HP splits PCs on brandnames

Author
Aron Schatz
Posted
September 21, 2002
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1644
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HP will be the highend models, but Compaq will be budget. I think this is a good move for HP.

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The strategy should start to take shape with this fall's PC lineup. HP is preparing to introduce a low-end $399 Compaq Presario desktop (without monitor), according to a source, while HP-branded PCs will come with high-end features such as DVD burners.

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