Real Madrid Signs an Exclusive Contract with WISeKey to Exclusively Distribute Real Madrid's Mobile Content Rights Across China
Poster: SySAdmin
Posted on July 18, 2011 at 7:14:01 AM
Real Madrid Signs an Exclusive Contract with WISeKey to Exclusively Distribute Real Madrid's Mobile Content Rights Across China
GENEVA, July 18, 2011/PRNewswire/ --
?
WISeKey announced today an exclusive agreement with Real Madrid C.F, the
twentieth century's best soccer club, for the exclusive distribution of the
club's mobile content in China this coming season 2011/2012. The
announcement validates the new media strategy WISeKey is now deploying with
famous brands, allowing them to monetize their brand value by associating
the WISeKey ecosystem of users in selected countries with restricted mobile
content rights provided by the brands.
Under the deal, WISeKey and Chinese partners will be responsible for
distributing and marketing Real Madrid's mobile content, covering China and
the extended network of Chinese Real Madrid fans.
"WISeKey will help Real Madrid generate extra revenue by distributing
official mobile content in China, creating a mobile community of Real Madrid
fans who choose to receive Real Madrid's exclusive mobile content using
WISeKey's world-leading eSecurity technologies" said Carlos Moreira, Founder
and CEO WISeKey.
"We are delighted to be partnering with WISeKey, who will boost the
club's presence and strengthen our popularity in China via the fastest
growing mobile market community. Real Madrid fans can find in their mobile
devices the best photos, videos, news...of the club in nearly every corner
of the world thanks to our dynamic licensing model, and now, thanks to
WISeKey, we are also entering the Chinese market," said Pedro Duarte, Head
of New Media Real Madrid.
China is a big market for the Real Madrid brand and now this community
will now access the best Real Madrid content via WISekey's WISeID
technology.
The complete text of the Real Madrid and WISeKey announcement can be
found here:
http://www.presseportal.ch/go2/wisekey/Real-Madrid/contract
See also:
http://www.youtube.com/watch?v=1IDqU1t6Yyw
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00
Source: WISeKey SA
.
GENEVA, July 18, 2011/PRNewswire/ --
?
WISeKey announced today an exclusive agreement with Real Madrid C.F, the
twentieth century's best soccer club, for the exclusive distribution of the
club's mobile content in China this coming season 2011/2012. The
announcement validates the new media strategy WISeKey is now deploying with
famous brands, allowing them to monetize their brand value by associating
the WISeKey ecosystem of users in selected countries with restricted mobile
content rights provided by the brands.
Under the deal, WISeKey and Chinese partners will be responsible for
distributing and marketing Real Madrid's mobile content, covering China and
the extended network of Chinese Real Madrid fans.
"WISeKey will help Real Madrid generate extra revenue by distributing
official mobile content in China, creating a mobile community of Real Madrid
fans who choose to receive Real Madrid's exclusive mobile content using
WISeKey's world-leading eSecurity technologies" said Carlos Moreira, Founder
and CEO WISeKey.
"We are delighted to be partnering with WISeKey, who will boost the
club's presence and strengthen our popularity in China via the fastest
growing mobile market community. Real Madrid fans can find in their mobile
devices the best photos, videos, news...of the club in nearly every corner
of the world thanks to our dynamic licensing model, and now, thanks to
WISeKey, we are also entering the Chinese market," said Pedro Duarte, Head
of New Media Real Madrid.
China is a big market for the Real Madrid brand and now this community
will now access the best Real Madrid content via WISekey's WISeID
technology.
The complete text of the Real Madrid and WISeKey announcement can be
found here:
http://www.presseportal.ch/go2/wisekey/Real-Madrid/contract
See also:
http://www.youtube.com/watch?v=1IDqU1t6Yyw
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00
Source: WISeKey SA
.