ASE Labs
Welcome Guest. Please register or log in now. There are 443 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

Poster: SySAdmin
Posted on January 14, 2011 at 5:35:02 AM
comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

LONDON, January 14, 2011/PRNewswire/ --

    - New Metrics Offer Detailed Market Intelligence for UK Industry

    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today announced the UK launch of Video Metrix 2.0, the next generation of
comScore's industry leading online video measurement service. The new service
offers several enhancements - including reporting of online video ad
impressions - designed to better align with the realities of today's online
video landscape. For more information on Video Metrix 2.0, please visit
http://www.videometrix2.com.

    (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

    "The dynamics of online video - both in terms of consumption patterns and
economics - have evolved considerably in recent years and the industry has
come to recognize its growing importance as an advertising channel," said
Mike Read, comScore senior vice president and managing director for Europe.
"Video measurement needs to be just as innovative in order to capitalize on
new monetization opportunities and help pave the way for digital media
convergence with traditional media."

    Enhancements to the service include:

   
    - The ability to filter video viewing activity between advertising and
      content
    - A unique reach/frequency tool to help agencies plan against online
      video
    - Additional reporting metrics, including average daily unique viewers,
      viewing sessions, percentage of ads by videos viewed, percentage of ads
      by time spent viewing video, ads per content video, content minutes per
       ad minute
    - Ranking of video advertising networks by actual reach of ads delivered
      (as opposed to potential reach of the network)

    For more detailed insights into Video Metrix 2.0 please join us for a
complimentary webinar (see details below).

    Top 5 UK Video Content Properties by Viewing Sessions

    In the UK, 34.7 million Internet users watched 6 billion content videos
in November 2010. During the same month nearly 964 million viewing sessions
took place, resulting in an average of 6 videos viewed per session. Google
Sites, driven primarily by video viewing at YouTube.com, ranked as the top
video content property with 428 million viewing sessions during the month and
30.4 million unique viewers, followed by BBC Sites (46.8 million viewing
sessions) and Vevo (41.4 million sessions).

   
    Top UK Online Video Content Properties
    Ranked by Viewing Sessions (000)
    November 2010
    Total UK - Home & Work Locations
    Source: comScore Video Metrix
    -----------------------------
   
                                 Viewing        Total Unique
                                 Sessions         Viewers     Videos
    Property                       (000)           (000)       (000)
    Total Internet : Total
     Audience                      963,971         34,720   6,032,002
    Google Sites                   427,608         30,401   2,831,218
    BBC Sites                       46,845          9,917     146,240
    VEVO                            41,430          9,774      71,174
    Facebook.com                    28,205          8,819      42,328
    Dailymotion.com                 13,099          3,382      33,282
   
   
    *A session is a period of time with continuous video-viewing. A
     session ends, if  a viewer is inactive for 30 minutes.

    Top 5 UK Video Ad Properties by Unique Video Viewers

    In November 2010, 527 million video ads were viewed by 23 million UK
Internet users, representing an average of 23 video ads per viewer.
SpotXchange Video Network ranked first reaching 7.2 million unique viewers,
followed by Google Sites (5.8 million) and Joost Video Network (5.8 million).
Among the top 5 sites, ITV delivered the highest number of video ads (62.6
million) and frequency of video ads (14 video ads per viewer).

   
    Top UK Online Video Ad Properties
    Ranked by Unique Video Viewers (000)
    November 2010
    Total UK - Home & Work Locations
    Source: comScore Video Metrix
    -----------------------------
   
                                           Total Unique
                                                 Viewers    Video Ads*
    Property                                      (000)       (000)

    Total Internet : Total Audience              23,007      527,132
    SpotXchange Video Ad Network**                7,218       28,952
    Google Sites                                  5,777       22,561
    Joost Video Network (by Adconion
     Media Group)**                               5,757       20,469
    ITV Sites                                     4,553       62,603
    Crosspoint Media**                            4,269       38,582
   
   
    * Video ads include streaming-video advertising only and do not
      include other types of video
      monetization, such as overlays, branded players, matching banner ads,
      homepage ads, etc.
    **Indicates video ad network

    Live Webinar on Wednesday, 26th January 2011, 3pm GMT

    This comScore webinar will showcase the latest trends in the UK video
market to help media planners and media owners navigate the changing video
landscape more effectively.

    For more details and to register, please visit:
https://www1.gotomeeting.com/register/941135129

    About comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit http://www.comscore.com/companyinfo.

    Follow Us on Twitter

    http://twitter.com/comScore

    http://twitter.com/comScoreEMEA

    http://twitter.com/gfulgoni

Source: comScore, Inc.

Berit Block of comScore, Inc., +44(0)203-111-1758, worldpress@comscore.com
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.23837113380432]