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=?ISO-8859-1?Q?New_Application_Provides_Access_to_BNY_Mel?= =?ISO-8859-1?Q?lon_Products_and_Services_via_iPad=AE_Portal?=

Poster: SySAdmin
Posted on June 13, 2011 at 7:14:01 AM
New Application Provides Access to BNY Mellon Products and Services via iPad® Portal

Available now for immediate download and use, BNY Mellon Connect(SM) Mobile debuts with client access to Liquidity DIRECT(SM) Mobile and Global Markets Research Mobile, other offerings to follow

NEW YORK, June 13, 2011 /PRNewswire-FirstCall/ -- BNY Mellon, the global leader in investment management and investment services, today announced the launch of BNY Mellon Connect(SM) Mobile,  a new application that gives clients access to BNY Mellon product and service offerings via an iPad®.  Available for download at the iTunes App Store, BNY Mellon Connect(SM) Mobile debuts with a link to foreign exchange research from BNY Mellon Global Markets and a link to Liquidity DIRECT(SM)  Mobile, which makes available via an iPad many of the transactional, reporting and account management features of Liquidity DIRECT(SM), BNY Mellon's cash investment  tool for institutional investors. 

As a leading provider of foreign exchange research, BNY Mellon Global Markets provides clients with a wealth of currency markets research, including a weekly currency markets preview; daily reports keyed to market openings in Europe, North America and Asia; and BNY Mellon's iFlow(SM) analysis of global investment flows.  BNY Mellon Connect(SM) Mobile will give Global Markets clients access to this full suite of research products formatted for easy access via an iPad®. 

Liquidity DIRECT(SM) Mobile allows clients to take the power of Liquidity DIRECT(SM) with them wherever they go.  Clients can easily monitor and manage their cash investments via their iPad® without being tied to their desktop.  Liquidity DIRECT(SM) enables institutional clients to access a wide range of money market funds, provide custody for margin balances in counterparty transactions, and invest directly in individual money market securities through BNY Mellon's full service broker-dealer. It also gives users access to a wealth of Liquidity DIRECT(SM)'s account performance and investment information, such as money market fund yields, returns and credit ratings.  Liquidity DIRECT Mobile(SM) allows clients to invest, redeem and transfer cash via an iPad®-compatible version of Liquidity DIRECT(SM).  It also gives users access to Liquidity DIRECT(SM)'s wealth of account performance and investment information, such as money market fund yields, returns and credit ratings.

Reflecting its ability to support client transactions, Liquidity DIRECT(SM) Mobile was designed with crucial security features, including the option of  dual authorization, which allows trades to be entered, but holds them as pending until verified by a second authorized point of client contact.  This functionality can apply to an extensive array of investment transactions including all deposits, transfers and redemptions.

"BNY Mellon Connect(SM) Mobile marks an important milestone in our ongoing adaptation of Web-based offerings to mobile devices," said John Fiore, executive vice president and chief information officer for IT worldwide at BNY Mellon.  "Making available via a single, easy-to-access portal a family of product and service offerings specially designed for the iPad®, BNY Mellon Connect(SM) Mobileadds new dimensions of accessibility and convenience to our clients' experience with BNY Mellon technology.  We will be updating our mobile portal with additional features and functions in the coming months."

"As the first institutional investment portal adapted specifically for an iPad®, Liquidity DIRECT(SM) Mobile continues our tradition of introducing first-to-market, client-focused cash investment technologies,"  said Jonathan Spirgel, executive vice president and global head of Liquidity Services at BNY Mellon. "We're going to maintain our innovation momentum by introducing iPhone® and Android(TM) adaptations of Liquidity DIRECT(SM) Mobile during the second half of the year."

"Two important contributors to our leadership position in the FX market have been the depth and timeliness of our research based on our proprietary data, and our track record for successful e-commerce innovation.  The debut of our FX research on the BNY Mellon iPad® app reflects both traditions, and sets the stage for the debut of our Web-based FX portal later this year," said Jorge Rodriguez, executive vice president and head of global FX sales for BNY Mellon Global Markets.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $25.5 trillion in assets under custody and administration and $1.2 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.7 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE:BK). Additional information is available at http://www.bnymellon.com.

BNY Mellon Global Markets includes the Foreign Exchange and Derivatives businesses of The Bank of New York Mellon together with the securities business of BNY Mellon Capital Markets, LLC, a SEC registered broker dealer, indirect-wholly-owned subsidiary of The Bank of New York Mellon Corporation and member of FINRA and SIPC.  These three Global Markets businesses provide products for corporate, institutional and high-net-worth investors to access liquidity, identify and execute investment and hedging strategies as well as manage risk. With foreign exchange sales and trading desks in New York, Boston, Pittsburgh, London, Brussels, Hong Kong, Tokyo, Shanghai, Taipei and Seoul,  The Bank of New York Mellon has access to more than 100 currency markets, and is recognized by industry publications as a global leader in FX research and FX technology. BNY Mellon's derivatives business offers tailored hedging products based in the interest rate, currency and equity markets and BNY Mellon Capital Markets underwrites and transacts on Exchange and over the counter markets in a broad range of debt and equity securities. The Bank of New York Mellon Corporation and its affiliates lend and provide other products and services to issuers and others, and provide and receive related fees and compensation. For more information, visit gm.bankofny.com. 

Money market mutual funds available through Liquidity DIRECT(SM) are offered by The Bank of New York Mellon.  The Bank of New York Mellon, DFIC Branch is communicating matters relating to offshore funds on behalf of The Bank of New York Mellon, which is registered in the UK by the Financial Services Authority.   Securities products and services other than money market securities available through Liquidity DIRECT(SM)  are offered by BNY Mellon Capital Markets. 

The instruments available through Liquidity DIRECT(SM) are not suitable for all investors. Liquidity DIRECT does not provide individually tailored investment advice or offer tax, regulatory, accounting or legal advice. Not everyone is entitled to open an account.  Investors should read all offering materials, including prospectuses, for any investment product and consider the economic risks, merits, investment objectives and expenses carefully before investing, as well as the legal, tax, regulatory and accounting consequences.  Any discussion of risks herein should not be considered to be a disclosure of all risks or complete discussion of the risks which are mentioned.   

Money market securities are not the equivalent of cash, they involve certain risks, including loss of principal, and are not deposits or obligations of, or guaranteed by, any bank and are not insured by the FDIC.  Money market fund yields may fluctuate even though they seek to preserve the value of your investment at $1.00 per share. Accordingly, it is possible to lose money by investing in these securities.  Certain fund shares are offered only to pre-qualified investors in certain jurisdictions; secondary markets may not exist in all jurisdictions for any particular instrument or investment. Additional risks exist with foreign investments. This is not an offer or solicitation in any jurisdiction where such an offer would be illegal. US investors are not permitted to purchase non US registered funds; such securities are not registered with the US SEC, and are offered based on an exemption pursuant to Regulation S of the Securities Act of 1933, as amended. Not all obligations of the U.S. government or its agencies and instrumentalities are backed by the full faith and credit of the U.S. Treasury.  Treasuries are affected by certain types of risk, principally interest-rate risk and inflation risk. Commercial paper is not usually backed by any form of collateral, although there may be back up lines of credit or back up liquidity.

Past performance of any investment is not indicative of nor a guarantee of future performance, and a loss of original capital may occur. 

Securities Products: Not FDIC-Insured -- Subject to Loss in Value -- Not a Deposit of or Guaranteed by a Bank or any Bank Affiliate.

SOURCE  BNY Mellon

BNY Mellon

CONTACT: Ron Gruendl, +1-412-234-7157, ron.gruendl@bnymellon.com, or Ron Sommer, +1-412-236-0082, ron.sommer@bnymellon.com

Web Site: http://www.bnymellon.com
 
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