Summit Business Media Launches Suite of eNewsletters for P&C Insurance Professionals Delivering Breaking News and Targeted, Topical Content
Poster: SySAdmin
Posted on January 26, 2011 at 3:35:01 PM
Summit Business Media Launches Suite of eNewsletters for P&C Insurance Professionals Delivering Breaking News and Targeted, Topical Content
NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Summit Business Media announced the launch of nine eNewsletters to address the industry's need for comprehensive coverage of P&C insurance news and trends as well as targeted, topical content. These eNewsletters are part of the Jan. 10, 2011 launch of PropertyCasualty360.com - a powerful online resource that provides a 360-degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers and claims professionals.
(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )
"P&C professionals rely on eNewsletters for their business every day," said Eric Gilkey, editor of PropertyCasualty360.com. "We wanted to capitalize on their importance by enhancing the content. No one else in the industry is creating content like the experienced editors of PropertyCasualty360.com. This exclusive content is complemented with relevant data from the most trusted reference and data products in the industry -- including Highline Data, Kirschner's, and FC&S. We're taking it a step further by providing exclusive insights into the market trends and industry events and delivering them right to readers' inboxes."
It was important to streamline editorial efforts, make it easier for readers to subscribe, and enhance the current eNewsletter format. In addition, a new topical eNewsletter, Risk Management Report, was added to address the needs of corporate buyers of insurance and risk management professionals.
"With overall industry news as it breaks, daily news highlights, and seven targeted eNewsletters, advertisers have a great opportunity to reach the audience segment they need," said Chris Luke, group publisher. "PropertyCasualty360.com also offers numerous ways to enhance an eNewsletter sponsorship with custom packages, exclusive section sponsorships, branded email blasts, and more."
These eNewsletters are the latest example of Summit Business Media's value-added digital strategy. In the last 18 months, Summit Business Media launched multiple new eNewsletters and websites, including PropertyCasualty360.com in January 2011 and AdvisorOne.com in October 2010.
Sign up to receive these free eNewsletters from PropertyCasualty360.com:
-- PropertyCasualty360 Daily eNews
-- PropertyCasualty360 News Flash
-- Specialty Markets Insight
-- Tech Digest
-- Agent & Broker Insider
-- Claims Connection
-- Workers' Comp Watch
-- Risk Management Report *NEW TOPIC*
-- Florida Insurance Monitor
About PropertyCasualty360
PropertyCasualty360.com is a powerful online resource that provides a 360-degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers and claims professionals. Powered by a combined aggregate of nearly 300 years experience serving the P&C market, PropertyCasualty360.com is built on a trusted and authoritative media platform.
The site combines the established knowledge resources and news reporting capabilities from the experts at Summit Business Media's P&C Insurance Network: National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter.
About Summit Business Media
Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit SummitBusinessMedia.com.
SOURCE Summit Business Media
Photo:http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO
http://photoarchive.ap.org/
Summit Business Media
CONTACT: Eric Gilkey, Editor, egilkey@sbmedia.com, +1-800-544-0622, ext. 2128
Web Site: http://www.summitbusinessmedia.com
NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Summit Business Media announced the launch of nine eNewsletters to address the industry's need for comprehensive coverage of P&C insurance news and trends as well as targeted, topical content. These eNewsletters are part of the Jan. 10, 2011 launch of PropertyCasualty360.com - a powerful online resource that provides a 360-degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers and claims professionals.
(Logo: http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )
"P&C professionals rely on eNewsletters for their business every day," said Eric Gilkey, editor of PropertyCasualty360.com. "We wanted to capitalize on their importance by enhancing the content. No one else in the industry is creating content like the experienced editors of PropertyCasualty360.com. This exclusive content is complemented with relevant data from the most trusted reference and data products in the industry -- including Highline Data, Kirschner's, and FC&S. We're taking it a step further by providing exclusive insights into the market trends and industry events and delivering them right to readers' inboxes."
It was important to streamline editorial efforts, make it easier for readers to subscribe, and enhance the current eNewsletter format. In addition, a new topical eNewsletter, Risk Management Report, was added to address the needs of corporate buyers of insurance and risk management professionals.
"With overall industry news as it breaks, daily news highlights, and seven targeted eNewsletters, advertisers have a great opportunity to reach the audience segment they need," said Chris Luke, group publisher. "PropertyCasualty360.com also offers numerous ways to enhance an eNewsletter sponsorship with custom packages, exclusive section sponsorships, branded email blasts, and more."
These eNewsletters are the latest example of Summit Business Media's value-added digital strategy. In the last 18 months, Summit Business Media launched multiple new eNewsletters and websites, including PropertyCasualty360.com in January 2011 and AdvisorOne.com in October 2010.
Sign up to receive these free eNewsletters from PropertyCasualty360.com:
-- PropertyCasualty360 Daily eNews
-- PropertyCasualty360 News Flash
-- Specialty Markets Insight
-- Tech Digest
-- Agent & Broker Insider
-- Claims Connection
-- Workers' Comp Watch
-- Risk Management Report *NEW TOPIC*
-- Florida Insurance Monitor
About PropertyCasualty360
PropertyCasualty360.com is a powerful online resource that provides a 360-degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers and claims professionals. Powered by a combined aggregate of nearly 300 years experience serving the P&C market, PropertyCasualty360.com is built on a trusted and authoritative media platform.
The site combines the established knowledge resources and news reporting capabilities from the experts at Summit Business Media's P&C Insurance Network: National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter.
About Summit Business Media
Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit SummitBusinessMedia.com.
SOURCE Summit Business Media
Photo:http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO
http://photoarchive.ap.org/
Summit Business Media
CONTACT: Eric Gilkey, Editor, egilkey@sbmedia.com, +1-800-544-0622, ext. 2128
Web Site: http://www.summitbusinessmedia.com