and selling products relevant
to our target demographic of women aged 30 to 45," said Lorne Abony,
Chairman and Chief Executive Officer of Mood Media. "We have a
tremendous opportunity to leverage our retail network and grow our
business by providing a broader array of products and services that
enhance women's leisure time. We believe that Mood Media's partnership
with Big Fish Games is in line with this strategy, and will be a hit
with both our retail clients and their customers."
"Our award-winning games appeal to a very broad audience and are an
excellent match for Mood Media's widely available interactive displays,"
said Jeremy Lewis, president and chief executive officer of Big Fish
Games. "With this partnership, we will further expand our global
audience through placement at stores like Bed Bath & Beyond and Joanne's
Fabrics - and Mood Media's customers will discover our games as a source
of relaxing, fun, interactive entertainment."
Under the terms of the agreement, Mood Media will have access to ten of
Big Fish Games' most popular games, including the Mystery Case Files(R)
franchise. Mystery Case Files is widely known for its role in
establishing what has become the casual games industry's most prevalent
genre: hidden object games. Big Fish Games is the largest developer,
distributor and publisher of casual games, working with more than 500
developers worldwide to bring award-winning content to customers and
partners alike.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase. Operating through its two principal
divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works
with more than 800 retail chains in more than 30 countries throughout
North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the
acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through
its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc.,
Mood Media Corporation is driving growth of in-store media solutions
across multiple markets.
The Directors believe that Mood Media's services can have a direct
impact on consumer purchasing decisions which makes in-store media an
effective marketing tool. The Directors believe that in-store media
services can enhance branding in real-time and influence shopper
decisions by improving the shopping experience for consumers.
The in-store media business generates revenue via sales of its
multi-sensory services to businesses; the retail point-of-purchase sells
specialty compilations through its retail clients. Mood Media has also
compiled an extensive rights-included music library with over 1.8
million tracks.
Mood Media operates an international in-store media and music retail
business with an extensive geographic footprint and a broad client base
including several multinational blue chip organizations.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: <p align="justify">For more information on Mood Media Corporation visit <a href="http://www.moodmedia.com">http://www.moodmedia.com</a> or contact:</p> <p>Lorne Abony<br/>CEO and Chairman<br/>+1 416 510 2800</p>
Licensing Relationship with Big Fish Games Provides Access to Some
of the World's Most Popular Casual Games, Available for the First Time
in Interactive Displays
TORONTO, Oct. 7 /PRNewswire-FirstCall/ - Mood Media Corporation ("Mood Media") announced
today that its retail point of sale division, Somerset Entertainment is
launching an innovative casual games offering, complete with interactive
displays and content from Big Fish Games. The company's expansion into
casual games is part of a strategic initiative to monetize its broad
retail footprint with new products and services for its core customers -
women aged 30 to 45, a demographic closely aligned with the Big Fish
Games audience. To this end, Mood Media has secured a licensing
agreement with the leading developer, producer and publisher of casual
games, Big Fish Games Inc ("Big Fish Games").
"Today, Mood Media has an unprecedented retail footprint and a
well-established competency at developing and selling products relevant
to our target demographic of women aged 30 to 45," said Lorne Abony,
Chairman and Chief Executive Officer of Mood Media. "We have a
tremendous opportunity to leverage our retail network and grow our
business by providing a broader array of products and services that
enhance women's leisure time. We believe that Mood Media's partnership
with Big Fish Games is in line with this strategy, and will be a hit
with both our retail clients and their customers."
"Our award-winning games appeal to a very broad audience and are an
excellent match for Mood Media's widely available interactive displays,"
said Jeremy Lewis, president and chief executive officer of Big Fish
Games. "With this partnership, we will further expand our global
audience through placement at stores like Bed Bath & Beyond and Joanne's
Fabrics - and Mood Media's customers will discover our games as a source
of relaxing, fun, interactive entertainment."
Under the terms of the agreement, Mood Media will have access to ten of
Big Fish Games' most popular games, including the Mystery Case Files(R)
franchise. Mystery Case Files is widely known for its role in
establishing what has become the casual games industry's most prevalent
genre: hidden object games. Big Fish Games is the largest developer,
distributor and publisher of casual games, working with more than 500
developers worldwide to bring award-winning content to customers and
partners alike.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase. Operating through its two principal
divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works
with more than 800 retail chains in more than 30 countries throughout
North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the
acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through
its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc.,
Mood Media Corporation is driving growth of in-store media solutions
across multiple markets.
The Directors believe that Mood Media's services can have a direct
impact on consumer purchasing decisions which makes in-store media an
effective marketing tool. The Directors believe that in-store media
services can enhance branding in real-time and influence shopper
decisions by improving the shopping experience for consumers.
The in-store media business generates revenue via sales of its
multi-sensory services to businesses; the retail point-of-purchase sells
specialty compilations through its retail clients. Mood Media has also
compiled an extensive rights-included music library with over 1.8
million tracks.
Mood Media operates an international in-store media and music retail
business with an extensive geographic footprint and a broad client base
including several multinational blue chip organizations.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: <p align="justify">For more information on Mood Media Corporation visit <a href="http://www.moodmedia.com">http://www.moodmedia.com</a> or contact:</p> <p>Lorne Abony<br/>CEO and Chairman<br/>+1 416 510 2800</p>