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Turkcell Leads NFC Technology With Turkcell T20 Smartphone

Poster: SySAdmin
Posted on July 7, 2011 at 6:42:01 AM
Turkcell Leads NFC Technology With Turkcell T20 Smartphone

ISTANBUL, July 7, 2011/PRNewswire-FirstCall/ --

    Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and
technology company, today announced the official launch of the T20
smartphone, one of the world's first commercially available UICC ("Universal
Integrated Circuit Card"), NFC - SWP ("Single Wire Protocol") android based
device.

    Turkcell T20 allows consumers to use their phone as a mobile wallet due
to cooperation between Huawei and Turkcell. Turkcell T20 also uses
MasterCard's contactless technology, PayPass.

    The aim of Turkcell Cep-T Cuezdan, a mobile wallet service from
Turkcell, which is already loaded on the Turkcell T20 and communicates with
an NFC enabled sim card, is to transform the physical wallet into a mobile
one and provide an easy to use and secure environment for all the daily
needs of Turkcell's subscribers. With this service, Turkcell also provides a
comprehensive end-to-end NFC platform open to all service providers and
banks. As part of this platform, Turkcell TSM (Trusted Service Manager) was
developed and Turkcell became the first telecom operator in Europe to launch
an approved TSM solution by MasterCard. Turkcell, working with MasterCard,
is the first mobile operator in the world that presents more than one bank
application in Cep-T Cuezdan. Cep-T Cuezdan Client is also the first
commercial official UI ("User Interface") developed based on Gingerbread
2.3.3 OS.

    Produced in partnership with Huawei, Turkcell T20 supports 3G HSDPA (7.2
Mbps) network, has 3.5 inch 320x480 (HVGA) resolution touch screen, 5
megapixel camera, MP3 player, Push e-mail, GPS, Wi-Fi, Compass and 4 GB
MicroSD external memory. Turkcell T20 customers can use their mobile phones
to make payments, share information, transfer v-cards, view digital
advertisements, personal-company id cards, e-tickets and tag readers,
amongst other things.

    Turkcell Chief Product and Service Management Officer, Cenk Bayrakdar,
commented: "As the successor of Turkcell's first own branded handset T10; we
are proud to announce our new handset T20 with NFC functionality that will
be a key factor for increasing the penetration of NFC services in the
Turkish market. One of the main objectives of Turkcell Cep-T Cuezdan is to
introduce mobile contactless innovations, which are market firsts, both on a
local and global scale. Turkcell, working with MasterCard and Huawei, is the
first mobile operator in the world that presents more than one application
on the T20. In addition, Turkcell subscribers benefit from a
multi-application platform and Cep-T Cuezdan succeeds in realising mobile
wallet vision commercially in a standardised manner."

    Anil Oztekin, Turkcell Sales Director, Huawei Turkey Terminal
Department, said: "NFC is a truly exciting technology that, when fully
realized, will enhance every aspect of the mobile Internet experience for
consumers, including simpler social networking, faster wireless connections,
more security, and expanded eCommerce options."

    ABOUT TURKCELL

    Turkcell is the leading communications and technology company in Turkey
with 33.1 million subscribers and a market share of approximately 54% as of
March 31, 2011 (Source: Our estimations, operators' and Authority's
announcements). Turkcell is a leading regional player, with market
leadership in five of the nine countries in which it operates with its
approximately 60.4 million subscribers as of March 31, 2011. Turkcell
reported a TRY2.1 billion (US$1.3 billion) net revenue with total assets of
TRY15.2 billion (US$9.8 billion) as of March 31, 2011. Turkcell covers
approximately 83% of the Turkish population through its 3G and 99.07%
through its 2G technology supported network. It has become one of the first
among the global operators to have implemented HSDPA+ and achieved a 42.2
Mbps speed using the HSPA multi carrier solution. Turkcell has been listed
on the NYSE and the ISE since July 2000, and is the only NYSE-listed company
in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding,
0.05% by Cukurova Holding, 13.07% by Sonera Holding and 1.19% by others,
while the remaining 34.69% is free float. Read more at
http://www.turkcell.com.tr/en

   
    For further information please contact Turkcell
    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email: nihat.narin@turkcell.com.tr
    investor.relations@turkcell.com.tr
    http://www.turkcell.com.tr

Source: Turkcell

.
 
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