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TechFaith to Launch Motion Sensor Gaming Console Box

Poster: SySAdmin
Posted on January 25, 2011 at 6:56:01 AM
TechFaith to Launch Motion Sensor Gaming Console Box

BEIJING, Jan. 25, 2011 /PRNewswire-Asia/ --China TechFaith Wireless Technology Limited (Nasdaq: CNTF) ("TechFaith") today announced its subsidiary, 798 Entertainment will launch a new motion sensor gaming console box in March of 2011 through 17Vee, its motion game publishing platform. The console comes with advanced motion controllers, wireless capabilities, 2GB memory, and a low power consumption duo core processor, graphics processing unit. The wireless functionality will allow gamers to access 17Vee unique applications including a variety of proprietary motion games, online motion gaming clubs, the competitive 17Vee Challenger's Versus Platform, TV and an online Karaoke entertainment system.

Mr. Tony Kong, CEO of 798 Entertainment, said, "This is an exciting strategic development for us.  We have proven our motion sensor gaming technologies in the mobile and PC online environments.  The response has been very positive given the added interactivity, more enriching game experience and ability for gamers to compete against each other by integrating our motion sensor gaming technologies and online game titles.  It is a logical step for us to now extend our proprietary motion sensor gaming platform to include a console box.  This will open up a new market segment to us by connecting the console directly to television sets and enabling gamers to play online motion games through an Internet broadband connection.  The Chinese consumer is a powerful consumer and the home and office environments are ideal locations for us to now further penetrate.  To help us build momentum, we plan to launch educational and training content, in addition to the motion sensor entertainment content we all love to play."

About TechFaith

TechFaith (Nasdaq: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

    --  TechFaith engages in the development and production of middle to high
        end handsets and tailor made handsets.  TechFaith's original developed
        products include: (1) multimedia phones and dual mode dual card handsets
        of multiple wireless technology combination such as GSM/GSM, GSM/CDMA,
        GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and
        Pocket PC phones; and (3) handsets with interactive online gaming and
        professional game terminals with phone functionality.
    --  With the capability of developing Middleware Application MMI/UI software
        on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and
        3.5G(HSDPA) communication technologies, TechFaith is able to provide
        Middleware Application MMI/UI software packages that fulfill the
        specifications of handset brand owners and carriers in the global
        market. For more information, please visit http://www.techfaithwireless.com.
    --  TechFaith is aiming to become a branded mobile phone specialist for
        differentiated market segments in the China market, such as under its
        wholly-owned subsidiary brand name QIGI for smartphone business which
        targets enterprise users and operator tailored market, under Glomate
        brand, selling other brand names for girls and teenagers, under the
        TechFace brand name to target the market of outdoor sports enthusiasts.
    --  TechFaith is targeting motion, the mobile and online PC gaming markets
        through its websites http://www.17wee.com, http://www.798uu.com and http://www.798game.com
        with gaming content developed internally, co-developed and licensed from
        third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

    CONTACTS:
    In China:                              In the U.S.:
    Jay Ji                                 David Pasquale
    China Techfaith Wireless Communication
     Technology Limited                    Global IR Partners
    Tel: 86-10-5822-8390                   Tel: +1 914-337-8801
    ir@techfaith.cn                        cntf@globalirpartners.com

SOURCE  China TechFaith Wireless Communication Technology Limited

China TechFaith Wireless Communication Technology Limited

CONTACT: In China -- Jay Ji of China TechFaith Wireless Communication Technology Limited, +86-10-5822-8390, or ir@techfaith.cn; or in the U.S. -- David Pasquale of Global IR Partners, +1-914-337-8801, or cntf@globalirpartners.com

Web Site: http://www.techfaithwireless.com
 
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