TOI Launches Apps for iPad, iPhone, Android and BlackBerry

TOI Launches Apps for iPad, iPhone, Android and BlackBerry

NEW DELHI, April 1, 2011/PRNewswire/ --     The Times of India, India's most-read newspaper and most-visited news
site, has made a big-bang entry into the world of apps with the launch of
iPad, iPhone, Android and BlackBerry apps. The apps use the latest advances
in technology to give users the best browsing and reading experience on their
devices.

    The iPad app was launched on Monday (March 28) evening, and within hours
it became the top free app in the India App Store of iTunes. In the US App
Store too, under the free "news apps" category, it was steadily moving up,
and was way ahead of other Indian news apps. The iPhone, Android and
BlackBerry apps of TOI were launched on Wednesday (March 30). The iPhone app
too is already ahead of many leading international news apps in the App
Store. The Times of India is the only Indian newspaper to have apps for all
these platforms. Apps for more platforms are coming soon.

    Announcing the launch of the apps, Mr Rishi Khiani, CEO of Times Internet
Ltd, said: "The future belongs to mobile devices, especially smartphones and
tablets. Our apps aim to deliver our premium offerings to our readers who
belong to the highest strata of society and are quick to adopt these
devices."

    The apps not only offer the in-depth and analytical coverage that is the
hallmark of TOI's print editions, but also bring you news as it happens 24x7.
Taking full advantage of the wide variety of content available with the Times
Group, the apps offer a rich multimedia experience. They have photo galleries
and videos from a range of categories including news, sports and
entertainment.

    TOI's iPad app marries the look and feel of print to the unique tablet
experience. It also brings you Speed News, a first-of-its-kind service in the
world, launched by http://timesofindia.com/ a few months ago. This service
brings you minute-by-minute news updates from over 500 Times of India
reporters in more than 80 cities across the country.

    All TOI apps come with social media integration. They let users share
articles or photos on Facebook and Twitter, and also via email. They also let
users save articles for offline reading. The apps help readers stay connected
to their hometowns - wherever they are in India or abroad - by providing
local news from 30 Indian cities. This has been made possible by the
unrivalled, nationwide network of The Times of India.

    For those who do not want to miss the action on the cricket field even if
they are not able to watch a match on TV, all the TOI apps come with a live
scorecard. Movie buffs can quickly browse the movie review list on a TOI app
and read reviews - by critics as well as readers - of movies made in seven
languages, including English and Hindi.

    Both in content and presentation, The Times of India has always tried to
stay ahead of the curve. Its latest offerings are driven by the same
philosophy.

    Pradeep Gairola, Vice President, +91-971-770-3142, Email:
Pradeep.gairola@indiatimes.co.in

Source: The Times of India

Pradeep Gairola, Vice President, +91-971-770-3142, Email : Pradeep.gairola@indiatimes.co.in