DMG Mobile Extends Leadership With Powerful New Mobile Optimization Platform

DMG Mobile Extends Leadership With Powerful New Mobile Optimization Platform

RA'ANANA, Israel, July 12, 2011/PRNewswire/ --

    Traffiliate for Mobile delivers end-to-end visibility and control of all
campaign data for maximized ROI

    DMG (DSNR Media Group) - a leading provider of result-based online and
mobile advertising solutions - introduces Traffiliate for Mobile, a
first-of-its-kind management and control platform for mobile advertising.
Responding to the complex challenges faced by today's mobile advertisers,
Traffiliate for Mobile delivers real-time visibility of all campaign data
across the entire value chain, enabling comprehensive, on-the-spot
optimization that brings unmatched profitability. The solution has been
extensively proven, and is currently used with dozens of clients worldwide.

    Full Visibility and Conversion Tracking of Mobile Campaigns
Bringing a much-needed level of measurement and ROI-driven optimization to
mobile advertising [http://www.dsnrmg.com/Mobile.aspx ], Traffiliate for
Mobile [http://www.dsnrmg.com/download/TraffiliateForMobileFinal.pdf ]
provides a complete picture of all campaign parameters for granular targeting
and broad optimization, including by: Countries, Operators, OS, Device Make
and Model, Creatives, Browsers, etc., as well as Type of Traffic or
Publisher. These advanced user profiling and conversion tracking features
allow advertisers to focus on the best-performing channels.

    Unified Reporting of All Campaign Data
The platform's Unified Reporting capabilities make campaigns easy to monitor
and control - and easy to analyze. User-friendly reports enable advertisers
to quickly grasp what actions need to be taken in order to get the best
results. By measuring actual campaign success in real time, DMG Mobile helps
advertisers to maximize their budget value, spending only where they get the
most for every dollar. Read CLIQ Digital Case Study -
http://www.dsnrmg.com/Case-Study_CLIQ-Digital.aspx

    According to Inbar Chap, Co-CEO of DMG, "In today's complex mobile
realm, where advertisers face so many challenges - including the need to
understand and control multiple parameters and sources - DMG mobile uses
Traffiliate for Mobile to provide the first comprehensive answer - making it
easier for brands and agencies to embrace mobile advertising in their
marketing mix."

    Tracking Lifetime Value
Traffiliate for Mobile also tracks the Lifetime Value (LTV)
[http://blog.dsnrmg.com/post/2011/06/27/Lifetime-Value-The-Road-to-Long-Term-Profits.aspx ]
of each user. LTV tracking pixels allow advertisers to
understand the true value of their campaigns by linking them to the actual
revenues generated. Advertisers can then target and bid more precisely,
focus on the best yielding channels, and significantly increase the volume
of long-term high-value users.

    ABOUT

    DMG (DSNR Media Group) is a leader in result-based online and mobile
advertising solutions. Utilizing advanced proprietary technologies and
proven methodologies, the company delivers full control of all aspects of
mobile and online campaigns, ensuring the highest possible ROI for both
advertisers and publishers. A specialized ad network boosts global exposure
for advertisers across top-tier publishers.

    For further information, visit us:http://www.dsnrmg.com ,
http://www.traffiliate.com

   
    Contact:
    Ida Yoffe, MarCom
    DMG -DSNR Media Group
    T: +972-9-762-6161 #6169
    E: iday@dsnrmg.com

    DMG Connect:
    Blog - http://blog.dsnrmg.com
    Twitter- http://twitter.com/#!/DMG_interact
    Facebook- http://www.facebook.com/DMGinteract
    LinkedIn -
    http://www.linkedin.com/groups?gid)82584&mostPopular=&trk=tyah

Source: DSNR Media Group

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