Mobile Tag Group Announces $8.2 Million in Financing Along With Commercial Agreements Signaling its Leadership in the Emerging Mobile Barcode and NFC Tagging Space
Poster: SySAdmin
Posted on March 23, 2011 at 9:07:01 AM
Mobile Tag Group Announces $8.2 Million in Financing Along With Commercial Agreements Signaling its Leadership in the Emerging Mobile Barcode and NFC Tagging Space
ATLANTA, March 23, 2011/PRNewswire/ -- Mobile Tag, the leader in 1D and 2D mobile barcode and
NFC-based marketing solutions, announced the successful closing of its Series
B financing totalling approximately $8.2M. "We are convinced that this
fundraising operation will affirm Mobile Tag's position as a leader and
increase both its commercial and technical influence," concluded Domenico
Surace, Founder and CEO Mobile Tag Group.
Mobile Tag, Inc., the Atlanta-based wholly owned US subsidiary of Mobile
Tag Group, has entered into a definitive contract to partner with America's
largest Wireless Carrier to make the use of Mobile Barcodes and NFC tagging
as pervasive as text messaging. Mobiles equipped with team's high-performance
readers, either pre-loaded out of the box or downloaded through app stores,
will enable immediate interaction between brands and their consumers directly
from traditional advertising, by-passing search engines and the competitive
messages they display in the search results. This all happens immediately
without the consumer waiting to get to a PC. This enables a one to one dialog
between the consumer and advertiser immediately from the ad. As the largest
provider of mobile devices to consumers, the partnership is uniquely
positioned to provide this service to its millions of Consumers and Business
Customers along with its partner Mobile Tag. Successful trials have already
been conducted with key business customers.
Mobile Tag, Inc.'s CEO William Hoffman believes, "Our partner has a
unique position giving it a clear advantage to help Brands connect to
consumers in an easy and intuitive way. In my opinion, the partnership has
"cracked the code" on how to connect businesses of all sizes DIRECTLY with
consumers of all ages and tastes, using commonplace technology like barcodes
or advanced technology like NFC tags combined with your ever-present cell
phone".
To aid Mobile Tag's global growth strategy, $8.2 million of additional
financing was obtained from existing investors XAnge Private Equity, Alven
Capital, IDF Capital and new investment from Skandinaviska Enskilda Banken
Venture Capital (SEB Venture Capital) who joined the Board of the Parent.
There is excellent potential for growth in mobile marketing -
key advertisers are present in this buoyant market. Mobile Tag's solutions
are adapted to businesses of all sizes, from top advertisers to independent
retailers.
"We're delighted to make this investment in Mobile Tag and
believe MobileTag's technology and above all, its management platform, will
be very attractive for operators, advertisers and direct marketers. We're
looking forward to helping this company achieve its international
aspirations." Frank Kelcz, SEB's appointed board-member for MobileTag
"Since its inception, Mobile Tag, has innovated in the
emerging field of Mobile marketing services. We look forward to seeing Mobile
Tag's evolution as it continues to develop new ways for brands, retailers and
consumers to interact using mobile technology," adds Nicolas Rose, Partner at
XAnge Private Equity.
Nicolas Celier, Partner at Alven Capital, states that: "In 2008 we had
already backed this innovative concept. Given Mobile Tag's results and its
development of Flashcodes, we had no hesitation in renewing our commitment".
About SEB Venture Capital
SEB Venture Capital was established in 1995 and is part of the SEB Group.
With a multistage evergreen fund of approximately 240 million Euros, the fund
has currently 37 investments in the technology and healthcare sectors, and
has achieved 45 exits since inception. SEB is a North European financial
group serving some 400,000 corporate customers and institutions and five
million private individuals.
Read more about SEB at http://www.sebgroup.com
About Alven Capital
Alven Capital is a venture capital fund, managing EUR 150M, mostly for
institutional investors. Alven Capital invests in high growth companies in
the media, services, and information technology sectors. Alven Capital has
already invested in 40 European companies, including Qosmos, E-Blink, Bi-Sam,
Prowebce, MonShowroom.com, myfab.com, Aquarelle, Liligo, Wanimo, Splendia,
SeLoger.com, Webhelp, Newsweb, Companeo, Metaboli, etc.
http://www.alvencapital.com
About XAnge Private Equity
Backed by leading European corporates and financial institutions, XAnge
is a unique private equity firm, subsidiary of La Banque Postale, one of the
largest retail banks in France and fully owned by La Poste. As of today,
XAnge has 340 million in assets under management. With an international team
of seasoned professionals based in Paris and Munich, XAnge actively supports
leading venture and growth companies in Europe, with a strong focus on
technology.
http://www.xange.fr/en
About Mobile Tag
Mobile Tag is the market leader in marketing solutions for 2D,
1D and NFC. In 2006, the company launched mobiletag, an embedded software
application that allows phones to read 2D barcodes, otherwise known as tags,
simply by using the phone's camera. Mobile Tag developed the software to
create quick access to external content.
For further information please visit: http://www.mobiletag.com
Company Financial Advisors
Michael Quinn and Andy Monroe of Q Advisors LLC
http://www.qllc.com
Source: Mobile Tag
Contact Alven Capital: Press Contacts: Kable Communication Finance - kable-cf.com; Laetitia Maccioni - T: +33(0)1-44-50-54-71, laetitia.maccioni@kable-cf.com; Contact XANGE Private Equity: Press Contacts: Michele Brischoux and Nadege Chapelin - H&B Communication, T: +33(0)1-58-18-32-45, n.chapelin@hbcommunication.fr; Contact IDF CAPITAL: Thomas GALLORO, T : +33(0)1-44-70-61-61 tgalloro@idfcapital.fr; Contact SEB Venture Capital: Press Contacts: Frank Kelcz - T: +44(0)2072464353, Frank.Kelcz@seb.co.uk; Contact Mobile tag, Christian-Francois VIALA, T: +33(0)1-45-27-33-35 press@mobiletag.com
ATLANTA, March 23, 2011/PRNewswire/ -- Mobile Tag, the leader in 1D and 2D mobile barcode and
NFC-based marketing solutions, announced the successful closing of its Series
B financing totalling approximately $8.2M. "We are convinced that this
fundraising operation will affirm Mobile Tag's position as a leader and
increase both its commercial and technical influence," concluded Domenico
Surace, Founder and CEO Mobile Tag Group.
Mobile Tag, Inc., the Atlanta-based wholly owned US subsidiary of Mobile
Tag Group, has entered into a definitive contract to partner with America's
largest Wireless Carrier to make the use of Mobile Barcodes and NFC tagging
as pervasive as text messaging. Mobiles equipped with team's high-performance
readers, either pre-loaded out of the box or downloaded through app stores,
will enable immediate interaction between brands and their consumers directly
from traditional advertising, by-passing search engines and the competitive
messages they display in the search results. This all happens immediately
without the consumer waiting to get to a PC. This enables a one to one dialog
between the consumer and advertiser immediately from the ad. As the largest
provider of mobile devices to consumers, the partnership is uniquely
positioned to provide this service to its millions of Consumers and Business
Customers along with its partner Mobile Tag. Successful trials have already
been conducted with key business customers.
Mobile Tag, Inc.'s CEO William Hoffman believes, "Our partner has a
unique position giving it a clear advantage to help Brands connect to
consumers in an easy and intuitive way. In my opinion, the partnership has
"cracked the code" on how to connect businesses of all sizes DIRECTLY with
consumers of all ages and tastes, using commonplace technology like barcodes
or advanced technology like NFC tags combined with your ever-present cell
phone".
To aid Mobile Tag's global growth strategy, $8.2 million of additional
financing was obtained from existing investors XAnge Private Equity, Alven
Capital, IDF Capital and new investment from Skandinaviska Enskilda Banken
Venture Capital (SEB Venture Capital) who joined the Board of the Parent.
There is excellent potential for growth in mobile marketing -
key advertisers are present in this buoyant market. Mobile Tag's solutions
are adapted to businesses of all sizes, from top advertisers to independent
retailers.
"We're delighted to make this investment in Mobile Tag and
believe MobileTag's technology and above all, its management platform, will
be very attractive for operators, advertisers and direct marketers. We're
looking forward to helping this company achieve its international
aspirations." Frank Kelcz, SEB's appointed board-member for MobileTag
"Since its inception, Mobile Tag, has innovated in the
emerging field of Mobile marketing services. We look forward to seeing Mobile
Tag's evolution as it continues to develop new ways for brands, retailers and
consumers to interact using mobile technology," adds Nicolas Rose, Partner at
XAnge Private Equity.
Nicolas Celier, Partner at Alven Capital, states that: "In 2008 we had
already backed this innovative concept. Given Mobile Tag's results and its
development of Flashcodes, we had no hesitation in renewing our commitment".
About SEB Venture Capital
SEB Venture Capital was established in 1995 and is part of the SEB Group.
With a multistage evergreen fund of approximately 240 million Euros, the fund
has currently 37 investments in the technology and healthcare sectors, and
has achieved 45 exits since inception. SEB is a North European financial
group serving some 400,000 corporate customers and institutions and five
million private individuals.
Read more about SEB at http://www.sebgroup.com
About Alven Capital
Alven Capital is a venture capital fund, managing EUR 150M, mostly for
institutional investors. Alven Capital invests in high growth companies in
the media, services, and information technology sectors. Alven Capital has
already invested in 40 European companies, including Qosmos, E-Blink, Bi-Sam,
Prowebce, MonShowroom.com, myfab.com, Aquarelle, Liligo, Wanimo, Splendia,
SeLoger.com, Webhelp, Newsweb, Companeo, Metaboli, etc.
http://www.alvencapital.com
About XAnge Private Equity
Backed by leading European corporates and financial institutions, XAnge
is a unique private equity firm, subsidiary of La Banque Postale, one of the
largest retail banks in France and fully owned by La Poste. As of today,
XAnge has 340 million in assets under management. With an international team
of seasoned professionals based in Paris and Munich, XAnge actively supports
leading venture and growth companies in Europe, with a strong focus on
technology.
http://www.xange.fr/en
About Mobile Tag
Mobile Tag is the market leader in marketing solutions for 2D,
1D and NFC. In 2006, the company launched mobiletag, an embedded software
application that allows phones to read 2D barcodes, otherwise known as tags,
simply by using the phone's camera. Mobile Tag developed the software to
create quick access to external content.
For further information please visit: http://www.mobiletag.com
Company Financial Advisors
Michael Quinn and Andy Monroe of Q Advisors LLC
http://www.qllc.com
Source: Mobile Tag
Contact Alven Capital: Press Contacts: Kable Communication Finance - kable-cf.com; Laetitia Maccioni - T: +33(0)1-44-50-54-71, laetitia.maccioni@kable-cf.com; Contact XANGE Private Equity: Press Contacts: Michele Brischoux and Nadege Chapelin - H&B Communication, T: +33(0)1-58-18-32-45, n.chapelin@hbcommunication.fr; Contact IDF CAPITAL: Thomas GALLORO, T : +33(0)1-44-70-61-61 tgalloro@idfcapital.fr; Contact SEB Venture Capital: Press Contacts: Frank Kelcz - T: +44(0)2072464353, Frank.Kelcz@seb.co.uk; Contact Mobile tag, Christian-Francois VIALA, T: +33(0)1-45-27-33-35 press@mobiletag.com