Internet Marketing Experts to Tackle Key Questions About Social Media: How to Properly Measure Its Return on Investment (ROI), Maximize Its Value

Internet Marketing Experts to Tackle Key Questions About Social Media: How to Properly Measure Its Return on Investment (ROI), Maximize Its Value

South Florida Technology Alliance and TriNet Serve as Hosts to May 26 Panel Discussion Moderated by Roar Media, Featuring Speakers from Myxer, CBS and TriNet

MIAMI, May 11, 2011 /PRNewswire/ -- The South Florida Technology Alliance (SFTA) will host a business technology education panel discussion titled, "Monetizing Social Media: Does It Really Matter?" sponsored by TriNet. The panel, moderated by Roar Media, will tackle one of the greatest unanswered questions in social media: how can companies measure the return on investment (ROI) in social media? The event takes place at 5:30 p.m. Thursday, May 26, at Fort Lauderdale Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, FL 33309.

While many companies have been struggling to apply measurement techniques to social media programs, Internet marketing experts are learning that social media should be viewed through a different lens and cannot be monetized like traditional print, broadcast and online advertising programs. At the event, expert panelists will discuss the value social media brings and how it should be measured, while also sharing practical tips about ways to integrate social media into a company's organizational fabric and sales funnel.  Panelists will share their insights about effective ways to use social media to attract and retain talent, improve customer satisfaction, create brand preference, close the feedback loop and effectuate organizational change.

Panelists include:

    --  Craig Agranoff, Technical Correspondent, CBS Television
    --  Robert Segovia, Sr. Manager of Corp. Recruiting, TriNet
    --  Myk Willis, CEO, Myxer

Moderator: Jacques Hart, CEO, Roar Media

                    Business technology education program: "Monetizing Social
    WHAT:           Media: Does It Really Matter?"
    WHO:           South Florida Technology Alliance and TriNet
    WHEN:          5:30 p.m. to 8:30 p.m., Thursday, May 26
    WHERE:         Fort Lauderdale Marriott North
                   6650 North Andrews Ave.
                   Fort Lauderdale, FL 33309
    COST:          Members: $25; Non-Members: $55
    REGISTER:      http://www.southfloridatech.org
                    Jackie Fernandez: (954) 239-9739 or
    CONTACT:        jackie@southfloridatech.org
                    The event is free and open to the news media. For more
                    information, journalists may call Jeannie Salameh at Roar
                    Media at (305) 789-6695 or send an e-mail to
    MEDIA:          jeannie@roarmedia.com.

About the South Florida Technology Alliance

The South Florida Technology Alliance (SFTA) is a non-profit business forum that fosters the growth of IT, hardware, software and services firms headquartered in South Florida. The group seeks to maximize the success of those who own, operate and support technology companies. For more information, visit http://www.southfloridatech.org.

Editor's Note:  Panelists are available for media interviews

MEDIA CONTACTS: Roar Media

Jeannie Salameh

jeannie@roarmedia.com

727.644.5010

http://www.Roarmedia.com

SOURCE  South Florida Technology Alliance

South Florida Technology Alliance

Web Site: http://www.southfloridatech.org