Motorola Mobility Launches Medios Xperience Platform to Deliver Personalized TV Viewing and Interaction
Poster: SySAdmin
Posted on June 13, 2011 at 8:28:01 AM
Motorola Mobility Launches Medios Xperience Platform to Deliver Personalized TV Viewing and Interaction
Enjoy new levels of portability and content discovery across multiple screens from anywhere in the home
CHICAGO, June 13, 2011 /PRNewswire/ -- Motorola Mobility, Inc. (NYSE: MMI) is placing greater control into consumers' hands to personalize their TV viewing across multiple devices anywhere in the home with the launch of its Medios Xperience platform. As part of the Medios multi-screen service management software suite, the cloud-based applications platform allows service providers to merge video content with social networking, games and web-based content and delivers greater interaction capabilities with broadcast television and video-on-demand (VOD) services.
As part of its continued focus on infusing consumer insights into technology innovations, Motorola recently hosted a series of focus groups with consumers in the New York and Los Angeles metro areas to discuss their TV-related experiences. Consumers expressed a desire to more easily find and better organize content, such as TV shows and movies; greater flexibility for when, how and where TV is consumed, such as the ability to stream live shows to any device in the home; and improved access to supplementary content so that viewers can quickly access news and gossip about their favorite shows and actors. Motorola's Medios Xperience platform will deliver on viewers' desires for greater TV consumption flexibility across mobile devices. Consumers want to simultaneously engage with additional content and social networking sites while they watch TV.
"As our recent focus groups clearly demonstrate, consumers want to be able to personalize their TV-watching experience and want the greatest flexibility in where and when they watch content," said John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility. "Consumers expressed strong interest in being able to bookmark TV shows and movies and have improved video-on-demand searching to make it easier to find a particular program. Motorola's Medios Xperience platform delivers these enriched TV experiences across multiple screens in an easy-to-deploy, cost-effective manner."
Using the Motorola Medios Xperience platform, service providers can immediately deploy the following key services to their subscribers:
-- TV and VOD Remote - Transforms a companion device, such as a tablet,
smartphone or laptop, into a remote control to browse the enhanced
programming guide, choose a VOD or linear title, and launch it on their
device or any TV in the home. The experience will be part of a service
provider's branded site allowing consumers to look for content without
interfering with the TV-watching experience.
-- TV and VOD Streaming - Uses a companion device to browse a VOD store or
enhanced linear electronic program guide (EPG), search and discover
content, and watch it on the device. The functionality adds the
flexibility of another screen in the home to consume premium content
along with menu-based social networking options to further enhance the
TV-watching experience
-- Enhanced User Interface - Provides a rich and intuitive visual interface
that improves search, navigation and discovery of content such as movies
and TV shows. Featuring personalized recommendations, streamlined
decision-making scenarios and a watch-queue, the enhanced user guide
leverages the devices consumers are already using and helps service
providers to manage usability and experience improvements and increase
average revenue per user (ARPU) while more effectively competing with
web providers vying for subscribers' attention.
As an added benefit for service providers, the Motorola Medios Xperience software development kit (SDK) allows them to offer customized user experiences and application combinations to subscribers in a cost-effective, scalable and open framework. To help service providers get started, Motorola's Medios Xperience platform has several core experiences built-in that they can immediately deploy for increased consumer value. Providers can also choose to build on these use-cases to scale their portfolio of multi-screen experiences.
Since Motorola Medios Xperience is built with a clean separation between applications, control and content transport layers, service providers are able to quickly develop and deploy new experiences to mobile and home devices either internally or working with third-party partners without significant application development or infrastructure expense. Motorola also can host the platform on behalf of service providers as well as attractive software-as-a-service deployment models for these applications.
For more information on the Motorola Medios Xperience platform and availability, please visit here
About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.
Media Contacts
Kalia Farrell+1 215-323-1059kalia.farrell@motorola.comMotorola Mobility, Inc.
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other products or service names are the property of their respective owners.© 2011 Motorola Mobility Inc. All rights reserved.
SOURCE Motorola Mobility, Inc.
Photo:http://photos.prnewswire.com/prnh/20020307/MOTLOGO
http://photoarchive.ap.org/
Motorola Mobility, Inc.
Enjoy new levels of portability and content discovery across multiple screens from anywhere in the home
CHICAGO, June 13, 2011 /PRNewswire/ -- Motorola Mobility, Inc. (NYSE: MMI) is placing greater control into consumers' hands to personalize their TV viewing across multiple devices anywhere in the home with the launch of its Medios Xperience platform. As part of the Medios multi-screen service management software suite, the cloud-based applications platform allows service providers to merge video content with social networking, games and web-based content and delivers greater interaction capabilities with broadcast television and video-on-demand (VOD) services.
As part of its continued focus on infusing consumer insights into technology innovations, Motorola recently hosted a series of focus groups with consumers in the New York and Los Angeles metro areas to discuss their TV-related experiences. Consumers expressed a desire to more easily find and better organize content, such as TV shows and movies; greater flexibility for when, how and where TV is consumed, such as the ability to stream live shows to any device in the home; and improved access to supplementary content so that viewers can quickly access news and gossip about their favorite shows and actors. Motorola's Medios Xperience platform will deliver on viewers' desires for greater TV consumption flexibility across mobile devices. Consumers want to simultaneously engage with additional content and social networking sites while they watch TV.
"As our recent focus groups clearly demonstrate, consumers want to be able to personalize their TV-watching experience and want the greatest flexibility in where and when they watch content," said John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility. "Consumers expressed strong interest in being able to bookmark TV shows and movies and have improved video-on-demand searching to make it easier to find a particular program. Motorola's Medios Xperience platform delivers these enriched TV experiences across multiple screens in an easy-to-deploy, cost-effective manner."
Using the Motorola Medios Xperience platform, service providers can immediately deploy the following key services to their subscribers:
-- TV and VOD Remote - Transforms a companion device, such as a tablet,
smartphone or laptop, into a remote control to browse the enhanced
programming guide, choose a VOD or linear title, and launch it on their
device or any TV in the home. The experience will be part of a service
provider's branded site allowing consumers to look for content without
interfering with the TV-watching experience.
-- TV and VOD Streaming - Uses a companion device to browse a VOD store or
enhanced linear electronic program guide (EPG), search and discover
content, and watch it on the device. The functionality adds the
flexibility of another screen in the home to consume premium content
along with menu-based social networking options to further enhance the
TV-watching experience
-- Enhanced User Interface - Provides a rich and intuitive visual interface
that improves search, navigation and discovery of content such as movies
and TV shows. Featuring personalized recommendations, streamlined
decision-making scenarios and a watch-queue, the enhanced user guide
leverages the devices consumers are already using and helps service
providers to manage usability and experience improvements and increase
average revenue per user (ARPU) while more effectively competing with
web providers vying for subscribers' attention.
As an added benefit for service providers, the Motorola Medios Xperience software development kit (SDK) allows them to offer customized user experiences and application combinations to subscribers in a cost-effective, scalable and open framework. To help service providers get started, Motorola's Medios Xperience platform has several core experiences built-in that they can immediately deploy for increased consumer value. Providers can also choose to build on these use-cases to scale their portfolio of multi-screen experiences.
Since Motorola Medios Xperience is built with a clean separation between applications, control and content transport layers, service providers are able to quickly develop and deploy new experiences to mobile and home devices either internally or working with third-party partners without significant application development or infrastructure expense. Motorola also can host the platform on behalf of service providers as well as attractive software-as-a-service deployment models for these applications.
For more information on the Motorola Medios Xperience platform and availability, please visit here
About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.
Media Contacts
Kalia Farrell+1 215-323-1059kalia.farrell@motorola.comMotorola Mobility, Inc.
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other products or service names are the property of their respective owners.© 2011 Motorola Mobility Inc. All rights reserved.
SOURCE Motorola Mobility, Inc.
Photo:http://photos.prnewswire.com/prnh/20020307/MOTLOGO
http://photoarchive.ap.org/
Motorola Mobility, Inc.