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OpenEMM 2011: New User Interface Makes it Even Easier to Work With, Dozens of New Functions

Poster: SySAdmin
Posted on July 14, 2011 at 9:42:01 AM
OpenEMM 2011: New User Interface Makes it Even Easier to Work With, Dozens of New Functions

MUNICH, July 14, 2011/PRNewswire/ --

    World's Most Popular Open Source Software for Professional e-mail
Marketing

    OpenEMM, with almost 300,000 downloads the world's most popular Open
Source software for newsletters, e-mail marketing and transaction mailings,
is again set to shake up the market. The new version 2011, with its many
design and functional innovations, brings unheard-of ease of use for anyone
creating and running mailing campaigns, whether big or small. This Open
Source variant of E-Marketing Manager (EMM) is enormously popular, being one
of the most popular enterprise applications on the SourceForge Open Source
platform and is in use in over 160 countries around the world.

    OpenEMM 2011 (http://www.openemm.org) offers a host of new functions and
improvements - and one of the most important becomes obvious immediately
after the program starts. It shows a completely reworked user interface that
is now much more convenient to use. Moreover, the designers have remained
consistent in their approach - OpenEMM 2011 forgoes a HTML page construction
via tables, using DIV containers and CSS to give substantially more
flexibility with regard to layout customization. But it does not stop there.
OpenEMM 2011 contains over two dozen new features expressly designed to
power up mailings, recipients, target groups, the integrated content
management system and many other aspects of the program.

    OpenEMM is a truly global solution that works everywhere. It is in use
in 168 countries and is especially popular in Germany and the USA, followed
by the UK, Brazil, India, France, Spain, Italy, Canada and China. It is
available in English, French, German, Portuguese, Spanish and now also in
Italian. Since OpenEMM is a web application it can be used anywhere in the
world where a browser is available.The proof is plain to see -OpenEMM has
already been downloaded more than 300,000 times from SourceForge(
http://www.sf.net/projects/openemm) and thousands of downloads more take
place every month.

    As well as the reworked user interface, OpenEMM 2011 has a host of other
new features on offer. To take just a few examples, OpenEMM now comes
equipped with Tag Inspector and Link Checker, new internal check mechanisms
that ensure that mailing problems are minimized. While Tag Inspector checks
embedded placeholders in mailings for correctness, Link Checker controls
whether all links contained actually do lead to the target. And from version
2011, OpenEMM also supports browsers that are explicitly set to the Japanese
ISO-2022-JP character set. Moreover, a changeover to the very popular Tomcat
web container has increased the performance of the program even more.

    The new dynamic templates offer more convenience in the preparation and
management of mailings. If the user modifies the content of such templates,
OpenEMM now transfers all changes automatically to any other mailings that
utilize these dynamic templates.

    Then there is an Activity Log that offers a better overview. This new
function keeps administrators fully informed on what OpenEMM activities,
such as modifying or sending mailings, have been undertaken - and by which
user - within a specific period. Users who only use OpenEMM for their own
mailing purposes also profit from this, because they can track all of their
work steps in detail.

    OpenEMM 2011 from AGNITAS also includes a whole bagful of improvements
in the content management and import areas. For example, each content module
can now be assigned to a self-defined category, and users can retroactively
and directly edit CM templates in OpenEMM. The recipient area offers an
improvedimport function that provides, as one of several functions, more
detailed settings for the import of recipient data, and displays the
duration of the import process in the Import Wizard using progress bar
graphs.

    OpenEMM 2011 is here now - and it is available free of charge. Download
the complete new release at http://sourceforge.net/ projects/openemm
[http://sourceforge.net/projects/openemm ].

    About AGNITAS AG

    AGNITAS is a technical service provider and software developer for
e-mail-based and digital dialog marketing. The company's sophisticated
software, coupled with its ability to provide personalized solutions for
customers, is a powerful combination. Successful email marketing campaigns
can be developed, implemented and evaluated with the AGNITAS E-Marketing
Manager e-mail marketing platform. E-Marketing Manager (EMM) services can be
used as full service, ASP or license solutions.

    The AGNITAS product portfolio has been supplemented by the free OpenEMM
e-mail marketing software since mid-2006. OpenEMM was derived from
E-Marketing Manager and further developed with the aid of the Open Source
community

    AGNITAS was founded in 1999 and counts among its customers such
well-known companies as Baur Versand, C&A Online, Conrad Electronic,
Deutsche Telekom, IBM, OBI and Tomorrow Focus.

   
    Press contact
    AGNITAS AG
    Ulrike Leipnitz
    Tel: +49(0)89-55-29-08-0
    Fax: +49(0)89-55-29-08-69
    E-Mail: uleipnitz@agnitas.de
    Web: http://www.agnitas.com
    OpenEMM: http://www.openemm.org

Source: AGNITAS AG

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