Hilton Garden Inn "Speaks Success" With New Advertising Campaign
Poster: SySAdmin
Posted on June 29, 2011 at 7:14:01 AM
Hilton Garden Inn "Speaks Success" With New Advertising Campaign
Hilton Garden Inn Campaign Cuts Through the Clutter by Speaking the Language of Today's Traveler
MEMPHIS, Tenn., June 29, 2011 /PRNewswire/ -- Hilton Garden Inn today launched a new integrated advertising campaign developed to speak to today's travelers through something they're quite familiar with -- shorthand and acronyms. With the popularity of texting and other social networking communication transforming the language of today's travelers, Hilton Garden Inn employs the clever use of terms from our guests' business and social lives - EOD, ROI, TCB and B&B - to connect with guests so they better understand the hotel brand's ongoing commitment to supporting their guests' success.
"At Hilton Garden Inn, we believe everyone can be wildly successful and we exist to help our guests unleash their inner potential and support them on their personal road to success," said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. "Our new 2011 advertising campaign not only understands the language of a traveler, but shows we speak their language----an abbreviated language in today's fast paced world. Our goal is to connect with them so they understand, who we are, what we stand for and the experience we can offer them as a traveler."
The campaign will be executed through a variety of media outlets with a strong focus on print placement in publications such as the New York Times, Business Week, Men's Journal, Shape, Budget Travel, More and USA Today. In addition to print placements, the "We Speak Success" campaign will feature non-traditional placements via double-decker bus wraps in New York City and Washington, D.C., Delta and United Airlines in-flight TV spots and gate displays, and a series of advertorials in Men's Journal.
"The language of today's traveler is unique and Hilton Garden Inn wants to communicate with the traveler in ways that will build familiarity and create emotional connections that lead to lasting relationships," added Christa-Cathey.
In order to maximize consumer reach, the "We Speak Success" campaign will be supported by other marketing and communications disciplines including public relations, social media, and even an iPad/iPhone app later in 2011. To support guests on their road to professional success, Hilton Garden Inn will be launching the "We Speak Success" Facebook app, which will allow people to have a little fun with the over-use of acronyms and business jargon in the form of electronic greeting cards available on Hilton Garden Inn's Facebook page. To help guests achieve success outside of work, the brand will also be launching the Life's Ultimate To-Do List contest providing consumers with the opportunity to fulfill the number one priority on their ultimate to-do list.
For more information on Hilton Garden Inn, visit http://www.hgi.com or http://www.hgimediacenter.com.
About Hilton Garden Inn
Hilton Garden Inn is the award-winning, value-focused and dependable hotel brand guests can count on to ensure they have everything they need to find success on the road. From our oh-so-comfortable Garden Sleep System® bed to complimentary Wi-Fi Internet access in all guestrooms, count on Hilton Garden Inn to support its guests on their roads to success, through a trusted and appreciative experience forging a loyal relationship. Whether on the road for personal or business reasons, Hilton Garden Inn offers the reliable amenities and services for guests to sleep deep, stay fit, eat well and work smart while away from home. For more information about our locations around the globe, visit http://www.hgi.com or call 1-877-STAY-HGI.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit http://www.hiltonworldwide.com.
SOURCE Hilton Garden Inn
Hilton Garden Inn
CONTACT: Dawn Ray, +1-901-374-5954, dawn.ray@hilton.com; or Rachel Shell, +1-310-312-2265, rachel.shell@emanatepr.com
Web Site: http://www.hgi.com
Hilton Garden Inn Campaign Cuts Through the Clutter by Speaking the Language of Today's Traveler
MEMPHIS, Tenn., June 29, 2011 /PRNewswire/ -- Hilton Garden Inn today launched a new integrated advertising campaign developed to speak to today's travelers through something they're quite familiar with -- shorthand and acronyms. With the popularity of texting and other social networking communication transforming the language of today's travelers, Hilton Garden Inn employs the clever use of terms from our guests' business and social lives - EOD, ROI, TCB and B&B - to connect with guests so they better understand the hotel brand's ongoing commitment to supporting their guests' success.
"At Hilton Garden Inn, we believe everyone can be wildly successful and we exist to help our guests unleash their inner potential and support them on their personal road to success," said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. "Our new 2011 advertising campaign not only understands the language of a traveler, but shows we speak their language----an abbreviated language in today's fast paced world. Our goal is to connect with them so they understand, who we are, what we stand for and the experience we can offer them as a traveler."
The campaign will be executed through a variety of media outlets with a strong focus on print placement in publications such as the New York Times, Business Week, Men's Journal, Shape, Budget Travel, More and USA Today. In addition to print placements, the "We Speak Success" campaign will feature non-traditional placements via double-decker bus wraps in New York City and Washington, D.C., Delta and United Airlines in-flight TV spots and gate displays, and a series of advertorials in Men's Journal.
"The language of today's traveler is unique and Hilton Garden Inn wants to communicate with the traveler in ways that will build familiarity and create emotional connections that lead to lasting relationships," added Christa-Cathey.
In order to maximize consumer reach, the "We Speak Success" campaign will be supported by other marketing and communications disciplines including public relations, social media, and even an iPad/iPhone app later in 2011. To support guests on their road to professional success, Hilton Garden Inn will be launching the "We Speak Success" Facebook app, which will allow people to have a little fun with the over-use of acronyms and business jargon in the form of electronic greeting cards available on Hilton Garden Inn's Facebook page. To help guests achieve success outside of work, the brand will also be launching the Life's Ultimate To-Do List contest providing consumers with the opportunity to fulfill the number one priority on their ultimate to-do list.
For more information on Hilton Garden Inn, visit http://www.hgi.com or http://www.hgimediacenter.com.
About Hilton Garden Inn
Hilton Garden Inn is the award-winning, value-focused and dependable hotel brand guests can count on to ensure they have everything they need to find success on the road. From our oh-so-comfortable Garden Sleep System® bed to complimentary Wi-Fi Internet access in all guestrooms, count on Hilton Garden Inn to support its guests on their roads to success, through a trusted and appreciative experience forging a loyal relationship. Whether on the road for personal or business reasons, Hilton Garden Inn offers the reliable amenities and services for guests to sleep deep, stay fit, eat well and work smart while away from home. For more information about our locations around the globe, visit http://www.hgi.com or call 1-877-STAY-HGI.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and 615,000 rooms in 84 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit http://www.hiltonworldwide.com.
SOURCE Hilton Garden Inn
Hilton Garden Inn
CONTACT: Dawn Ray, +1-901-374-5954, dawn.ray@hilton.com; or Rachel Shell, +1-310-312-2265, rachel.shell@emanatepr.com
Web Site: http://www.hgi.com