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New Media Legend Picks Eutelsat to Launch 'Scene' TV Platform for Russian Satellite Homes From 36degrees East Video Neighbourhood

Poster: SySAdmin
Posted on February 23, 2011 at 6:07:01 AM
New Media Legend Picks Eutelsat to Launch 'Scene' TV Platform for Russian Satellite Homes From 36degrees East Video Neighbourhood

PARIS, February 23, 2011/PRNewswire-FirstCall/ --     New Media Legend, one of Russia's principal suppliers of uplink services
for pay-TV platforms and channels, has selected the 36degrees East satellite
neighbourhood operated by Eutelsat Communications (Euronext Paris: ETL) for a
new broadcasting platform providing Russian and international channels to
complement the NTV Plus and Tricolor TV platforms. Following the signature of
a long-term contract with Eutelsat, the new participation programme, called
Scene, is using two transponders at 36degrees East.

    The launch of Scene adds further impetus to the 36degrees East
neighbourhood that New Media Legend describes as Russia's 'most popular
satellite TV position'. Over seven million homes in Russia as far as the
Urals are already equipped with antennas pointing to 36degrees East for
Direct-to-Home reception of the NTV Plus and Tricolor TV platforms. Scene is
opening a new opportunity for channels, that already include NHK World TV and
Europa Plus TV, to reach into Russia's vibrant TV market.

    Commenting on the launch of Scene, Slava Isakovich, CEO of New Media
Legend said: The contact signifies a new step in our longstanding
relationship with Eutelsat. It will provide us with the opportunity to meet
the buoyant channel demand for satellite capacity serving Russia and tap into
satellite TV homes. Scene will make it possible for the audience of
Eutelsat's W4 and W7 satellites at 36degrees East to access about 25 new
channels."

    Andrew Wallace, Eutelsat Chief Commercial Officer responded: "This new
contract further anchors satellite as the leading multi-channel platform in
Russia, ensuring that homes in populated and less populated regions have
access at the same pace to the benefits of channel diversity and digital
quality. We are delighted to see the increasing popularity of our 36degrees
East neighbourhood in Russia and to be New Media Legend's chosen satellite
partner for this new venture."

    About New Media Legend

    LLC New Media Legend is the Russian satellite communications
operator serving the market since 2006. The company provides satellite
broadcasting service to the Russian largest DTH platforms such as NTV-PLUS
and Tricolor TV, and TV channels via Eutelsat satellites at 36 degrees East
(W4 and W7). New Media Legend has its own teleport located in Satellite
Communications Center of Skolkovo. It is based on three Earth Satellite
stations that can totally uplink signals to up to 24 transponders.

    http://www.medialegend.ru

    About Eutelsat Communications

    Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 27
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 31 December 2010, Eutelsat's satellites were
broadcasting more than 3,700 television channels to over 200 million cable
and satellite homes in Europe, the Middle East and Africa. The Group's
satellites also serve a wide range of fixed and mobile telecommunications
services, TV contribution markets, corporate networks, and broadband markets
for Internet Service Providers and for transport, maritime and in-flight
markets. Eutelsat's broadband subsidiary, Skylogic, markets and operates
access to high speed Internet services through teleports in France and Italy
that serve enterprises, local communities, government agencies and aid
organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ 683 commercial, technical and
operational employees from 28 countries.

    http://www.eutelsat.com

Source: Eutelsat Communications

For further information: Press Vanessa O'Connor, Tel: +33-1-53-98-37-91, voconnor@eutelsat.fr; Frederique Gautier, Tel: +33-1-53-98-37-91, fgautier@eutelsat.fr; Analysts and Investors, Lisa Finas, Tel: +33-1-53-98-35-30, investors@eutelsat-communications.com
 
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