Innovid Announces iRoll Apps(TM) - an App Marketplace That Enables any Pre-roll to Integrate Facebook, Twitter, YouTube Into Pre-roll Ads
Poster: SySAdmin
Posted on April 7, 2011 at 10:00:01 AM
Innovid Announces iRoll Apps(TM) - an App Marketplace That Enables any Pre-roll to Integrate Facebook, Twitter, YouTube Into Pre-roll Ads
Current media partners to participate in the inaugural launch of the iRoll apps(TM) product offering
NEW YORK, April 7, 2011 /PRNewswire/ -- Providing interactive pre-roll gets easier for publishers and is more accessible for advertisers as Innovid, (http://www.innovid.com) the makers of iRoll® - the standard in interactive pre-roll, announced the roll-out of the iRoll apps(TM) product. The announcement was made during the IAB's 2011 Digital Video Marketplace. iRoll apps(TM) is an easy to use new tool created exclusively for Innovid's media partners to utilize in the creation of interactive pre-roll campaigns offering immediate turnaround time, no additional creative needed, all with massive scale. iRoll apps(TM) is a streamlined and innovative new user experience that changes the way Innovid's clients and partners create iRoll® campaigns. Through iRoll apps(TM) any pre-roll campaign can now include interactive functionality such as: Facebook sharing, YouTube sharing, coupon downloads, store locator, ticket purchase, twitter follow and many other features, all with the click of a button. Initially, Innovid plans to roll out iRoll apps(TM) to existing partners, such as; NBC, ABC, CBS, MTV, BrightRoll, Undertone and Tremor Media, with many more to be announced in the coming weeks.
"When speaking with our media partners and agency clients, we recognized that in many cases there's a need for a highly scalable interactive pre-roll product that could be created with no additional creative and in a timely manner, while at the same time reducing costs without diminishing returns," said Zvika Netter, CEO and Co-founder, Innovid. "iRoll apps(TM) is the solution to that need."
iRoll apps(TM)
iRoll apps(TM) is the industry's first scalable, interactive pre-roll format that allows publishers and networks the opportunity to add interactivity to any pre-roll without getting into the creative process generally associated with interactive pre-roll. In a matter of minutes, users can add iRoll apps(TM) into any pre-roll campaign to show clients examples of what can be used for specific verticals. Specific iRoll apps can be selected from the on-line apps gallery, apps like: Facebook share, coupon download, store locator, ticket purchase, twitter follow and many others.
About Innovid
Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (http://innovid.com/products.php ).
SOURCE Innovid
Innovid
CONTACT: Rob Banning, Innovid, rob@innovid.com, +1-212-966-7555
Web Site: http://www.innovid.com
Current media partners to participate in the inaugural launch of the iRoll apps(TM) product offering
NEW YORK, April 7, 2011 /PRNewswire/ -- Providing interactive pre-roll gets easier for publishers and is more accessible for advertisers as Innovid, (http://www.innovid.com) the makers of iRoll® - the standard in interactive pre-roll, announced the roll-out of the iRoll apps(TM) product. The announcement was made during the IAB's 2011 Digital Video Marketplace. iRoll apps(TM) is an easy to use new tool created exclusively for Innovid's media partners to utilize in the creation of interactive pre-roll campaigns offering immediate turnaround time, no additional creative needed, all with massive scale. iRoll apps(TM) is a streamlined and innovative new user experience that changes the way Innovid's clients and partners create iRoll® campaigns. Through iRoll apps(TM) any pre-roll campaign can now include interactive functionality such as: Facebook sharing, YouTube sharing, coupon downloads, store locator, ticket purchase, twitter follow and many other features, all with the click of a button. Initially, Innovid plans to roll out iRoll apps(TM) to existing partners, such as; NBC, ABC, CBS, MTV, BrightRoll, Undertone and Tremor Media, with many more to be announced in the coming weeks.
"When speaking with our media partners and agency clients, we recognized that in many cases there's a need for a highly scalable interactive pre-roll product that could be created with no additional creative and in a timely manner, while at the same time reducing costs without diminishing returns," said Zvika Netter, CEO and Co-founder, Innovid. "iRoll apps(TM) is the solution to that need."
iRoll apps(TM)
iRoll apps(TM) is the industry's first scalable, interactive pre-roll format that allows publishers and networks the opportunity to add interactivity to any pre-roll without getting into the creative process generally associated with interactive pre-roll. In a matter of minutes, users can add iRoll apps(TM) into any pre-roll campaign to show clients examples of what can be used for specific verticals. Specific iRoll apps can be selected from the on-line apps gallery, apps like: Facebook share, coupon download, store locator, ticket purchase, twitter follow and many others.
About Innovid
Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (http://innovid.com/products.php ).
SOURCE Innovid
Innovid
CONTACT: Rob Banning, Innovid, rob@innovid.com, +1-212-966-7555
Web Site: http://www.innovid.com