Hive Media and Discovery Communications Announce the Release of Deadliest Catch The Social Game on Facebook

Hive Media and Discovery Communications Announce the Release of Deadliest Catch The Social Game on Facebook

SAN FRANCISCO, Feb. 15, 2011 /PRNewswire/ -- Hive Media, Inc. and Discovery Communications, Inc. announce a new way for fans to engage with their favorite captains and boats with the launch of Deadliest Catch The Social Game, which was released on Facebook on February 14, 2011. This social game is based on Discovery Channel's Emmy®-winning show Deadliest Catch.

Players, acting as the captain of their own crab boat, navigate the Bering Sea to launch and set pots, all the while balancing dangers against profits as they work their way to the top of the crab count Leaderboard.

"Deadliest Catch The Social Game allows players to be part of the camaraderie shared by the ship captains and their crews, while pursuing their quest to tame the Bering Sea," said Brian Laing, CEO, Hive Media, Inc. "Since we began to preview the game on Discovery's Deadliest Catch Facebook page, we've received outstanding fan support with over 5,000 people pre-registered for the game."

"With console games, mobile games and now a social media game, Deadliest Catch fans can truly experience this heart-pounding hit through every interactive medium," said Elizabeth Bakacs, Vice President, Discovery Channel Licensing. "Deadliest Catch The Social Game is yet another great way Discovery brings its top programming to fans on every platform."

Deadliest Catch returns in Spring 2011 for its seventh season on Discovery Channel. Fans can connect with the captains and each other at facebook.com/deadliestcatch and on Twitter through @DeadliestCatch.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit http://www.discoverycommunications.com.

About Hive Media

Founded in 2009, Hive Media, Inc. is a branded social game company that delivers story-driven interactive experiences for leading entertainment and brand companies to engage audiences on a daily basis. Only Hive Media has optimized its content delivery platform to collaborate with brand owners to inject and monetize licensed content within the rapidly growing social game market. Hive Media understands content sensitivity and how to secure IP while rapidly delivering interactive experiences that continually engage consumers. For more information, please visit http://hivemedia.tv/

©2011 Discovery Communications, LLC. Discovery Channel, Cash Cab and related logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved. discovery.com

    For Information, Contact:
    -------------------------
    Brian Laing
    Hive Media
    Phone: (650) 866-5142
    Brian@HiveMedia.tv

SOURCE  Hive Media, Inc.

Hive Media, Inc.

CONTACT: Brian Laing of Hive Media, +1-650-866-5142, Brian@HiveMedia.tv

Web Site: http://hivemedia.tv