Samvo Hires Marketing Executive Ahead of Major Launch in 2011

Samvo Hires Marketing Executive Ahead of Major Launch in 2011

LONDON, November 1, 2010/PRNewswire/ --

    - David Miller to Drive Samvo's Marketing and Communications Plans for
its Soon to be Launched Innovative Gaming and Entertainment Platform

    Samvo, the pioneering young online gamingcompany has hired a senior
marketing executive as the company looks to rebrand and launch a major new
gaming, entertainment and leisure experience in 2011.

    Samvo's plans for a major online launch will be supported by opening an
innovative new concept in betting shops that will offer customers a chance to
experience the brand in a very real way. In preparation for the launch and
its plans to provide a fresh offering to the sector, Samvo has taken the bold
move of hiring a marketing executive from outside of the egaming industry.

    Whilst Samvo has been synonymous with the Asian Handicap football market,
David Miller's hire is part of a compelling new strategy to raise the profile
of Samvo and its products across Europe and Asia.

    Veteran videogames marketer David Miller has joined Samvo as Senior
Marketing Manager to oversee the launch, which will include a rebrand of the
Samvo group and its affiliated businesses and help take the Samvo brand to
new places. Miller comes to the company with 15 years' experience at blue
chip games companies including Virgin, Namco Bandai and Electronic Arts. His
primary brief will be to establish the brand and drive customer acquisition
to the new portal and retail units; while in the longer term, increase the
visibility of the group and its key sister operation SamvoBetBroker
(samvobetbroker.com), a service that is rapidly becoming one of the largest
betting brokers in the world.

    Commenting on the appointment, Samvo General Manager Yan Tang said, "This
is an incredibly exciting time for the company and marks the culmination of
several years of hard work by a team of extremely talented individuals. I am
delighted to have David on board to lead the marketing charge into 2011 and
beyond."

    David Miller added, "egaming is an industry I have been watching for some
time. It is a vibrant, innovative and burgeoning sector and reminds me of the
early years of my videogames career. There is a lot of cross-over in peoples'
online gaming habits, whether gambling or just for fun. I am delighted to be
a part of the team here at Samvo and excited about the challenge of launching
an exceptional new product into such an exciting marketplace."

    Notes to Editors

    About Samvo.com

    About Samvo (http://www.samvo.com)

    Established in 2004 and headquartered in the UK, Samvo Group is a
forward-looking online entertainment and venture capital group which has
earned a first-rate reputation for integrity and innovation. To date, the
Group has built up a successful track record from online gaming and gaming
software engineering to leisure retailing.

    Spanning both offline and online sportsbetting and institutional betting
brokerage, the Group's gaming service is renowned for developing proprietary
technologies in-house.

    Always incredibly responsive to gaming fans' split-second needs, Samvo's
gaming service has proved so popular it is now one of the world's premier
online gaming specialists. Its compliance standards are so exacting it has
also become one of only a handful of organizations worldwide to earn
international gaming licenses from Alderney, UK and Curacao.

    For further information please contact

    Tom Fraser, Capital MSL, +44(0)20-7307-5330 or tom.fraser@capitalmsl.com

Source: Samvo

For further information please contact: Tom Fraser, Capital MSL, +44(0)20-7307-5330 or tom.fraser@capitalmsl.com