ThirdPresence and Sanoma Media Announce Co-operation to Deliver TV Catch-up Service for Mobile Devices
Poster: SySAdmin
Posted on June 27, 2011 at 7:42:01 AM
ThirdPresence and Sanoma Media Announce Co-operation to Deliver TV Catch-up Service for Mobile Devices
HELSINKI, June 27, 2011/PRNewswire/ --
ThirdPresence Ltd., the leading mobile video platform, has announced a
deal with Sanoma Media to deliver its TV catch-up service to Apple iPad
devices.
Sanoma Media's commercial TV broadcaster Nelonen has chosen
ThirdPresence to deliver their TV catch-up service Ruutu.fi to Apple iPad
devices. Ruutu.fi provides access to programming from the broadcaster's TV
channels in Finland, as well as lots of video material related to programs
and news.
"In the next few years we will see explosive growth in the amount of
video consumed on various mobile devices. For TV content, tablets and
devices like the Apple iPad seem to be the most interesting." said Kai
Taka-aho, Head of Online, Nelonen.
"We are very excited to work with Nelonen and we look forward to
expanding our partnership with Nelonen and Sanoma Media as the organization
introduces new mobile video initiatives over the coming months.", said
Markus Backstrom, ThirdPresence chief executive officer.
The Ruutu.fi iPad service is a free application that can be downloaded
from the Apple AppStore. The application allows users to watch recent
episodes of their favorite TV shows including Four Weddings, Come Dine with
Me, MasterChef and Wipeout, anytime, anywhere.
The service is ad-funded and plays in-stream pre-roll and mid-roll ads
from the broadcaster's existing ad serving platform, using ThirdPresence's
unique video player technology.
Sanoma Media is a media company that aims to create value for consumers
and advertisers by combining magazines, online and mobile media, and radio
and television. Sanoma Media connects and inspires a potential audience of
more than 290 million people in 11 European countries and Russia. Our media
reflect the inspiring diversity of the continent's cultures, traditions and
values. We employ some 6,000 people and are headquartered in Amsterdam, the
Netherlands. For more information on Sanoma Media, visit
http://www.sanomamedia.com
ThirdPresence is a cloud-based Software-as-a-Service (SaaS) platform
that enables media companies and online video publishers to stream
video-on-demand, podcasts and live video content to any video-capable mobile
phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and
Windows Mobile -based phones. ThirdPresence also enables monetization of the
content either by advertising, subscription or pay-per-view, and provides
detailed tracking of content usage. For more information, visit
http://www.thirdpresence.com
Source: Thirdpresence oy
Press contacts: Kai Taka-aho, Head of Online, Nelonen, Phone +358-40-779-0240, kai.taka-aho@nelonenmedia.fi; Markus Bäckström, CEO, ThirdPresence, Phone +358-50-563-4959, markus.backstrom@thirdpresence.com
HELSINKI, June 27, 2011/PRNewswire/ --
ThirdPresence Ltd., the leading mobile video platform, has announced a
deal with Sanoma Media to deliver its TV catch-up service to Apple iPad
devices.
Sanoma Media's commercial TV broadcaster Nelonen has chosen
ThirdPresence to deliver their TV catch-up service Ruutu.fi to Apple iPad
devices. Ruutu.fi provides access to programming from the broadcaster's TV
channels in Finland, as well as lots of video material related to programs
and news.
"In the next few years we will see explosive growth in the amount of
video consumed on various mobile devices. For TV content, tablets and
devices like the Apple iPad seem to be the most interesting." said Kai
Taka-aho, Head of Online, Nelonen.
"We are very excited to work with Nelonen and we look forward to
expanding our partnership with Nelonen and Sanoma Media as the organization
introduces new mobile video initiatives over the coming months.", said
Markus Backstrom, ThirdPresence chief executive officer.
The Ruutu.fi iPad service is a free application that can be downloaded
from the Apple AppStore. The application allows users to watch recent
episodes of their favorite TV shows including Four Weddings, Come Dine with
Me, MasterChef and Wipeout, anytime, anywhere.
The service is ad-funded and plays in-stream pre-roll and mid-roll ads
from the broadcaster's existing ad serving platform, using ThirdPresence's
unique video player technology.
Sanoma Media is a media company that aims to create value for consumers
and advertisers by combining magazines, online and mobile media, and radio
and television. Sanoma Media connects and inspires a potential audience of
more than 290 million people in 11 European countries and Russia. Our media
reflect the inspiring diversity of the continent's cultures, traditions and
values. We employ some 6,000 people and are headquartered in Amsterdam, the
Netherlands. For more information on Sanoma Media, visit
http://www.sanomamedia.com
ThirdPresence is a cloud-based Software-as-a-Service (SaaS) platform
that enables media companies and online video publishers to stream
video-on-demand, podcasts and live video content to any video-capable mobile
phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and
Windows Mobile -based phones. ThirdPresence also enables monetization of the
content either by advertising, subscription or pay-per-view, and provides
detailed tracking of content usage. For more information, visit
http://www.thirdpresence.com
Source: Thirdpresence oy
Press contacts: Kai Taka-aho, Head of Online, Nelonen, Phone +358-40-779-0240, kai.taka-aho@nelonenmedia.fi; Markus Bäckström, CEO, ThirdPresence, Phone +358-50-563-4959, markus.backstrom@thirdpresence.com