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DemandTec Adds More Collaboration Capabilities to the DemandTec Network

Poster: SySAdmin
Posted on February 7, 2011 at 8:14:01 AM
DemandTec Adds More Collaboration Capabilities to the DemandTec Network

Service and platform enhancements add powerful shopper insights and extend trading partner collaboration for DemandTec customers

SAN MATEO, Calif., Feb. 7, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced its latest services release has been deployed across the network and is in use by existing customers.  This network update embeds additional shopper insights at the point of decision, enhances promotion planning and management capabilities, and further improves the trade optimization user experience.

Significant enhancements to DemandTec services on the network include:

    --  DemandTec Shopper Insights(TM) - This release introduces several new
        shopper insights including trial and repeat for new items and
        promotional effectiveness for different shopper segments.
    --  DemandTec Total Trade Optimization(TM) - This release introduces a
        revamped user interface for the Trade Planning & Optimization service to
        streamline workflow and reduce the time required for creating and
        analyzing plans.
    --  DemandTec Connect(TM) - This release includes platform and
        infrastructure enhancements to support DemandTec Connect, the set of
        social messaging and collaboration capabilities for DemandTec customers
        to stay better informed and more actively collaborate on the DemandTec
        network.

"With this release, we continue to infuse shopper insights at the point of decision for our customers as well as to further extend the collaborative capabilities our network provides," said Marc Dietz, Vice President of Marketing for DemandTec.  "Our customers on the network will continually see enhancements in functionality, ease of use, and value creation throughout nearly every service DemandTec offers."

DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  During the last 12 months, a community of 14,000 active end-users on DemandTec collaborated on 1.2 million trade deals, executed 200,000 price and promotion optimizations, and managed 25,000 markdown scenarios.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Armen Najarian, DemandTec, Inc.
    (650) 645-7170
    armen.najarian@demandtec.com

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 645-7103
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE  DemandTec, Inc.

DemandTec, Inc.

CONTACT: Media, Armen Najarian, +1-650-645-7170, armen.najarian@demandtec.com, or Investor, Tim Shanahan, +1-650-645-7103, tim.shanahan@demandtec.com, both of DemandTec, Inc.

Web Site: http://www.demandtec.com
 
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