CellGuide and ApusOne Team-Up to Bring to Market an Integrated Multimedia Android Based Location Platform

CellGuide and ApusOne Team-Up to Bring to Market an Integrated Multimedia Android Based Location Platform

REHOVOT, Israel and SHANGHAI, January 4, 2011/PRNewswire/ --     CellGuide, a leading host based GNSS solution provider, and ApusOne, an
emerging leading provider of low power multimedia platform ICs, today
announce a cooperation to bring to market Android based location platform
combining CellGuide's ACLYS single die GPS solution and the ApusOne MAP200
Multimedia mobile processor.

    The combination of the multimedia MAP200 and the ACLYS GPS offers an
unbeatable price performance solution. Both IC's offer low power without
compromising high performance. The multimedia application processor is
targeted for use within mobile tablets, portable media players, and car
infotainment systems. It delivers HD 1080p quality video decoder, to mobile
devices without video format limitation. CellGuide's ACLYS augments this
offering by bringing a highly-integrated GPS solution that provides superior
price/performance and an enhanced user experience in a variety of
location-based applications and scenarios. CellGuide's ACLYS GPS chip, and
the associated host-based GPSense(TM) firmware, replace dedicated GPS silicon
by leveraging mobile processors and other wireless components inside the
mobile device to provide built-in multi beacon GPS functionality.

    "Our MAP200 together with CellGuide's advance GPS location engine will
enable manufacturers to implement their next generation Mobile Android
devices at a competitive pricing for mass market adoption", said Dr. Zhao,
CEO of ApusOne. "CellGuide has demonstrated a competitive end-to-end GPS and
A-GPS solution, providing ApusOne a differentiating price/performance factor
from its competitors".

    "We are pleased to join forces with ApusOne", said Adina Shorr CEO of
CellGuide. "The advanced MAP200 platform feature set will provide a
competitive edge for our Tablet and Infotainment systems customers. The
combined solution creates an advanced location platform which will help drive
mass market adoption of these devices.

    An evaluation and demo platform based on the current MAP100 and ACLYS is
available for developers and ODMs.

    To learn more about CellGuide's complete line of GPS products, visit

    http://www.cell-guide.com or email info@cell-guide.com.

    To learn more about ApusOne, visit http://www.apusone.com.

    About CellGuide

    CellGuide Ltd. designs and manufactures high-performance, integrated GNSS
solutions for mobile devices. CellGuide's product-lines of integrated IC and
IP Core set a new price / performance standard compared to conventional GPS
chips, making on-board GNSS possible for more mobile phones and consumer
products than ever before.

    About ApusOne

    ApusOne is a fabless semiconductor company focus on next generation
multimedia application processor. Our MAP100 and MAP200 are a low power,
fully programmable, high performance multimedia application processor
targeted for portable multimedia terminals including tablet PC, media phones,
smart-book, PDA, MID, Telematics and Google TV box. It delivers full HD
quality video to mobile devices without video format limitation.

   
    Media Contact:

    Lital Mamon
    CellGuide Ltd.
    Tel: +972-8-9365152
    lital@cell-guide.com

Source: CellGuide Ltd

Media Contact: Lital Mamon, CellGuide Ltd., Tel: +972-8-9365152, lital@cell-guide.com