This should be taken one step further and go into consumer hardware. Think about it, if you had a Linux sticker on it, you'd know it works find with Linux![PAGEBREAK] In the company's "Alliance" program, "premier partners" will work with Red Hat to make their products compatible with its Linux enterprise products, including the recently announced Linux Advanced Server. The partners include BMC Software, Borland Software, Computer Associates International, IBM and Veritas Software.
Other partners in another level of the Red Hat program will get expanded access to Red Hat products and services, and will get assistance in making applications and systems work with the enterprise product line.
Red Hat is also setting up an "Alliance Portal," where partners can get technology, development and marketing materials, and participate in promotional activities. (This is the entire article)