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GenAudio Launches 3D Audio SDK and Studio Services Program for Interactive Media and Video Game Sector During Game Developers Conference in San Francisco

Poster: SySAdmin
Posted on February 28, 2011 at 7:42:01 PM
GenAudio Launches 3D Audio SDK and Studio Services Program for Interactive Media and Video Game Sector During Game Developers Conference in San Francisco

-3D Audio Applications for Console Manufacturers, Game Engines, Video Game Developers and Publishers Now Being Demonstrated at the GenAudio Suite at W Hotel San Francisco-

SAN FRANCISCO, Feb. 28, 2011/PRNewswire/ -- GenAudio Inc., developer of AstoundSoundĀ® 3D spatial audio software, announced today that a software development kit (SDK) is now available for console manufacturers, game engines, and video game developers - those who are interested in incorporating the AstoundSound technology that will enhance the immersive experience for video game and interactive media products.

Based on more than 23 years of spatial audio perception R&D into how the human brain localizes a sound source in space, GenAudio's AstoundSoundRTIĀ®, a real-time interface based software development kit allows game console manufacturers to incorporate the technology via embedded level integration into any device that has stereo audio output capability with minimal processor utilization including portable product offerings.

"We are pleased to introduce three discrete product offerings for the video game industry that build upon the success of GenAudio's AstoundSound embedded level integration technology for the consumer electronics industry," said Jerry Mahabub, founder and CEO of GenAudio. "We have tailored our 3D spatial audio product offerings for the game industry over the past six years to match specific needs we have identified with our game development partners."

AstoundSound offers video game engine companies and developers a 5.1 surround sound experience by adding depth to any media content for 2D or 3D game play with any two speakers or headphones. AstoundSound processed audio remains in-phase, center channel imaging is not affected, elevation, azimuth and depth perception enable a completely immersive game audio experience, and the resultant audio has no tone colorization - a common issue with other current spatial audio technology. No additional hardware is required for playback, providing zero barrier of entry for consumer adoption.

Additionally, Astound Studios, GenAudio's studio partner, now offers specialized services for the game industry to mix and enhance video game trailers and cut scenes in AstoundSurroundĀ® for upcoming video game title releases. Astound Studios is a full service music recording, mixing, and audio post-production studio offering the most up to date and innovative technology combined with the most sought after vintage gear and provides a complete spectrum of services including: mixing, pre-dub, mastering, sound design, recording, ADR, sound restoration, music production and ISDN.

Integrated 3D sound demonstrations of AstoundSound and AstoundSurround technology implementations will be hosted by Michel Henein, newly appointed game business development manager, and Walt Horat, software development manager, throughout the Game Developers Conference by appointment only.  Please contact Rogers & Cowan, details below, to schedule demonstration.

About GenAudio

GenAudio's mission is to provide the entertainment industry with unique sound localization-based software for professional audio mixing/mastering. For the consumer electronics industry GenAudio provides software development kit (SDK) solutions for embedded level integration into every device that has stereo audio output capability (HDTVs, Blu-ray players, video game consoles, computers, etc).  GenAudio's product offerings are all software based.  The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. For more information about GenAudio and its 3D sound offerings please visit http://www.astoundsurround.com.

    PR Contacts for GenAudio
    ------------------------
    Rogers & Cowan
    Sallie Olmsted / Jason Magner
    310-854-8124 / 310-854-8128
    Email: solmsted@rogersandcowan.com / jmagner@rogersandcowan.com

SOURCE  GenAudio Inc.

GenAudio Inc.

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com; or Jason Magner +1-310-854-8128, jmagner@rogersandcowan.com, both of Rogers & Cowan, for GenAudio

Web Site: http://www.astoundsurround.com
 
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