Doro Releases 5th Generation of Easy-to-use Mobiles

Doro Releases 5th Generation of Easy-to-use Mobiles

LUND, Sweden, February 14, 2011/PRNewswire/ --     Doro continues to break new ground in the niche segment for easy-to-use
mobile phones. Several new models will be on display at the Mobile World
Congress in Barcelona this week.

    "We are releasing the fifth generation of our easy-to-use mobile phones,
inspired by our hit phone the Doro PhoneEasy(R) 410gsm. We have made a lot of
big and small changes, all of which together have resulted in an even better,
more suitable product range," says Jerome Arnaud, President and CEO of Doro.

    The hottest new Doro product in Barcelona is the Doro PhoneEasy(R) 615 -
the company's first 3G mobile with a 3.2 Megapixel camera.

    "It feels incredibly exciting to be able to offer a mobile phone with a
camera and 3G. Our latest customer surveys show an increased demand for this.
To quickly and easily take a picture and to receive photos when you are far
apart is a perfect function. This widens our appeal to a larger proportion of
seniors," continues Jerome Arnaud.

    "In the development phase, we always start from the needs deriving from
the challenges of ageing and have the ambition that our designs will make a
difference by making their users' everyday lives easier," says Ulrika Ewerman
of Ergonomidesign, the design company behind the new range.

   
    Product information and highlights:

    - Extra loud, clear sounds
    - Large, easy-to-read displays
    - Clear contrast and adjustable fonts
    - Direct text keys
    - 3 quick dial keys
    - Integrated hearing loops (HAC M3/T4)
    - Spaced concave keys

    Doro PhoneEasy(R) 615 -3G camera phone

    - 3.2 megapixel camera with flash
    - Alarm key
    - Black and red

    Doro PhoneEasy(R) 610 - with direct SMS key

    - Integrated hearing loop (HAC M3/T4)
    - Alarm key
    - Black, white, red and silver

    Doro PhoneEasy(R) 680 and Doro PhoneEasy(R) 682

    - Alarm key linked to GPS positioning
    - Noise reducing function
    - Separate alarm (Doro PhoneEasy(R) 682)
    - Black

Source: DORO AB

Further information: Camilla Nilsson, Doro, T: +46-706-98-82-65, E: camilla.nilsson@doro.com ;  Ulrika Ewerman, Ergonomidesign, T: +46-73-361-12-90, E: ulrika.ewerman@ergonomidesign.com