MerchEngines Launches Market-Changing 'Relationship Generation' Platform for Media Companies Serving SMB Advertisers
Poster: SySAdmin
Posted on October 12, 2010 at 9:07:01 AM
MerchEngines Launches Market-Changing 'Relationship Generation' Platform for Media Companies Serving SMB Advertisers
White-label search marketing solution integrates SEM, organic traffic analytics, paid search advertising, social media and post click tools in one easy-to-manage dashboard
BEVERLY HILLS, Calif., Oct. 12 /PRNewswire/ -- MerchEngines (http://www.merchengines.com), a Deluxe Corp. (NYSE: DLX) company, today unveiled its market-changing "relationship generation" platform for media companies that serve small and medium-sized business (SMB) advertisers. MerchEngines' robust search marketing solution is the first to integrate eight disparate online marketing systems, encompassing organic traffic analytics, paid search advertising, social media and post click tools, into one easy-to-use online platform.
"Industry estimates suggest search marketing now accounts for 45 percent of every online ad dollar spent," said Andy Steuer, CEO and founder, MerchEngines. "Our mission is to enable ad agencies, traditional media companies, online publishers and local aggregators to fully engage and profit from the sale of paid search advertising, without any of the hassles of buying, building or maintaining an in-house platform."
MerchEngines unifies and monetizes eight search marketing and social networks into one online dashboard: Yahoo, Bing and Google (paid search); Twitter, Facebook, LinkedIn and Google Buzz (social media); and Google Analytics and local directory submission (organic search). The platform offers SMB advertisers many entry points to the world of search engine marketing, from low-cost starter packages to more defined budget based campaigns. Available products include:
-- SearchAds. Simplified pay-per-click management enables an advertiser to
create, manage and optimize Google AdWords, Yahoo! and Bing paid search
campaigns through one single interface.
-- SocialStream. Detailed tracking and reporting highlights the
interaction, engagement and response rendered from each and every update
across all prominent social networks like Twitter, Facebook, LinkedIn
and Google Buzz.
-- InForm. Enables an advertiser to design lead forms to match the look and
feel of any Web site, insert the designated Web site's URL and
immediately begin to generate leads with full tracking capability in
place for further optimization.
-- OrganicTraffic. Enables an advertiser to gain valuable insight into Web
site traffic while measuring marketing spend alongside actual conversion
data.
-- CallAnalytics. Sophisticated caller ID for Internet marketing enables an
advertiser to receive and track phone calls via marketing campaigns
across prominent consumer based channels like Google, Yahoo!, Bing,
Twitter and Facebook.
-- eBizCard. Allows a business to quickly establish a search engine
presence around a specified name while generating relevant business
inquiries via phone, e-mail and Web site submissions. Ideal for
businesses where a person's name is the business name, like accountants,
dentists, etc.
-- OneList. Allows a business to instantly submit business listings to over
40 local business directories by simply creating one listing.
"Media companies have the advantage of owning the relationship with small-business advertisers," said Matt Booth, senior VP and program director for local media research firm BIA/Kelsey. "As these advertisers engage more intensely in online marketing, they look to their existing media partners to help them find easy and effective options for generating results from their online efforts. MerchEngines is bridging the platform gap between SMB advertisers' needs and media companies' online capabilities."
For more information on products and pricing, visit http://www.merchengines.com. Media companies interested in partnering and licensing opportunities can learn more at http://www.merchengines-partners.com.
About MerchEngines
MerchEngines is a fully managed search marketing solution that helps ad agencies, traditional media companies, online publishers and local aggregators capture their share of search marketing and social media revenues by making it easier for their advertisers to convert online traffic into calls, leads, sales and customer relationships. MerchEngines is owned by Deluxe Corp. (NYSE: DLX), a growth engine for small businesses and financial institutions. Through its industry-leading businesses and brands, Deluxe helps small businesses and financial institutions attract and retain customers. For information, visit http://www.merchengines.com.
SOURCE MerchEngines
MerchEngines
CONTACT: Eileen Pacheco, +1-508-888-7478, eileen@tango-group.com
Web Site: http://www.merchengines.com
White-label search marketing solution integrates SEM, organic traffic analytics, paid search advertising, social media and post click tools in one easy-to-manage dashboard
BEVERLY HILLS, Calif., Oct. 12 /PRNewswire/ -- MerchEngines (http://www.merchengines.com), a Deluxe Corp. (NYSE: DLX) company, today unveiled its market-changing "relationship generation" platform for media companies that serve small and medium-sized business (SMB) advertisers. MerchEngines' robust search marketing solution is the first to integrate eight disparate online marketing systems, encompassing organic traffic analytics, paid search advertising, social media and post click tools, into one easy-to-use online platform.
"Industry estimates suggest search marketing now accounts for 45 percent of every online ad dollar spent," said Andy Steuer, CEO and founder, MerchEngines. "Our mission is to enable ad agencies, traditional media companies, online publishers and local aggregators to fully engage and profit from the sale of paid search advertising, without any of the hassles of buying, building or maintaining an in-house platform."
MerchEngines unifies and monetizes eight search marketing and social networks into one online dashboard: Yahoo, Bing and Google (paid search); Twitter, Facebook, LinkedIn and Google Buzz (social media); and Google Analytics and local directory submission (organic search). The platform offers SMB advertisers many entry points to the world of search engine marketing, from low-cost starter packages to more defined budget based campaigns. Available products include:
-- SearchAds. Simplified pay-per-click management enables an advertiser to
create, manage and optimize Google AdWords, Yahoo! and Bing paid search
campaigns through one single interface.
-- SocialStream. Detailed tracking and reporting highlights the
interaction, engagement and response rendered from each and every update
across all prominent social networks like Twitter, Facebook, LinkedIn
and Google Buzz.
-- InForm. Enables an advertiser to design lead forms to match the look and
feel of any Web site, insert the designated Web site's URL and
immediately begin to generate leads with full tracking capability in
place for further optimization.
-- OrganicTraffic. Enables an advertiser to gain valuable insight into Web
site traffic while measuring marketing spend alongside actual conversion
data.
-- CallAnalytics. Sophisticated caller ID for Internet marketing enables an
advertiser to receive and track phone calls via marketing campaigns
across prominent consumer based channels like Google, Yahoo!, Bing,
Twitter and Facebook.
-- eBizCard. Allows a business to quickly establish a search engine
presence around a specified name while generating relevant business
inquiries via phone, e-mail and Web site submissions. Ideal for
businesses where a person's name is the business name, like accountants,
dentists, etc.
-- OneList. Allows a business to instantly submit business listings to over
40 local business directories by simply creating one listing.
"Media companies have the advantage of owning the relationship with small-business advertisers," said Matt Booth, senior VP and program director for local media research firm BIA/Kelsey. "As these advertisers engage more intensely in online marketing, they look to their existing media partners to help them find easy and effective options for generating results from their online efforts. MerchEngines is bridging the platform gap between SMB advertisers' needs and media companies' online capabilities."
For more information on products and pricing, visit http://www.merchengines.com. Media companies interested in partnering and licensing opportunities can learn more at http://www.merchengines-partners.com.
About MerchEngines
MerchEngines is a fully managed search marketing solution that helps ad agencies, traditional media companies, online publishers and local aggregators capture their share of search marketing and social media revenues by making it easier for their advertisers to convert online traffic into calls, leads, sales and customer relationships. MerchEngines is owned by Deluxe Corp. (NYSE: DLX), a growth engine for small businesses and financial institutions. Through its industry-leading businesses and brands, Deluxe helps small businesses and financial institutions attract and retain customers. For information, visit http://www.merchengines.com.
SOURCE MerchEngines
MerchEngines
CONTACT: Eileen Pacheco, +1-508-888-7478, eileen@tango-group.com
Web Site: http://www.merchengines.com