Hertz Extends Mobile App Offering to Help Travellers Stay Connected

Hertz Extends Mobile App Offering to Help Travellers Stay Connected

UXBRIDGE, England, June 27, 2011/PRNewswire/ --

    - Hertz Adds Android, Symbian for Nokia and Blackberry Mobile Apps

    Hertz Europe has launched three new free apps for Android, Nokia and
Blackberry devices, extending its adoption of self service mobile
technology. The new additions, created by Hertz and leading app development
agency Grapple Mobile, complement the car rental provider's iPhone app and
mobile website http://www.hertz.mobi. Any customer with a smart-phone will
now have full access to Hertz mobile services, via the relevant version of
the app, as well as the mobile website http://www.hertz.com - providing
travellers on-the-move with access to Hertz reservations around the clock.

    The new Hertz applications follow the successful introduction of the
Hertz iPhone application in 2010. The three new apps for Android, Nokia and
Blackberry allow customers to reserve a car, change their reservation or
log-in and update their profile; ensuring they can manage their Hertz
account on the move and at their fingertips. All of the apps are available
to download free from http://www.hertz.co.uk/app.

    Michel Taride, President Hertz International and Executive Vice
President Hertz Corporation, said: "We strive to ensure that reserving with
Hertz is as easy as possible for everyone. With the rise of smartphones,
more and more people - both in business and pleasure - are booking and
managing their rentals on mobile sites. Our iPhone app has proven to be
extremely popular globally, and we're really excited to be adding these new
apps so that those using Android, Nokia and Blackberry handsets can access
the same benefits and easy booking solutions on the move. Being able to
access your reservation from your mobile really puts Hertz in the pocket of
the customer 24/7."

    Alistair Crane, Grapple Mobile CEO said: "It is great to see a global
brand like Hertz acknowledging the importance of offering their services to
the widest possible audience across multiple mobile platforms. This is now
imperative for any brand wanting to engage the majority of their customer
base and obtain significant reach."

    About Hertz

    Hertz is the world's largest general use car rental company, operating
from over 8,500 corporate locations in 150 countries worldwide. Hertz is in
its 92nd year of delivering quality car rental solutions to leisure and
corporate customers.

    Product and service innovations such as Hertz #1 Club Gold, Worldwide
Online Check-in, specially designed NeverLost(R) satellite navigation
systems, and unique cars offered through the company's Prestige, Fun and
Green Collections, set Hertz apart from the competition.

    About Grapple Mobile

    Grapple Mobile (http://www.grapplemobile.com), a Red Herring top 50
winner, is recognised as a centre of excellence for mobile application
development. Grapple's patented platform enables the fast and cost effective
production of cross platform mobile applications following 4 years and $9m
in R&D.

    Grapple's clients include XBOX, Sony Pictures, T-Mobile and BT, and has
partnerships with advertising agencies including Ogilvy and McCann Ericsson.

    Grapple is a privately funded company with offices in London, New York
and Toronto.

   
    Hertz Press Contacts
    Alicia Mistry
    Ketchum Pleon
    T: +44(0)20-7611-3574
    E: alicia.mistry@ketchumpleon.com

    Caroline Trotman Dickenson
    Ketchum Pleon
    T: +44(0)20-7611-3686
    E: caroline.trotman-dickenson@ketchumpleon.com

    Grapple Mobile Press Contact
    Amy Shannon
    Grapple Mobile
    T: +44(0)20-7942-4041
    E: amy@grapplemobile.com

Source: Hertz

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