MUZAK AND AEROPOSTALE DESIGN A NEW CUSTOM SOUND
Poster: SySAdmin
Posted on June 14, 2011 at 6:14:02 AM
MUZAK AND AEROPOSTALE DESIGN A NEW CUSTOM SOUND
Touch, Muzak's in-store agency, collaborates to define customer experience for teen retailer's Time
Square location
FORT MILL, SC, June 14, 2011 /PRNewswire/ - Muzak, a Mood Media company and the
leader in sensory branding services for business in North America, has
partnered with Aéropostale, the specialty retailer of casual apparel
and accessories, to provide custom soundtracks at over 1,000 store
locations in the United States and Canada. Muzak helped create a new
audio identity for Aéropostale and its sister chain P.S. from
Aéropostale that fosters a sense of belonging and comfort while adding
relevance to the brand.
Muzak was awarded the contract after designing a unique in-store audio
identity and custom music soundtrack for Aéropostale's Times Square
location. Recognizable as the former home of MTV's Total Request Live,
Aéropostale in Times Square covers over 18,000 square feet and occupies
two floors overlooking New York City's Broadway. Touch, Muzak's
experience design and sensory branding agency, created three distinct
programs for each of three specialty rooms within the store, all of
which live harmoniously under one roof and appeal to the broad and
international audience that Times Square attracts.
"We could not be more thrilled with the results at our Times Square
location," said Jay Eaton, Vice President of Operations for
Aéropostale. "The atmosphere Muzak created received rave reviews from
our customers. We are looking forward to working with Muzak to expand
this new audio identity across all our stores."
"We are very pleased to be able to extend our partnership with
Aéropostale," said Lorne Abony, Chief Executive Officer and Chairman
of Mood Media Corporation. "Aéropostale succeeds by creating a
lifestyle brand for its customers, and that is precisely the kind of
relationship that our sensory branding solutions are designed to
enhance."
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel
and accessories, principally targeting 14 to 17 year-old young women
and men through its Aéropostale® stores and 7 to 12 year-old kids
through its P.S. from Aéropostale(TM) stores. The Company provides
customers with a focused selection of high-quality, active-oriented,
fashion and fashion basic merchandise at compelling values.
Aéropostale® maintains control over its proprietary brands by
designing, sourcing, marketing and selling all of its own merchandise.
Aéropostale® products can only be purchased in its Aéropostale stores
and online at www.Aéropostale.com. P.S. from Aéropostale(TM) products can be purchased in P.S. from
Aéropostale(TM) stores and online at http://www.ps4u.com. The Company currently operates 914 Aéropostale stores in 49 states and
Puerto Rico, 60 Aéropostale stores in Canada and 57 P.S. from
Aéropostale stores in 16 states.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase. Operating through its two principal
divisions, In-Store Media and Retail Point-of-Purchase, Mood Media
Corporation works with over 470,000 commercial locations in over 40
countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com
Touch, Muzak's in-store agency, collaborates to define customer experience for teen retailer's Time
Square location
FORT MILL, SC, June 14, 2011 /PRNewswire/ - Muzak, a Mood Media company and the
leader in sensory branding services for business in North America, has
partnered with Aéropostale, the specialty retailer of casual apparel
and accessories, to provide custom soundtracks at over 1,000 store
locations in the United States and Canada. Muzak helped create a new
audio identity for Aéropostale and its sister chain P.S. from
Aéropostale that fosters a sense of belonging and comfort while adding
relevance to the brand.
Muzak was awarded the contract after designing a unique in-store audio
identity and custom music soundtrack for Aéropostale's Times Square
location. Recognizable as the former home of MTV's Total Request Live,
Aéropostale in Times Square covers over 18,000 square feet and occupies
two floors overlooking New York City's Broadway. Touch, Muzak's
experience design and sensory branding agency, created three distinct
programs for each of three specialty rooms within the store, all of
which live harmoniously under one roof and appeal to the broad and
international audience that Times Square attracts.
"We could not be more thrilled with the results at our Times Square
location," said Jay Eaton, Vice President of Operations for
Aéropostale. "The atmosphere Muzak created received rave reviews from
our customers. We are looking forward to working with Muzak to expand
this new audio identity across all our stores."
"We are very pleased to be able to extend our partnership with
Aéropostale," said Lorne Abony, Chief Executive Officer and Chairman
of Mood Media Corporation. "Aéropostale succeeds by creating a
lifestyle brand for its customers, and that is precisely the kind of
relationship that our sensory branding solutions are designed to
enhance."
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel
and accessories, principally targeting 14 to 17 year-old young women
and men through its Aéropostale® stores and 7 to 12 year-old kids
through its P.S. from Aéropostale(TM) stores. The Company provides
customers with a focused selection of high-quality, active-oriented,
fashion and fashion basic merchandise at compelling values.
Aéropostale® maintains control over its proprietary brands by
designing, sourcing, marketing and selling all of its own merchandise.
Aéropostale® products can only be purchased in its Aéropostale stores
and online at www.Aéropostale.com. P.S. from Aéropostale(TM) products can be purchased in P.S. from
Aéropostale(TM) stores and online at http://www.ps4u.com. The Company currently operates 914 Aéropostale stores in 49 states and
Puerto Rico, 60 Aéropostale stores in Canada and 57 P.S. from
Aéropostale stores in 16 states.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase. Operating through its two principal
divisions, In-Store Media and Retail Point-of-Purchase, Mood Media
Corporation works with over 470,000 commercial locations in over 40
countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com