Emailvision Finalises the Acquisition of smartFOCUS Group PLC

Emailvision Finalises the Acquisition of smartFOCUS Group PLC

LONDON, June 14, 2011/PRNewswire/ --

    - Acquisition Brings Together Leaders in Relationship Marketing and
Customer Intelligence

    Emailvision is pleased to announce it has completed the acquisition of
smartFOCUS Group PLC, a leading provider of multi-channel marketing and
customer intelligence software. The acquisition strengthens Emailvision's
position as the worldwide leader of on-demand software for email, mobile and
social campaign management.

    As online marketers increasingly move from a 'one size fits all'
approach to more personalised relationship marketing, the customer
intelligence product from smartFOCUS enables them to execute targeted
marketing campaigns with significantly higher response rates.

    Nick Heys, Chief Executive Officer of Emailvision, said, "Both
Emailvision and smartFOCUS have a mission to help marketers build more
profitable relationships with their customers. The combined global
operations, talent, and products open up new marketing opportunities for all
of our clients. Our clients will now have the best of both worlds by
bringing together campaign management software for email, mobile and social
marketing with powerful customer intelligence from smartFOCUS."

    Chris Gater, Chairman of the Board for smartFOCUS said, "Having built
smartFOCUS into one of the world's leading customer intelligence software
companies, the board of directors and I unanimously approved the offer from
Emailvision because it represents great value to shareholders and a great
future for the company. We believe that Emailvision has the right vision,
global operations, and team needed to take smartFOCUS to the next level."

    The combined organisation now includes 600 employees who are fully
dedicated to providing best-in-class solutions for relationship marketing.
Emailvision will retain smartFOCUS office locations in the US, UK,
Netherlands, and France. As part of Emailvision's global expansion plan, the
Emailvision headquarters will also relocate from Paris, France to London,
United Kingdom.

    About Emailvision

    Emailvision is the international leader in software as a service (SaaS)
for email, mobile and social media marketing. The Emailvision mission is to
provide excellence in software and services for online relationship
marketing. With offices and client service teams in 19 countries,
Emailvision delivers 5 billion messages per month on behalf of 4,000 clients
worldwide. This unprecedented quality of service is driven by 12 years of
research and development and by Emailvision's 600 passionate employees. The
company is privately owned by Francisco Partners.

    http://www.emailvision.co.uk

    About smartFOCUS

    smartFOCUS is a leading international provider of multi-channel
marketing and analytics software. smartFOCUS marketing solutions integrate
data to deliver powerful analysis and customer insight; enabling
communication across the entire marketing operation. More than 750 companies
worldwide rely on smartFOCUS to inspire customers, improve results, and
transform marketing performance.

   
    For further information:
    Sam Kane / Joseph Thomas
    Brands2Life
    +44(0)207-592-1200
    emailvision@brands2life.com

Source: Emailvision

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