Criteo Crosses the $200 Million Threshold
Poster: SySAdmin
Posted on July 18, 2011 at 6:35:01 PM
Criteo Crosses the $200 Million Threshold
LONDON, July 19, 2011/PRNewswire/ --
First Half Revenues Soar 185% as Clients top 1,200 for Search-Expansion
Advertising Platform
Criteo [http://www.criteo.com ], a pioneer in the development of search
technologies for the display market, boosted revenues by 185% in the six
months ended June 30, 2011, vaulting the company over the $200 million
threshold in just three years. During the period, Criteo increased its
renewal rate to 98%--meaning 98 out of 100 marketers that try Criteo now
convert to its system-and attracted key managers to lead a global expansion
starting with 10 countries. Overall, Criteo now employs more than 350 people
in 20 countries across America, Europe and Asia.
Criteo's growth indicates a shift in online marketing-namely, the
emergence of a new category of search expansion. Mainstream e-commerce
companies are using the Criteo platform to extend their search efforts using
display ads that beckon shoppers back, with offers for products they
recently looked at but didn't buy. Consumers get a more productive online
shopping experience; merchants get higher conversion rates, sales and
profits.
Criteo delivered its first click to an advertiser in May 2008. Today,
the company generates millions of leads every day. Merchants buy these leads
on a cost-per-click basis the way they buy search, bidding by category on
Criteo's real-time system or via their own search engine marketing (SEM)
systems. Criteo leads convert into sales at the same rate as SEM, so the
company is measured on a pure performance basis. Nearly 50% of Criteo
clients now give the company an unlimited budget to bring shoppers back with
relevant ads.
"Many performance advertisers have saturated their existing SEM
campaigns," said JB Rudelle, CEO and co-founder of Criteo. "They know
they're missing sales, but they can't get more from traditional search.
We're giving them a supplemental channel with the same level of post-click
performance. They get a huge boost to the bottom line that pays for itself."
Simon Dupuy, Head of Online Advertising at Expedia, put it this way:
"Criteo has proven to be a valuable way for Expedia to deliver targeted
travel information which brings value for our customers and further enhances
their trips. Ensuring that we are engaging our customers in a relevant
manner is key for Expedia and the response we have seen from customers over
the last year shows that Criteo shares our commitment."
Criteo clients are increasing profitable sales significantly because the
company improves several key components of performance marketing:
- Real-Time CPC Bidding self-service platform - Advertisers
can set and modify CPC online 24/7 to immediately affect campaign
performance, providing total campaign control.
- CPC Bidding by Category - CPC can be adjusted for each
customised product category, allowing advertisers to optimise
cost-of-sales by category.
- Turnkey banner production and real-time creative
optimisation. Criteo creates and serves relevant ads dynamically,
incorporating a multitude of factors and offers.
- Compatible with major SEM software - Advertisers and
agencies can access Criteo through designated tools, such as Marin
Software or Kenshoo.
- Full API access - SEM agencies can integrate Criteo into
their own bidding and tracking platform to perform complete funnel
management and attribution.
This spring, Criteo attracted two advertising heavyweights to lead its
worldwide expansion, beginning with 10 new markets throughout Asia,
Australia, Europe and the Americas. In February, Max Ueno, former President
and CEO of both DoubleClick Japan and Overture Japan, joined as managing
director of the Asia-Pacific region. In April, the company tapped Greg
Coleman, former Huffington Post President and Yahoo! EVP, for the new post
of Global President, overseeing global business strategy.
Meanwhile, Criteo continued its investment in technology, recruiting
more than 100 new engineers for its dedicated R&D center, CriteoLabs. The
company plans on hiring another 200 people globally, across functions, in
the second half of 2011.
About Criteo
Criteo expands the search budgets of the largest ecommerce advertisers
across 20 countries. Every day Criteo generates millions of high-quality
leads by serving relevant ads to people who have left clients' websites
without completing transactions. Criteo is measured purely on its post-click
performance. Criteo offers a turnkey pay-per-click model including extensive
real-time bidding tools, keyword level optimisation and even an in-house
creative studio. For more information, please visit http://www.criteo.com.
Source: Criteo
Contact Information: Peter Mycock, MD Australia, Tel: +61-2-9959-9665, Mob: +61(0)466-779-460, p.mycock@criteo.com
LONDON, July 19, 2011/PRNewswire/ --
First Half Revenues Soar 185% as Clients top 1,200 for Search-Expansion
Advertising Platform
Criteo [http://www.criteo.com ], a pioneer in the development of search
technologies for the display market, boosted revenues by 185% in the six
months ended June 30, 2011, vaulting the company over the $200 million
threshold in just three years. During the period, Criteo increased its
renewal rate to 98%--meaning 98 out of 100 marketers that try Criteo now
convert to its system-and attracted key managers to lead a global expansion
starting with 10 countries. Overall, Criteo now employs more than 350 people
in 20 countries across America, Europe and Asia.
Criteo's growth indicates a shift in online marketing-namely, the
emergence of a new category of search expansion. Mainstream e-commerce
companies are using the Criteo platform to extend their search efforts using
display ads that beckon shoppers back, with offers for products they
recently looked at but didn't buy. Consumers get a more productive online
shopping experience; merchants get higher conversion rates, sales and
profits.
Criteo delivered its first click to an advertiser in May 2008. Today,
the company generates millions of leads every day. Merchants buy these leads
on a cost-per-click basis the way they buy search, bidding by category on
Criteo's real-time system or via their own search engine marketing (SEM)
systems. Criteo leads convert into sales at the same rate as SEM, so the
company is measured on a pure performance basis. Nearly 50% of Criteo
clients now give the company an unlimited budget to bring shoppers back with
relevant ads.
"Many performance advertisers have saturated their existing SEM
campaigns," said JB Rudelle, CEO and co-founder of Criteo. "They know
they're missing sales, but they can't get more from traditional search.
We're giving them a supplemental channel with the same level of post-click
performance. They get a huge boost to the bottom line that pays for itself."
Simon Dupuy, Head of Online Advertising at Expedia, put it this way:
"Criteo has proven to be a valuable way for Expedia to deliver targeted
travel information which brings value for our customers and further enhances
their trips. Ensuring that we are engaging our customers in a relevant
manner is key for Expedia and the response we have seen from customers over
the last year shows that Criteo shares our commitment."
Criteo clients are increasing profitable sales significantly because the
company improves several key components of performance marketing:
- Real-Time CPC Bidding self-service platform - Advertisers
can set and modify CPC online 24/7 to immediately affect campaign
performance, providing total campaign control.
- CPC Bidding by Category - CPC can be adjusted for each
customised product category, allowing advertisers to optimise
cost-of-sales by category.
- Turnkey banner production and real-time creative
optimisation. Criteo creates and serves relevant ads dynamically,
incorporating a multitude of factors and offers.
- Compatible with major SEM software - Advertisers and
agencies can access Criteo through designated tools, such as Marin
Software or Kenshoo.
- Full API access - SEM agencies can integrate Criteo into
their own bidding and tracking platform to perform complete funnel
management and attribution.
This spring, Criteo attracted two advertising heavyweights to lead its
worldwide expansion, beginning with 10 new markets throughout Asia,
Australia, Europe and the Americas. In February, Max Ueno, former President
and CEO of both DoubleClick Japan and Overture Japan, joined as managing
director of the Asia-Pacific region. In April, the company tapped Greg
Coleman, former Huffington Post President and Yahoo! EVP, for the new post
of Global President, overseeing global business strategy.
Meanwhile, Criteo continued its investment in technology, recruiting
more than 100 new engineers for its dedicated R&D center, CriteoLabs. The
company plans on hiring another 200 people globally, across functions, in
the second half of 2011.
About Criteo
Criteo expands the search budgets of the largest ecommerce advertisers
across 20 countries. Every day Criteo generates millions of high-quality
leads by serving relevant ads to people who have left clients' websites
without completing transactions. Criteo is measured purely on its post-click
performance. Criteo offers a turnkey pay-per-click model including extensive
real-time bidding tools, keyword level optimisation and even an in-house
creative studio. For more information, please visit http://www.criteo.com.
Source: Criteo
Contact Information: Peter Mycock, MD Australia, Tel: +61-2-9959-9665, Mob: +61(0)466-779-460, p.mycock@criteo.com